Subscribe: Affilorama : Affiliate Marketing Blog
http://www.affilorama.com/blog/rss
Added By: Feedage Forager Feedage Grade B rated
Language: English
Tags:
affiliate marketing  affiliate  blogpostcontent margin  blogpostcontent  box shadow  make  margin  marketing  mobile  site  toy  toys 
Rate this Feed
Rate this feedRate this feedRate this feedRate this feedRate this feed
Rate this feed 1 starRate this feed 2 starRate this feed 3 starRate this feed 4 starRate this feed 5 star

Comments (0)

Feed Details and Statistics Feed Statistics
Preview: Affilorama : Affiliate Marketing Blog

Affiliate Marketing Blog





 



How to Create a Simple Influencer Outreach Strategy That Works

Wed, 21 Feb 2018 14:01:09 +0000

.blogpostContent img.pull-left:first-child { display:none; } .blogpostContent img { margin-right: 0; width: auto; max-width: -webkit-fill-available; margin:10px 0; display: block; } .blogpostContent .media img.pull-left { display:block; } .blogpostContent img.no-border { border: 0; -moz-box-shadow: none; -webkit-box-shadow: none; box-shadow: none; margin-right: 0; margin-top:0; } .blogpostContent ul { margin-top:10px; } .blogpostContent li { margin-bottom:10px; } .blogpostContent h4 { line-height:27px; } /*Blog Author Bio*/ .author-bio { border-top: 2px solid #ececec; border-bottom: none; overflow:hidden; padding:30px 0 35px; } .photo-av { float:left; margin-right:20px; width: 100px; height:100px; border-radius:100px; overflow:hidden; } .photo-av img { margin:0; padding:0; border: 0; } .author-txt { overflow:hidden; font-size: 13px; letter-spacing: .7px; font-weight: 300; } .author-txt h3 { color:#333; margin-top:0; text-transform: uppercase; font-size: 14px; line-height: 20px; } There’s no questioning the power of influencer outreach when it comes to marketing your business. Both audiences and Google love it and if those two factors don’t win you over when you’re doing business online, you’re in the wrong job. Influencer marketing is a broad, complex subject that could be picked apart and studied for months. But I’m here to tell you that it doesn’t need to be. In fact, I’m going to go one step further and suggest that it shouldn’t be. When we obsess on fine details before we’ve got a service moving we’re just avoiding getting started. A simple Influencer outreach strategy that’s up and running is infinitely better than the perfect strategy that fails to make its way from a series of scribbled notes to reality. So here it is. I’m going to tell you how to make a simple and very doable start to your influencer outreach strategy. Plan your communication Whether you’re working directly as a brand or helping to promote someone else’s brand, it’s vitally important that you’re working with the right ‘persona’ for the organisation. If you’re doing outreach on behalf of someone else the most simple way to do this is by using an email address or domain linked to the business you’re representing. It looks a lot more natural if the request for sharing content or linking back to the site comes from the company in question instead of a third-party company that might not share the same brand values and eye for detail. Understand how to monitor your results Any outreach campaign really has to represent value and the only way you can discern any value from a process is to consider it a ‘funnel’ – a process in which an amount of effort is put in at the top and a return on that investment appears at the bottom. To do this you’re going to need to have the appropriate analysis tools in place and the two most important of these are: Google Analytics Google Search Console Not only does this give you an understanding of how the work you’re going to do will continue to impact your site, it also allows you to get a good understanding of where the site is currently in relation to links and general SEO performance. What are you working with? Whether you’re able to do it fully, or you plan to have someone do it on your behalf, it’s really important to do an SEO audit of the site. Don’t worry, we’re not talking about a full nuts and bolts technical walk-through, just checking that the current SEO strategy (whether intentional or accidental) doesn’t show the site as being over optimised or having any penalties. Over optimisation can occur for a number of reasons – not the least of which is outdated ideas around what gets a piece of site content to rank. You should be aware of over-repetition of keywords and too many links with exact match anc[...]



7 Toy Affiliate Programs for the Naughty and the Nice

Tue, 20 Feb 2018 07:48:14 +0000

I have a love-hate relationship with children's parties. I love them because, like any other party, it's a time to get together with friends over food. Your kids are entertained while you catch up on the latest with your circle. At the end of it, your kid gets a loot bag and hopefully has tired himself out playing, meaning you'll get some quiet time while he naps on your way home. At the same time, I hate it. Like any other party, it can get loud. Then there are the games. It's like an alarm clock that tells you that, like the birthday celebrant, you're turning a year older. On top of it is the gift-giving which I am absolutely no good at. It was while searching for a good gift for a godchild that I was inspired to see if there are toy affiliate programs. There has to be one, I thought. We live in an age of online shopping and 24-hour Disney channel. Parents can now buy their kids stuff online and the children are now more aware of the new toys out there thanks to TV commercials. As soon as we got back from yet another children's party, I put my little girls to bed and proceeded to check out toy affiliate programs. And I was right on the money. There are toy affiliate programs. I can shop for toys, and at the same time, earn from them! Making Toys Make Money The Toy Industry is a serious money-making business. The toy industry is an old and very lucrative trade. This infographic claims that the toy industry is worth GBP £2.9B. Yet another infographic, Toying with the World, claims the US toy industry alone is worth USD $21.5B, with an average of USD $280 spent on toys per child. That is just in the US. According to Statista.com, the UK spent around USD $499 per child on toys in 2011 alone. Looking at how many toys I bought during my recent Christmas toy shopping and how much they cost ... those figures seem not too far from reality. And I am not the only one. Recent articles like this one on how much parents spend on toys is a clear indication that there is a high demand for quality toys. This only means these toy affiliate programs can make you serious cash. Playing With Keywords It's a bit of hide and seek when looking for target keywords. I didn't stop with just that thought. As soon as I had spare time, I got into Traffic Travis and looked up "toys." This is a very broad keyword and, not surprisingly, has high competition. I tried to narrow it down to "educational toys," but no luck. Toys and its variations have mostly high competition. There are only a handful of keywords that are in the medium competition area.      I went to KeywordBuzz to get more keyword ideas, typed in "educational toys" and checked out the results. The keywords I got from there gave me a good idea of the kind of search words my target market is using. I could target some of them, but the high competition is a bit intimidating.      I decided to check out product keywords like "Fisher Price educational toy." This keyword brought about more encouraging results. I can definitely put this and its variations on my list. I would also be looking at the toy affiliate programs and their sales pages as well, so I'm bound to pick up more keywords to target there.    ​ The Toy Affiliate Programs A mixture of the big and small in the toy industry. You know how when you search for something on the Internet, you get more information than you really want or you get information that you didn't know was related to your keyword?  It happened exactly like that when I was doing my research on this niche. Apparently (and so silly of me not to realize) "toys" are not just for children. There are those vintage toys and never opened boxes of action figures for adult collectors. Then, there are those toys that adults play with. Yes, that's right. Those[...]



7 Deadly Social Marketing Trends for 2018

Mon, 19 Feb 2018 09:02:16 +0000

.blogpostContent img.pull-left:first-child { display:none; } .blogpostContent img { margin-right: 0; width: auto; max-width: -webkit-fill-available; margin:10px 0; display: block; } .blogpostContent .media img.pull-left { display:block; } .blogpostContent img.no-border { border: 0; -moz-box-shadow: none; -webkit-box-shadow: none; box-shadow: none; margin-right: 0; margin-top:0; } .blogpostContent ul { margin-top:10px; } .blogpostContent li { margin-bottom:10px; } .blogpostContent h4 { line-height:27px; } /*Blog Author Bio*/ .author-bio { border-top: 2px solid #ececec; border-bottom: none; overflow:hidden; padding:30px 0 35px; } .photo-av { float:left; margin-right:20px; width: 100px; height:100px; border-radius:100px; overflow:hidden; } .photo-av img { margin:0; padding:0; border: 0; } .author-txt { overflow:hidden; font-size: 13px; letter-spacing: .7px; font-weight: 300; } .author-txt h3 { color:#333; margin-top:0; text-transform: uppercase; font-size: 14px; line-height: 20px; } Predicting the future can be hard. In 2001, Stanley Kubrick imagined a future with space stations and a moon base, where video calls still needed to be made in a phone booth. Predicting the future of social media is a little easier, especially when you’re only looking a little bit ahead, based on trends that have been proving themselves in 2017. So, here are seven trends that are important to keep an eye on in 2018. Mobile This isn’t really a trend - mobile has been growing fast over the last decade, but it will reach the tipping point in 2018. The Global Web Index has found that, in some countries,16 to 24 years olds are already spending more time online via mobile than on any other device. That’s not just in fast growth regions like Argentina. Generation Z users in Italy, Japan and Ireland are already past the tipping point. According to eMarketer, in the US 93.4% of the population with Internet access will use a mobile device to go online. They also predict that by 2021, 19.3% of the population will access the Internet only through a mobile device. Searching on mobile is no longer an important consideration, it is quickly becoming the norm. The most common form of search is now multi-platform. Having a message that appears native on each platform—mobile and desktop—is paramount. For some marketers, it means a change of approach. Rather than adapting content that works on desktop to mobile — content that works well on mobile should be adapted to desktop. Getting into the mindset of creating content that grabs attention and makes a point well and quickly is something that helps all types of marketing — and social marketing should now be mobile-first. Voice Siri used to be a novelty — now there is a competent digital assistant housed within every smartphone. Those have been augmented by digital home assistants like Amazon Echo and Google Home. Even phone manufacturer Samsung have created their own Bixby digital assistant, and Amazon’s Alexa is now available through their Amazon music app. Google says that 20% of its mobile search is done through voice, and other analysts claim that 10% of all searches done are voice based, although they only account for 2% of revenue. By 2020, some predict that 50% of all searches will be done by voice, in part because of the growth of technology such as augmented reality and wearable technology. This means that there should be a shift in SEO from keywords to long tail key phrases, embedded in blogs and on-site content that better matches conversational search queries versus the typed variety. Google is set to introduce mobile-first indexing in 2018 (affectionately known as Mobilegeddon) which will create different search norms based on how people search on mobile. As stated above, one fifth of all Google mobile searches are voice based and that number is only set to rise. Influencers Influe[...]



Affiliate Marketing for Beginners: How to Make Your First Affiliate Marketing Sale in 7 Steps

Fri, 23 Feb 2018 03:25:43 +0000

.blogpostContent img.pull-left:first-child { display:none; } .blogpostContent img { margin-right: 0; width: auto; max-width: -webkit-fill-available; margin:10px 0; display: block; } .blogpostContent img.no-border { border: 0; -moz-box-shadow: none; -webkit-box-shadow: none; box-shadow: none; margin-right: 0; margin-top:0; } .blogpostContent ul { margin-top:10px; } .blogpostContent li { margin-bottom:10px; } The lure of affiliate marketing is undeniable; who can resist passive income? But to make that passive income happen, you have got to put in some work first.  To succeed in affiliate marketing, there are a number of crucial steps you must take before you earn that first affiliate profits. And these steps are, well … not passive. The good news is that if you’re determined to make this work and are willing to put in the time and effort, you’re already well on your way to affiliate marketing success. All the work you put in is to help you make your first affiliate marketing sale. There is nothing like a first sale to motivate you and make you keep at it.  So, what do you need to do to get started? 7 Steps to Earning Your First Affiliate Commission We've broken down the process into seven steps for affiliate marketing beginners. Following this guide will set you on the right course and have you earning your first commission in no time. 1. Choose a Niche Before you even begin building your first site, you’ll need to decide which niche you’re going to target. Obviously, if you don't know what your site is about or who you're going to target with it, you can't really build a site around it...can you?  If you’ve already figured this one out, way to go! This is undoubtedly one of the most difficult and overwhelming steps. If you don't quite know what your niche is yet, here's some advice that you might find useful.  Some key questions to ask yourself when determining your niche are: What topics am I already passionate about? It's much easier to work on something if you're passionate about it. Plus, when you have a passion, you're usually quite knowledgeable about it too, so that definitely helps. For example if you have a passion about about makeup, your niche of choice might be makeup related, too.  Is there money in this niche? While following your passion is definitely the recommended option, sometimes the possibility of making money in a profitable niche trumps passion. So, you might not necessarily know much about your niche, but if it's likely to make you money, you can always learn more about it, right?  For example, KitchenFaucetDivas is clearly a site that was built for profit, not passion. Unless of course there is someone out there with a serious passion for kitchen faucets! ;-)  What topic could I see myself easily writing 25, 50, or 100 blog posts about? The topic you choose must have enough depth that you can create a lot of content for it. This is important for building an authoritative site, for search engine optimization, and most importantly, for the end user. If you don't have enough content about a topic, you're not going to be taken very seriously as an authority on the topic and it's unlikely you can convince someone to make a purchase from you.  MoneySavingExpert is a great example of a site with a topic for which you would have a never ending supply of content ideas.  Is there room in this niche for another affiliate marketer? There are several profitable niches that are also very popular among affiliate markets (e.g., weight loss). Before jumping on board with a hugely popular niche, make sure there's enough room for you. That is — will you be able to make money and compete with already established marketers? If not, keep looking.&nbs[...]