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Last Build Date: Mon, 26 Sep 2016 14:09:58 +0000

 



Surprising Oldie Stats

Tue, 24 Jun 2014 18:46:53 +0000

These few snippets are from my slide deck. (Post occasioned by tweetstream on the topic, 06.23-24.14.): USA 1996-2007, Entrepreneurial Activity (firms founded): Highest rate: Ages 55-64 Lowest rate: Ages 20-34  (Source: Dane Stangler, Kauffman Foundation, reported in the Economist.) "The average age of a start-up founder is 40. And high-growth start-ups are nearly twice as likely to […]

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MOAP #20

Mon, 10 Sep 2012 13:53:29 +0000

Part 20 of Tom's MOAP, or "Mother of All Presentations," is available now at ExcellenceNow.com. You can download the PowerPoint version or a PDF. We've been releasing a new section every other week throughout 2012. In Part 20, Tom covers one of his favorite topics: women as the majority market for just about everything. ö […]

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MOAP #6

Mon, 27 Feb 2012 14:15:21 +0000

The next installment of Tom's "Mother of All Presentations," or MOAP, is now available at ExcellenceNow.com. You can download the PowerPoint version or a PDF. We'll be releasing a section every other week throughout 2012. Part 6 revisits Tom's clamorous call for attention to people with LOTS of money to spend: Boomers and Geezers. Tom […]

The post MOAP #6 appeared first on Tom Peters.




Zounds!Startling Boomer+ Stats!

Mon, 28 Nov 2011 16:00:13 +0000

I call them (us!) "boomers & geezers." Boomers alone number about 75 million. The goal of this short post is not heavy analysis. It is simply a vivid and brief set of seven startling numeric facts—that, current economic turmoil notwithstanding, aim to make the case for oldies as by far the most significant marketing opportunity […]

The post Zounds!
Startling Boomer+ Stats!
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Little BIG Video #63Strategy:Pay Attention to Boomers

Fri, 27 May 2011 15:20:30 +0000

The latest video at YouTube is #63 in The Little BIG Things Video Series. Though young people are important to marketers in these times, Tom argues, marketers had better keep an eye on boomers, also. You can find the video in the right column of the front page of tompeters.com or you can watch the […]

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Strategy:
Pay Attention to Boomers
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Little BIG Video #58 Strategy:On People Turning 50

Fri, 18 Mar 2011 17:23:47 +0000

Here's video number 58 from The Little BIG Things Video Series. Tom provides a compelling argument for marketing to the over-50 population, including this quote from Bill Novelli of AARP: "People turning fifty today have more than half of their adult life ahead of them." You can find the video in the right column of […]

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Strategy:
On People Turning 50
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Little BIG Video #54 Strategy:Women & Relationships

Fri, 11 Feb 2011 13:04:22 +0000

Here's video number 54 from The Little BIG Things Video Series. According to Tom: "Women look at relationships with more depth and complexity than men do." It's essential to understand this if you're working with women in leadership positions or if you're developing products for women. You can find the video in the right column […]

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Strategy:
Women & Relationships
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More.

Thu, 24 Jun 2010 17:47:32 +0000

From The Atlantic/"The End of Men": "Men seem 'fixed in cultural aspic.' With each passing day, they lag further behind." Numerous college women assume they'll be primary bread winner; guys "are the new ball and chain."

The post More. appeared first on Tom Peters.




Read it!Absorb it!Ponder it!Take Advantage of It!

Wed, 23 Jun 2010 15:03:22 +0000

Most important article I've read in a long time/The Atlantic July-August 2010: "The End of Men: How Women Are Taking Control—Of Everything" Opening lines/précis: "Earlier this year, women became the majority of the workforce for the first time in U.S. history. Most managers are now women too. And for every two men who get a […]

The post Read it!
Absorb it!
Ponder it!
Take Advantage of It!
appeared first on Tom Peters.




Cable POWER!

Thu, 06 May 2010 12:50:57 +0000

From my de facto Bible, Nick Kristof and Sheryl WuDunn's Half the Sky: "[A study] focused on television's impact on rural India. Robert Jensen of Brown University and Emily Oster of the University of Chicago found that after cable television arrived in a village, women gained more autonomy—such as the ability to leave the house […]

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