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Austrotrabant's Blog

As I keep researching for my Doctoral Thesis...

Last Build Date: Sun, 28 Jan 2018 21:31:40 +0000


BGH: MOST-Pralinen; German Supreme Court remains liberal on Keyword Advertising & contradicts Austrian and French Supreme Courtsaustrotrabant20121215_BGH_logo_teaser20121215_Most-Pralinen_ADMore...20121215_Keyword_Tool_Pralinen_marked_cropped

Mon, 17 Dec 2012 07:00:33 +0000

In a press release the German Supreme Court (BGH, 13.12.2012, I ZR 217/10, MOST-Pralinen) not only (re-)affirmed its (Bananabay II) interpretation of the ECJs Google France decision but also openly contradicted the Austrian OGH ("Bergspechte II") and the French Cour de cassation ("Eurochallenges").

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*Empirical Research on Consumers’ Perspective of Keyword Advertising (II)austrotrabant20121105_USF_teaser

Sat, 15 Dec 2012 20:53:50 +0000

A (mid 2012) study by Franklyn/ Hyman on consumer expectations and confusion when using trademarks as search terms.

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*ECJ Wintersteiger C-523/10: A Forum Shopping (Winter) Wonderland?austrotrabant20101216_curia-logo-3d

Sun, 22 Apr 2012 09:10:18 +0000

The ECJs decision in Wintersteiger C-523/10 might lead to forum shopping in Keyword Advertising TM-cases. What makes this decision especially interesting is that the countries involved (Austria, Germany) share very different views under which circumstances the use of a third party TM should be allowed in the context of keyword advertising.

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*ECJ Decision in C-323/09 INTERFLORA – ‘Same, Same But A Different Trademark Function’austrotrabant20101216_curia-logo-3d20110325_Interflora_sample-ad-reconstruced-as-side-ad_shadow

Fri, 23 Sep 2011 22:15:18 +0000

The bottom line of the decision is -once again- that keyword advertising even when using TM with a reputation is generally admissible. The decision provides little to non guidance on 'how' the national court should interpret the relevant provisions in the respective case but instead highlights a number of factors the courts should consider when applying the relevant provisions. The ECJ further elaborates on the principle of the trademark functions and especially on the 'investment function'.

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*Literature Review: Keyword Advertising in the US, France and Turkeyaustrotrabant

Tue, 06 Sep 2011 07:00:52 +0000

Short review of articles on the topic of keyword advertising by: Bednarz, Keyword Advertising Before The French Supreme Court and Beyond, IIC 2011, 641; Kulk, Search Engines Searching for Trouble? and Bozbel, Benutzung der Marke als Domain-Name, Metatag and Keyword im Türkischen Recht, MarkenR 2011, 145.

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*’Paid Inclusion’ / ‘Keyword Buying’ – A Dangerous Road To Go For MicrosoftaustrotrabantBing - Keyword Buying -Teaserlight blue markingBingAdsWithOrganic2

Mon, 01 Aug 2011 07:00:20 +0000

Microsoft's search engine is obviously currently testing a new layout which includes advertisements among its search results while insufficiency labelling them as advertising.

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*BGH: Clear Win For Google AdWords in German / Bananabay II CaseaustrotrabantBGHeis.de_ad

Tue, 19 Jul 2011 16:02:10 +0000

The German BGH rued that the booking of a sign identical to a trademark to trigger ads for similar products or services does not infringe German TM law as long as the text of the ad does not contain the TM and the Display-URL points to a third party website.

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*Instant Preview Now Enabled -Almost- By DefaultaustrotrabantGoogle Layout 1997_TeaserMafnifying_glass_google_small20110703_JYRKKIOE_Ad_example_page_6_shadow

Mon, 04 Jul 2011 07:00:43 +0000

Google Instant Preview used to be - and still is - disabled by default and it is necessary to click onto a small magnifying glass on the right hand side of the ad or the search result to activate it. What was changed during the last overhaul is, that although this function is still disabled by default, clicking somewhere 'near/around' a search result or an ad will enable it.

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