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Preview: The Tom Peters Weblog: Branding

Branding – Tom Peters





Last Build Date: Tue, 12 Dec 2017 15:46:36 +0000

 



Why It's Time To Compete on What You're Thinking

Thu, 04 Aug 2011 15:08:06 +0000

[Our guest blogger is Ian Sanders. He runs an ideas consultancy where he creates and delivers ideas to solve challenges, facilitate growth, and help businesses stand out from the crowd. His new book Zoom! The Faster Way To Make Your Business Idea Happen is due out in November 2011.] It's [more]

The post Why It's Time To Compete on What You're Thinking appeared first on Tom Peters.




We've Been Watching You

Thu, 09 Sep 2010 15:27:01 +0000

[Our guest blogger is Cool Friend Steve Yastrow. Find out more about Steve at Yastrow.com.] A cover story in last Monday's New York Times describes the online advertising practice of "retargeting," also known by its euphemistic synonym, "remarketing." Retargeting is the cookie-enabled practice of showing people banner ads based on [more]

The post We've Been Watching You appeared first on Tom Peters.




Little BIG Video #38 Strategy: The Story is More Powerful than the Brand

Fri, 03 Sep 2010 11:23:30 +0000

In video number 38 from The Little BIG Things Video Series, Tom describes just how powerful storytelling can be and argues that's why it's essential to turn your brand into a story. You can find the video in the right column of the front page of tompeters.com or you can [more]

The post Little BIG Video #38
Strategy: The Story is More Powerful than the Brand
appeared first on Tom Peters.




The Letter Laws

Wed, 23 Jun 2010 15:23:13 +0000

3H Howard-Hilton-Herb. Howard Schultz, Starbucks founder, visits 25 stores a week. Master hotelier Conrad Hilton says his only advice is "Don't forget to tuck the shower curtain into the bathtub." Southwest Airlines founder Herb Kelleher says his only advice is "You have to treat your employees as your primary customers." [more]

The post The Letter Laws appeared first on Tom Peters.




Steal This!

Thu, 03 Jun 2010 17:44:30 +0000

I assume virtually all of you are familiar with Zappos—and its unusual and potent people practices. Nonetheless, I'm offering a reminder here from a great article I happened across in The Korn/Ferry Institiute mag, Q2.2010. Zappos 10 Corporate Values Deliver "WOW!" through service. Embrace and drive change. Create fun and [more]

The post Steal This! appeared first on Tom Peters.




R.O.I.R.

Fri, 21 May 2010 16:59:55 +0000

I call it "Return On Investment in Relationships." It outstrips standard "ROI" by a mile in the long term—and, for that matter, the short term. Here's a take on R.O.I.R. from Harry Markopolos, author of No One Would Listen: A True Financial Thriller: "The financial industry is a business of [more]

The post R.O.I.R. appeared first on Tom Peters.




The KRP Factor

Tue, 04 May 2010 11:40:15 +0000

This, KRP, began as a 140-character Tweet: K = R = P (Kindness = Repeat business = Profit) Kindness: Kind. Thoughtful. Decent. Caring. Attentive. Engaged. Listens well/obsessively. Appreciative. Open. Visible. Honest. Responsive. On time all the time. Apologizes with dispatch for screw-ups. "Over"-reacts to screw-ups of any magnitude. "Professional" in [more]

The post The KRP Factor appeared first on Tom Peters.




Your Brand Can Only Be As Good As …

Wed, 16 Dec 2009 20:17:25 +0000

[Our guest blogger is Cool Friend Steve Yastrow. Find out more about Steve at Yastrow.com.] No matter how good your product is, no matter how good your marketing and sales are, no matter how cool your ad agency is ... Your external brand can never be stronger than your internal [more]

The post Your Brand Can Only Be As Good As … appeared first on Tom Peters.




50 Million First Dates

Tue, 06 Oct 2009 22:02:17 +0000

[Our guest blogger is Cool Friend Steve Yastrow. Find out more about Steve at Yastrow.com.] You have shopped at a local clothing store for twenty years, visiting the store about five times each year. Today, you walk in the store again—it's your 101st visit. A sales clerk approaches you and [more]

The post 50 Million First Dates appeared first on Tom Peters.




Whole Foods in Unhealthy Situation

Wed, 19 Aug 2009 20:09:30 +0000

We have been thinking a lot recently about the "permanent set" of changes that will remain when the world's major economies come out of recession. If you trust the statistics, Germany, France and Japan already have. One thing that is with us for the duration is the influence of social [more]

The post Whole Foods in Unhealthy Situation appeared first on Tom Peters.