The Tom Peters Weblog: Trend$

On Whose Authority?

2009-09-14T02:39:19-05:00

We'd like to point you to this piece that Cool Friend Andrea Learned posted over at LearnedOnWomen.com. She reports that...

Reading Assignment!Action Assignment!

2009-09-08T07:27:47-05:00

Memorize this equation: W > 2(C + I) Put the damned equation on posters all over the damned walls and...

Can Only Women Excel In Marketing to Women?

2009-08-05T13:38:55-05:00

There's a false assumption that floats freely around that marketing to women "space"—that marketing to women must be handled by...

Watson's Reminder to Baby Boomers

2009-07-20T13:19:06-05:00

As a general rule, I try to stay away from using sports stories in my speeches and classroom work. And...

Bias Redux

2009-06-08T08:41:35-05:00

Tom's mention of bias on Friday sparked a heated debate. As he and I discussed it, we remembered that he'd...

M-F Leadership Styles, Effectiveness of

2009-06-08T08:40:45-05:00

[This post originally appeared on 30 Sept 2008. If you'd like to see the comments it engendered on its first...

Della

2009-05-15T10:00:06-05:00

One of the points Tom's been making for over a decade is that women have an enormous impact on purchasing...

Design for Environment Speaks A Woman's Language

2009-05-14T12:04:41-05:00

Joseph Fiksel, the author of the soon-to-publish updated edition of Design for Environment, speaks a woman's language, though he may...

TomChirp #5

2009-05-13T07:35:27-05:00

"China Far Outpaces U.S. in Building Cleaner Coal-Fired Plants" (page 1, New York Times, 05.11). Why? Damn it!...

TomChirp #6

2009-05-13T07:25:57-05:00

"The Female Advantage. A New Reason for Businesses to Hire Women: It's Profitable" (Boston Globe, "Ideas" section, 05.03). In a...

TomChirp #7

2009-05-13T07:15:36-05:00

Stats from Kelley Murray Skoloda's Too Busy to Shop. Women purchase: 85% all consumer purchases, cars to computers 91% new...

Me! Me! Me! Me!

2009-01-09T10:00:14-05:00

Did you know, my dear young, under-55 readers, that me and mine, those of us over 55, "are more active...

Must Market!

2008-12-16T08:13:30-05:00

The economy is in the tank, etc., etc. But there will be an end to the gloomy tunnel, and the...

Beats Biofuels?!

2008-12-10T11:20:52-05:00

Okay, I've stooped to reading ads. A United Technologies (Otis, Carrier, etc.) ad illustrates in detail the contours of a...

FYI

2008-12-10T11:00:18-05:00

The same BusinessWeek used above as a source has an article titled "What Top CEOs Are Thinking." 8 CEOs. 8...

Rightside Up?

2008-12-08T09:11:27-05:00

I have nothing against men—and feel profoundly for the million refugees cited below. On the other hand, I have been...

Penance?

2008-12-02T10:11:02-05:00

What shall we do with the architects (and operators) and facility managers? As most know, two of my great passions...

M-F Leadership Styles, Effectiveness of

2008-09-30T07:41:28-05:00

In my last post, Success Tip #140, I caught myself in an un-rare but un-intentional sexist moment. While discussing crisis...

My Kind of Promotion

2008-07-08T11:30:59-05:00

While in China-Macau SAR, I was delighted with a headline in the Global Edition of the New York Times on...

Mea Culpa!

2008-06-09T07:49:55-05:00

There's a book I love—which Susan wishes had never been written, Roger Rosenblatt's delightful (I think) Rules for Aging. S's...

I Do Love You, Lee, But ...

2008-05-02T21:40:49-05:00

How simply can I put it: There is no one in ad world that I respect more than Lee...

Three Cheers For Us!Whoops, Hold The Applause!

2007-12-07T08:20:35-05:00

"We" (Americans) are near the top of the "get it" list when it comes to providing women equal opportunities to...

DAMN IT!

2007-11-12T10:00:24-05:00

WHAT PURE CRAP! WALL STREET JOURNAL. NOVEMBER 9-11: "WHY WOMEN REFRAIN FROM PURSUING MBAs." ONE EXCEPTION TO "NORMAL" [#s HEAVY]...

Women to Save Pier 1?

2007-10-17T12:02:23-05:00

I was perusing my online newsletter from Workforce.com when I came across a couple of interesting articles. One about a...

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