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Updated: 2018-02-13T19:35:50Z

 



How to get Your Local Company in the Local Press

2017-12-08T18:01:54Z

Congratulations on having a successful company! You make doing business and making money look easy, and that ISN’T easy. However,... The post How to get Your Local Company in the Local Press appeared first on eReleases. Congratulations on having a successful company! You make doing business and making money look easy, and that ISN’T easy. However, you are struggling getting your company’s news in the local paper. Perhaps you need some tweaking to your press releases or maybe you need a story pitch and not a sales pitch. Never fear, this article will have some answers so that your news will get read and shared. Let’s take for example that you own a local hair salon and you have recently had your staff undergo training in order to provide a new color service that isn’t widely available in your area. Now this sounds like a great story, however, it is essential when writing the press release to make sure that it doesn’t come off as a sales pitch. Journalists will immediately stop reading if they feel like the article only benefits you rather than benefitting their audience – their readers and advertisers. Instead let’s craft a story around it. Ask yourself why the average joe in the local community would care about this story? Perhaps your store is located in a revitalizing part of town. Or perhaps the local economy is becoming known for outstanding local businesses and you are one of the success stories. The human interest aspect is great for readers and, therefore, reporters. For all press releases, keep these tips in mind: Start with a great headline. Write your headline to be between 60-80 characters and keep it factual and interesting. So instead of “Local Salon Now Offers New Color Treatment” try “Exclusive Color Treatment Only Available in Townville.” Follow your great headline with the 5W content in your lead. This means the who, what, when, where, and why of your story. For example, “Local salon, Shear Cuts, recently underwent rigorous training with L’Oreal Paris to offer exclusive hair color services. No other salon in the county has this accreditation.” After the lead, follow with your less important information. Include information on why your company went this route with products or services. Include a great quote from someone either in the company or a satisfied customer. Be sure to include the quoted person’s name, title and contact information. End with a brief description of your company and your contact information. Other ways to keep your press releases in front of journalists is to write a how-to article or to appeal to emotion. Make sure that if you are emailing your press release to have your snappy headline in the subject line and to included your contact information in the email. Have you had success getting your news in your local paper? Tell us about it in the comments. This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Download a free copy of the PR Checklist – a 24 point list of Press Release Dos and Don’ts here: http://www.ereleases.com/offer/prchecklist.html The post How to get Your Local Company in the Local Press appeared first on eReleases. [...]



10 Tips for Writing a Converting Sales Page

2017-12-28T19:01:54Z

Everyone says that they have “the perfect formula” for writing a great sales page that will move visitors into making... The post 10 Tips for Writing a Converting Sales Page appeared first on eReleases. Everyone says that they have “the perfect formula” for writing a great sales page that will move visitors into making a purchase. If “everyone” does have the perfect formula, who do you trust? It can be hard to make decisions about how to write the copy and the call to action. Where you put each piece of the page really needs to be a reflection of your company and how you interact with your customers. Here are 10 must-haves when it comes to writing a converting sales page: Headlines—Perhaps the most important piece of your sales page, your headline must make the reader want to see what’s going to happen next. The headline should also let the reader know that what you are selling applies to them. Teasers—In this part, you want to have a conversation with your reader about more of the specifics regarding your product or services. Use this time to establish a relationship with your customer and let them know that your company understands what they need. Tell a Story—Another way to establish a connection with your customers is to tell the story behind your products or services. Give them an example of why someone has used your company previously and what they can expect from you. Subheadings—By using subheadings, you make it easy for the reader to understand why they should read a certain section. Include them as you make your way through the sales page. Testimonials—Share an anecdote from a long time customer so that visitors can feel more at ease with your customer service, which helps them make a purchase. Details—While you are writing your content for the sales page, include details on the company, its founder, and its employees. Using this technique makes the reader feel familiar with your work. Confirmation—Your potential buyers want to know that a product works, so walk them through a specific scenario to put them at ease. Guarantee—Same with knowing that a product works, they also want to know that they have a way to negotiate should the product or service ever not work. Make sure that the guarantee is visible on your sales page. Make a Deal—Show them that your company’s products and services are worth a great deal more than they are paying and that they are making a great decision by buying with you. The Closer—Lastly, end with a strong call to action that encourages the visitors to make a purchase. You can use phrases like “Join Us” or “Get Access.” Keep in mind that the sales page reflects how you do business. Use it to demonstrate the golden rule; that you treat your customers the way that you want to be treated. Moreover keep the language on your page conversational and friendly to increase sales. Do you have any other tips for creating a dynamite sales page? Talk to us in the comments. This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Download your free copy of 8 Shocking Secrets Press Release Distribution Firms Don’t Want You to Know here: http://www.ereleases.com/offer/8shockingsecrets.html The post 10 Tips for Writing a Converting Sales Page appeared first on eReleases. [...]



Make a Press Release Shareable: 7 Ideas

2017-11-10T18:05:00Z

Have you ever spent a lot of time on a press release? You labor over word choice and phrases, have... The post Make a Press Release Shareable: 7 Ideas appeared first on eReleases. Have you ever spent a lot of time on a press release? You labor over word choice and phrases, have it edited and re-edited, only to find that once it’s out there—it doesn’t get shared? It’s a common struggle for businesses and nonprofits who know that their release contains valuable information, if only people would see it. There are a few simple ways, however, to make your release shareable and you won’t have to spend time laboring over any of them. Let’s take a look at some to get started: Make it Twitter Friendly—Twitter is the place for the latest news and updates so when you are writing your press release, be sure to include your Twitter username. Plus associate a few “click to tweet” phrases with important information in your release like a quote or a statistic. Don’t forget to tweet out your press release on the day you release it and let journalists know that you are available for questions on Twitter. Images—Studies have shown that a press release with images, infographics, videos, and other multimedia are more likely to get shared than plain press releases. Be sure to include images in with your releases, as well as links to your videos or other content. You can also add a link to your Flickr account so writers can find high quality images easily. Post Your Release—Post your release on Facebook, Google+, and have a link in your bio on Instagram as you send out images. Announce that you will be available for any questions to make it easy for people to find you. Easy to Read—Standard press releases are hard to read to on mobile devices, so change up the design to be responsive no matter which platform they are reading it on. You can also increase the font size of your release so that it’s clear on the smallest phone. Use Hashtags—Journalists use them and so should you, especially on Twitter. When you are tweeting your release, use a variety of hashtags to call attention to yourself. Just make sure that the hashtags you’re using are actually relevant to the material in your release. Share Buttons—Many press releases follow all the rules of being shareable, except actually including share buttons. Be sure to include these in your release for all the networks that you are active on. More Information—If your press release is one in a series done on a specific topic, include a “For More Information” link to your other press releases. Be sure that the others still have social share links, are mobile-friendly, and contain images. Have you had success making a press release shareable? Talk to us about what you did differently in the comments. This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Download your free copy of 8 Shocking Secrets Press Release Distribution Firms Don’t Want You to Know here: http://www.ereleases.com/offer/8shockingsecrets.html The post Make a Press Release Shareable: 7 Ideas appeared first on eReleases. [...]



The Art of the Giveaway: Making It Work on Any Platform

2017-08-25T12:17:18Z

Everyone likes free stuff, right? But not every business will create the perfect giveaway, the one where everyone wants to... The post The Art of the Giveaway: Making It Work on Any Platform appeared first on eReleases. Everyone likes free stuff, right? But not every business will create the perfect giveaway, the one where everyone wants to participate. So what sets the great giveaways apart from the mediocre ones and how do you successfully create a giveaway each time? Not to mention, how do you make a giveaway work no matter what platform you use? The Prize—First off, the prize needs to be something people actually want. It doesn’t matter if you have the most creative theme or if you share your giveaway all the time, if people don’t want what you are giving away. So choose your most popular service or product. If you don’t really have one of those, pick a trendy product from a different company that is in keeping with what your company does. For example, if you are a manufacturer of engine parts, consider offering a giveaway of free oil changes or a gift card to an auto supply store. The Theme—Make sure to choose an eyecatching theme and choose great photos of your prize (even if it’s just cash, maybe get one of those really big checks.) The goal is to get people to notice what you have to offer so a plain text description and blurry photos are not going to cut it. If you are creating the giveaway on social media, create a custom hashtag for people to use that is unique to your company and your giveaway. How to Enter—You want this to be as simple as possible. If you are doing an Instagram giveaway, don’t ask people to like the photo, comment, AND follow. Pick one of them and roll with it; same with Facebook. If you are sending the giveaway out through your email, create a link where people can enter their names/email and have your subscribers forward it for more chances to win. You also want to make the giveaway mobile-friendly, so entrants don’t have to slog through a non-mobile website. The Rules—When you are running a giveaway on social media, be sure to follow the guidelines established. Facebook has them and so does Instagram. You also need to establish a time period for people to enter and be clear about when it’s closing so as to avoid hurt feelings. If there are any restrictions regarding who can win your giveaway, if you were giving away alcohol for example, that needs to be clear up front as well. The Winner—When the giveaway has ended, announce the winner quickly across all platforms to avoid confusion. You can also put the start date of your next giveaway to encourage people to come back. If you haven’t had much luck with giveaways in the past, go back and review what you did. It could be that the prize wasn’t really desired or that the entry was too long and complicated. The nice thing is that you can always do better with the next one. Do you have any tips for a great giveaway, share them in the comments. This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Download your free copy of 7 Cheap PR Tactics for Success in Any Economy here: http://www.ereleases.com/offer/7cheaptactics.html The post The Art of the Giveaway: Making It Work on Any Platform appeared first on eReleases. [...]



Free Content: What to Make and Why

2017-06-28T19:19:42Z

Have you been wondering what to offer your customers on your website? What content would make them stay just a... The post Free Content: What to Make and Why appeared first on eReleases. Have you been wondering what to offer your customers on your website? What content would make them stay just a bit longer on your site? There are plenty of types of free content out there and the answer to these questions really depends on your audience. You know them best and could determine whether they might be more interested in a how-to guide, a podcast, or a webinar. Don’t forget that you can reuse content you create in multiple ways—write a how-to guide then make a video about it or expand it and turn it into an eBook. To help you determine, let’s go over some free content ideas and why they might work for you. Webinars—Webinars are great for breaking down a complex subject and exploring it in depth. It also gives your audience the chance to ask questions and have you answer them in detail. Let’s say for example that you run a photography business, you could give a webinar on an editing process (and then turn into a video for your website.) Podcasts—Have a lot to say? Consider creating your own podcast on stuff your business deals with regularly. The best podcasts follow a format so that listeners know what to expect next and they are also edited to remove any flubs or long pauses. eBooks—Want to really establish your authority on a subject, publish an eBook for your audience. And don’t think you have to write a book to publish an eBook, you can also turn a series of related blog posts into an eBook. How To Guides also work well when combined for an eBook. White Papers—A white paper is another way to establish your authority on a subject. Unlike an eBook, however, white papers are usually denser as they are used to provide in-depth information. They are not sales pitches, but rather discuss and resolve a problem by using examples. Blog Posts—A blog is usually the first step in content creation and an easy way to move ahead in the rankings. Regular posts improve your SEO and encourage readers to check back frequently. Blog posts do not have to be long; 500 words is perfectly sufficient. You can also include lots of pictures to help tell your story. Video/Live Video—There are over a billion users on YouTube and live video from Facebook and other networks is quickly growing. You can capitalize on these audiences by creating video for your company—interview an employee or customer, host a Q&A session, offer up a How To session. If you are doing a live video, give a behind the scenes sneak peek. How To Guides—As we said above, well done How To guides solve a common problem and may be turned into a lot of different content. Plus there a lot of DIY-ers out there who would love to follow along with a guide in order to solve a problem by themselves. As with any online marketing, regular posting is important. Your audience will come to expect it from your company. What kind of free content do you publish? Tell us what sets you apart in the comments. This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Download Five (5) Free PR and Press Release eBooks ($67 Value) here: http://www.ereleases.com/offer/bundle.html The post Free Content: What to Make and Why appeared first on eReleases. [...]



5 Ideas to Transform Your Website in 2017

2017-08-24T22:50:46Z

Ahh! Nothing like the New Year to get the creative juices flowing and to blow the dust off the old...

The post 5 Ideas to Transform Your Website in 2017 appeared first on eReleases.

Ahh! Nothing like the New Year to get the creative juices flowing and to blow the dust off the old website. You might have been keeping a list of things you’d like to incorporate into your new site, if you ever got around to updating it. Or you might have seen some other websites and noticed how clean and well-designed they seem.

Let’s go through a few ways to update your website or blog—some are a bit more work intensive than others, but the benefits definitely outweigh the time spent.

  1. Mobile First Websites—If you’re doing a redesign, consider starting with one that is responsive and mobile friendly first. You want a design that works on all platforms as a large majority of people will view your site through their phone or tablet.
  2. Animations—A simple, clean animation on your site will really draw your customers in with great storytelling. You can have it work as you scroll down the page or as your customers move from link to link. The animation needs to be smooth and quiet, this not the time for loud or obnoxious sounds.
  3. Signing Up—Most websites have a pop-up that allows a visitor to input their email address in order to get free content. You can also have a visitor use their Facebook to sign up for more content for your website. This is a great way to grow your audience and stay in touch with them.
  4. Custom Images—Stock images are going away as more and more business owners want photography that shows who they are and what they do on a day to day basis. This personalization really helps the customer connect with your business and, in the long run, grows that relationship.
  5. Bespoke Fonts & Layouts—When you have your custom branding done, be sure to extend that to the design of the website with a custom typography and layout. The website should really reflect your business and all of the material should tie in together.
  6. Video Marketing—Along with animation, video marketing is a great way to gain a customer’s attention right at the outset. Some studies have shown that by 2018, 79% of consumer internet traffic will be video so creating rich, dynamic clips now is a great way to get ahead of the game.
  7. Cards—Sites like Pinterest use cards to deliver a lot of information in a small, easy to digest format for users. This way they easily navigate to what appeals to them and dismiss what doesn’t. Consider breaking up some of the information provided on your website into cards for your visitors.

Another big idea for 2017 will be bold colors as companies are moving away from humdrum brands and color schemes. Really, there are a ton of ways to set your website apart from the crowd, so if you have a suggestion—share it in the comments.

This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Download Five (5) Free PR and Press Release eBooks ($67 Value) here: http://www.ereleases.com/offer/bundle.html

The post 5 Ideas to Transform Your Website in 2017 appeared first on eReleases.




Creating the Perfect Social Media Measurement Plan

2017-08-25T12:18:03Z

Have you ever wondered just how much good your social media marketing was doing for your business? You put all...

The post Creating the Perfect Social Media Measurement Plan appeared first on eReleases.

Have you ever wondered just how much good your social media marketing was doing for your business? You put all this effort into crafting the perfect post or tweet and then pay to turn it into an ad, but you aren’t really sure whether all the time and money are paying off in the long run. This is why a good social media marketing plan should always go hand in hand with a social media marketing measurement plan. You need to know exactly what’s working for your company and what’s not so you don’t have to fool around.

(image) But what should you be measuring? And how do you need to measure it? Let’s take a look at a few easy ways to create a measurement plan.

  • Goals—First step is to decide what your goals are for your company when it comes to social media. Are you a new company looking to increase awareness? Are you launching a new product? Do you want to drive traffic to your website? Once you have established your goals then you can decide which stats to review. For example, for increased awareness you might want to look at exposure and reach. For engagement, you would want to measure comments and likes. If you want to drive traffic to your website, take a look at your analytics to find clicks and shares.
  • Set a Baseline—Take a look at your current numbers on social media or the reach/exposure from your last campaign. Set that as the baseline that you will compare all future campaigns to. Obviously as you improve your social media strategy improves you can always change this baseline to reflect your development.
  • Tools—Most social media networks have ways to track how your posts are doing, however, it might be worth taking a look at a few different tools to get a better understanding for your company. For example, TweetReach (now part of Union Metrics)will help you see how far your tweets reach. SocialMention is a great free tool that measures and analyzes in real time.
  • Review—After you have identified your goals, set your baseline and found the tools to help you measure, you need to review your accomplishments after each campaign. If you took a new approach in a marketing campaign, detail what was different about it and how your results changed. For example, if you launch a new product focusing mainly on Twitter conversations, show how your results differed from launching a product where your main social media focus was Facebook.

Social media seems tricky, but it really doesn’t have to be and done the right way, it can be the best part of your marketing strategy. Create a plan and then work your plan to achieve results.

Have some other tips for social media measurement? Share your thoughts in the comments.

The post Creating the Perfect Social Media Measurement Plan appeared first on eReleases.




Contacting Bloggers and Journalists: A How To

2017-08-25T12:19:55Z

The nice thing about contacting bloggers and journalists is that the basics of reaching out to them are the same... The post Contacting Bloggers and Journalists: A How To appeared first on eReleases. The nice thing about contacting bloggers and journalists is that the basics of reaching out to them are the same as if you were reaching out to a friend. First off, you want to personalize your greeting. You wouldn’t reach out a friend with a Dear (Insert Name Here) or you would have a very confused friend. You also wouldn’t reach out a friend with some random, off the wall request that had nothing to do with them. The same is said for journalists and bloggers, you want to know what interests them and what they write about BEFORE you consider sending them a pitch or a press release. Let’s delve into a little more detail about the best ways to approach journalists and bloggers. Approaching Journalists The Devil is in the Details—As we said above, know the journalist and know what they write about in their publications. Take the time to follow them on Twitter or Facebook and interact with them to build a relationship. Clarity and Conciseness—When you are writing a press release or a pitch, be clear on the details of your news and be concise in how you deliver it. Journalists don’t have a lot of time to read long documents, so keep it short and simple. Consider Their Audience—While the news that they print is unbiased, journalists still need to sell the content in order to hook readers. So as you are writing your pitches and press releases, keep in mind the larger audience who could potentially read it. Approaching Bloggers Don’t Spam—Like journalists, bloggers get a ton of emails every day with requests to promote their product/idea/book/what have you. Bloggers also don’t have a lot of time to respond to each and every one of them, so keeping your request on point is critical. Be clear up front with what you want from a blogger and give them several good reasons why they should do what you ask. Not Working for Free—Don’t expect bloggers to cover your story for free or for “exposure.” They are fine without your “exposure.” In fact, probably nothing aggravates them more than someone asking for a favor in exchange for some almost non-existent and unquantifiable “exposure.” Give them some solid benefits for covering your story. For both bloggers and journalists, consider time frames. If your story is seasonal, pitch it ahead of time to give them time to consider it and perhaps tie it in with a piece they are already doing. If you don’t get a response from your pitches or press release, don’t wallow in anguish. Always look to the next story and keep a good rapport with them. Do you have a tip about approaching bloggers or journalists? Hit us up in the comments. This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Download How to Get Your Company Covered on Top Blogs here: http://www.ereleases.com/offer/blogs.html The post Contacting Bloggers and Journalists: A How To appeared first on eReleases. [...]



Pitch vs. Press Release: What’s the Difference?

2017-08-24T23:13:17Z

Have some news about your company? Do you have a new product coming out? What about some new services? You... The post Pitch vs. Press Release: What’s the Difference? appeared first on eReleases. Have some news about your company? Do you have a new product coming out? What about some new services? You might be thinking that now is a great time to write a press release about the goings-on at your place of business. However, not all news requires a press release and more often than not, your news doesn’t warrant a formal press release.   So what’s a savvy business owner to do? Consider writing a pitch to the media. A pitch is different from a press release in that it’s a persuasive letter written to see if a journalist/blogger will bite. A press release on the other hand is an unbiased account of something newsworthy like special event or promotion. Let’s take a look at a few other ways that pitches and press releases differ and how you should use them in your work. The Whole Story—A press release gives all the details about your news, like the who, what, when, where, and why. A media pitch, however, is just a teaser. It reveals only a few details about your product demonstration, new service, or whatever new thing you have going at your business. A good press release can be published as is, while a media pitch cannot. Generate Some Interest—A well-crafted press release with all the details and some great quotes will get interest from journalists (because you made their job easier!) You can consider a media pitch to be more like the cover letter to a resume, you want the journalist or blogger to pick your story so you put in enough detail to whet their appetite. So what should you include in your press release vs. your pitch? Press Release—A good press release will have a great headline, a lead sentence that includes the most important information, quotes, a boilerplate, and contact information. Pitch—A pitch should include some details what the product/service is or who the person is (if you are writing a pitch about a person), why the reader should care and then where to get more information. You can also use a pitch to comment on industry news or a new trend in your area. You will want to give the writer some reasons why they should pick you for a comment, like your expertise in the field. You can also give them some indication of how you would answer questions if asked for an interview. Both pitches and press releases have advantages and should be included in an overall marketing strategy. By keeping your press releases solely for newsworthy items, you respect the journalist’s time and stay on their good side. Remember to offer media pitches in a timely fashion so that when a topic is trending, the media knows who to contact. Have some tips about writing a pitch? Share your thoughts in the comments!   This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Download Five (5) Free PR and Press Release eBooks ($67 Value) here: http://www.ereleases.com/offer/bundle.html The post Pitch vs. Press Release: What’s the Difference? appeared first on eReleases. [...]



5 Advices for Small Business Growth in the Industry

2017-08-25T12:21:10Z

Ensuring the growth of your small business is imperative to its success. You can’t expect greatness if you don’t constantly... The post 5 Advices for Small Business Growth in the Industry appeared first on eReleases. Ensuring the growth of your small business is imperative to its success. You can’t expect greatness if you don’t constantly work on improving your entire business and that cannot be done without certain things. For starters, you need a great marketing campaign that will bring in new customers. You’ll also need to plan everything else accordingly and create certain milestones for the business. These milestones will help you reach your end goal, and they will help you constantly see how well your business is doing. Overall, you just need to work hard and dedicate yourself to the success of your business. Here are 5 advices for small business growth in the industry. Advertise Your Business It’s impossible to have your business grow without advertisement. You will need a steady stream of customers that will start coming to your business and choosing you. – Search Engine Authority – Search engine optimization (SEO) is highly important in the world of marketing. Use keywords and topics that will guarantee you a top position of the search results page in every browser. – Email marketing – Email marketing has fallen a bit out of favor, but it’s still quite effective. The Email marketing campaign doesn’t have to be flashy or complicated, but it has to be unique if you want to benefit from it. Learn Market Strategies Knowing how the market works and lives is a necessity. Knowing most of the tactics and strategies will provide you with an edge over your competitors. Just make sure that you utilize these strategies whenever you can because they will make a difference! Shopify is a great source of information so you should check out some Shopify reviews as well. Applying The Model Once you create a successful-looking model, you’ll be ready to start executing it. Keep in mind all the variables and things that might influence the model. If you’ve planned it all correctly and used information that is relevant, there’s no question that you’ll start noticing the growth of your business. Develop A Solid Marketing Plan A marketing plan that has been worked on for a long time and with attention to detail will make a large difference. Don’t rush into it and don’t finish it too quickly – take your time and design a great marketing plan. You should then go through it again and check for potential errors. If it’s a risky plan, assess the situation that might cause it to be risky and modify it accordingly. The thing is, once you’ve started applying your marketing plan, there’s not a lot of room for modification so design it wisely! Avoiding Future Problems Any potential problems that might occur should be dealt with immediately, and everything that the problem was related to should be checked and modified. You don’t want the same problem happening in the future. If it’s a major problem, then you must fix it appropriately and in the shortest amount of time possible but with special care. If it’s a minor problem that doesn’t influence your business a lot, it might be better to wait a bit before tackling it. The post 5 Advices for Small Business Growth in the Industry appeared first on eReleases. [...]