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Preview: The Tom Peters Weblog: Marketing

Marketing – Tom Peters





Last Build Date: Fri, 12 May 2017 13:57:12 +0000

 



Social Media as Mass Marketing … Not the Future

Thu, 27 Aug 2009 22:45:26 +0000

"We're on Facebook."—Sign outside a nursery/garden center near my home In 1994 I had the opportunity to work on the first hotel company website, when we pulled together 64 pages of brochure-ware for Hyatt Resorts. At that point, keyword advertising was years away and it would be another five years [more]

The post Social Media as Mass Marketing … Not the Future appeared first on Tom Peters.




In Your Next Sales Call, Don't Go For The Close

Tue, 25 Aug 2009 12:58:07 +0000

Most successful sales conversations don't end by closing the sale. This may not be true for you if you're a timeshare salesman, a clerk in a retail store, or an airline reservations agent. But for most everyone else it is true. Examples: • You are an independent graphic designer and [more]

The post In Your Next Sales Call, Don't Go For The Close appeared first on Tom Peters.




No Gender About It: Reaching the Values-Based Buyer

Sat, 07 Mar 2009 00:25:18 +0000

Why did campaigns like the American Express "My Life. My Card." and the Kleenex "Let It Out" efforts so resonate with consumers? It may be the same reason that the recently launched Rockport "Choose to Walk" campaign (as critiqued by Stuart Elliott in the New York Times) is likely to [more]

The post No Gender About It: Reaching the Values-Based Buyer appeared first on Tom Peters.




Sally H. vs. Steve Y.

Sun, 01 Feb 2009 23:01:53 +0000

Okay, let the game begin. This is where we'll be posting Sally and Steve's back and forth as the game goes on. Let's see what happens. sallyhogshead Okay, the gloves are off and I'm ready for "Super Bowl Smackdown" - live commentary with @steveyastrow at #tpsb43 and www.tompeters.com sallyhogshead Quite [more]

The post Sally H. vs. Steve Y. appeared first on Tom Peters.




Super Bowl Show Down

Sat, 31 Jan 2009 18:11:20 +0000

We're going to be conducting an experiment at tompeters.com on Super Bowl Sunday. We've asked our Cool Friends Sally Hogshead and Steve Yastrow to wage a back and forth discussion about the Super Bowl advertisements. It seems that Sally and Steve have different ideas about the relative merits of companies [more]

The post Super Bowl Show Down appeared first on Tom Peters.




This Is Not a Recession

Thu, 08 Jan 2009 20:57:06 +0000

Don't think of our current economic crisis as a recession. Instead, think of it as a recalibration. Everything is different now. If you think of it as a recession, you may be tempted to "hunker down" and wait for the economy to cycle back. If you think of it as [more]

The post This Is Not a Recession appeared first on Tom Peters.




True Loyalty in Tough Times

Tue, 25 Nov 2008 14:26:34 +0000

The first notice most of us got of the current economic crisis came from TV and newspapers. Now, as the ripple effects of softening business move through the marketplace, just about everyone I talk to is seeing some sort of softening effect on their business. We are all vulnerable. We [more]

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A Bribe Is Not a Relationship

Tue, 16 Sep 2008 14:34:51 +0000

In the early '90s the word "interactive" got hijacked to mean any kind of marketing on the Internet. (How ironic since shopping on the Internet was not very interactive in those days.) Long before that, the word "brand" got misrepresented as something companies do to their customers, when in reality [more]

The post A Bribe Is Not a Relationship appeared first on Tom Peters.




The Goal of a Sales Call

Thu, 07 Aug 2008 17:51:23 +0000

What is the goal of a sales call? Close the sale? Receive approval for your proposal? Secure a meeting with the CEO? Yes. These are all possible goals of sales meetings. But there is another goal that transcends all of these. The goal of every sales meeting—yes, every sales meeting—is [more]

The post The Goal of a Sales Call appeared first on Tom Peters.




Stop Telling Stories

Mon, 28 Jul 2008 12:54:06 +0000

What does it feel like to be engaged in genuine dialogue? I have asked this question in many workshops and speeches lately. Audience members have given very rich answers. "It's like a flow." "It's learning from each other." "What I say depends on what the other person says." In his [more]

The post Stop Telling Stories appeared first on Tom Peters.