The Tom Peters Weblog: Trend$

Zounds!Startling Boomer+ Stats!

2011-11-28T11:00:13-05:00

I call them (us!) "boomers & geezers." Boomers alone number about 75 million. The goal of this short post...

Little BIG Video #63Strategy:Pay Attention to Boomers

2011-05-27T10:20:30-05:00

The latest video at YouTube is #63 in The Little BIG Things Video Series. Though young people are important to...

Little BIG Video #58 Strategy:On People Turning 50

2011-03-18T12:23:47-05:00

Here's video number 58 from The Little BIG Things Video Series. Tom provides a compelling argument for marketing to the...

Little BIG Video #54 Strategy:Women & Relationships

2011-02-11T08:04:22-05:00

Here's video number 54 from The Little BIG Things Video Series. According to Tom: "Women look at relationships with more...

More.

2010-06-24T12:47:32-05:00

From The Atlantic/"The End of Men": "Men seem 'fixed in cultural aspic.' With each passing day, they lag further behind."...

Read it!Absorb it!Ponder it!Take Advantage of It!

2010-06-23T10:03:22-05:00

Most important article I've read in a long time/The Atlantic July-August 2010: "The End of Men: How Women Are Taking...

Cable POWER!

2010-05-06T07:50:57-05:00

From my de facto Bible, Nick Kristof and Sheryl WuDunn's Half the Sky: "[A study] focused on television's impact on...

DOSOMETHING!NOW!

2010-05-04T13:11:14-05:00

OKAYI'MOBSESSEDBUTWHYAREWESITTINGONOURASSESWHENE VERYDAYTHOUSANDSOFGIRLSARETHESUBJECTOFGENDERCIDE ANDTHOUSANDSMOREARESOLDINTOSEXSLAVERY?LIVESLOSTF ARFARFAREXCEEDWARSANDTERRORISMANDSTARVATION.(REA DINGESTACTONNICHOLASKRISTOF&SHERYLWUDUNN'SHALF THESKY:TURNINGOPPRESSIONINTOOPPORTUNITYFORWOMEN WORLDWIDE.LASTCHAPTERISLONGLISTOFTHINGSWECANDO.)...

Quote of the Week/The Emotional Gender

2010-03-31T06:42:53-05:00

"The banking crisis was caused by doing what no society ever allows: Permitting young males to behave in an unregulated...

The Grameen Lesson?

2010-03-25T07:17:04-05:00

When Nobel Peace Prize winner Muhammad Yunus began his micro-lending efforts at Grameen Bank in Bangladesh, he had no preference...

Scary!

2010-02-01T07:59:00-05:00

Scariest start of an article award 2010, from yesterday's New York Times: "China vaulted past competitors in Denmark, Germany, Spain...

We Did It!

2010-01-05T14:25:22-05:00

"We Did It!" is the title of this week's cover story in the Economist. The occasion is women surpassing the...

N'yet

2010-01-05T14:19:30-05:00

"The global statistics on the abuse of girls are numbing. It appears that more girls have been killed in the...

On Whose Authority?

2009-09-14T02:39:19-05:00

We'd like to point you to this piece that Cool Friend Andrea Learned posted over at LearnedOnWomen.com. She reports that...

Reading Assignment!Action Assignment!

2009-09-08T07:27:47-05:00

Memorize this equation: W > 2(C + I) Put the damned equation on posters all over the damned walls and...

Can Only Women Excel In Marketing to Women?

2009-08-05T13:38:55-05:00

There's a false assumption that floats freely around that marketing to women "space"—that marketing to women must be handled by...

Watson's Reminder to Baby Boomers

2009-07-20T13:19:06-05:00

As a general rule, I try to stay away from using sports stories in my speeches and classroom work. And...

Bias Redux

2009-06-08T08:41:35-05:00

Tom's mention of bias on Friday sparked a heated debate. As he and I discussed it, we remembered that he'd...

M-F Leadership Styles, Effectiveness of

2009-06-08T08:40:45-05:00

[This post originally appeared on 30 Sept 2008. If you'd like to see the comments it engendered on its first...

Della

2009-05-15T10:00:06-05:00

One of the points Tom's been making for over a decade is that women have an enormous impact on purchasing...

Design for Environment Speaks A Woman's Language

2009-05-14T12:04:41-05:00

Joseph Fiksel, the author of the soon-to-publish updated edition of Design for Environment, speaks a woman's language, though he may...

TomChirp #5

2009-05-13T07:35:27-05:00

"China Far Outpaces U.S. in Building Cleaner Coal-Fired Plants" (page 1, New York Times, 05.11). Why? Damn it!...

TomChirp #6

2009-05-13T07:25:57-05:00

"The Female Advantage. A New Reason for Businesses to Hire Women: It's Profitable" (Boston Globe, "Ideas" section, 05.03). In a...

TomChirp #7

2009-05-13T07:15:36-05:00

Stats from Kelley Murray Skoloda's Too Busy to Shop. Women purchase: 85% all consumer purchases, cars to computers 91% new...

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