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Preview: Smashmouth B2B Blog: Sales Marketing Demand Gen

Smashmouth B2B Blog: Sales & Marketing Demand Gen



B2B Blog, Smashmouth Sales & Marketing cover demand generation, lead gen and other market facing best practices for sales and marketing



Published: Wed, 25 Jan 2017 20:22:45 GMT2017-01-25T20:22:45Z

 



TOPO Summit, Craig Rosenberg and Account Based Everything

Wed, 25 Jan 2017 20:07:24 GMT2017-01-25T20:07:24Z

The sales and marketing industry is flooded with events, conferences, web events, you name it. You could make it your full time job just trying to attend every one of them. Last year I was invited to attend the TOPO Summit in San Francisco – the inaugural event from TOPO. I’ve known the founders, Scott Albro and Craig Rosenberg, as clients, industry partners and friends for years. These two guys know sales and marketing and I figured I’d most likely come back with something valuable. New events are hard to pull off. My expectation was a 100 or so people, with some decent speakers. What I got was a huge surprise. The attendance was way beyond expectations, the speakers were phenomenal and the content was brilliant. What did I take away? “Account Based Everything”. My interview of Craig below elaborates on the topic, and I look forward to attending the event this year, finding some more nuggets, and meeting great people.




TOPO Sales Summit April 7-8, Join Me

Mon, 07 Mar 2016 15:01:40 GMT2016-03-07T15:01:40Z

I'll be attending the TOPO Sales Summit on April 7-8 in San Francisco.  If you are a sales, sales development, sales operations, sales enablement, or even marketing leader, you should attend. The agenda looks amazing and the attendees are basically everyone in SaaS.

 




The Sales Development Playbook #PeopleMatter #MustRead

Tue, 01 Mar 2016 19:07:39 GMT2016-03-01T19:07:39Z

Trish Bertuzzi and I have known each other for quite some time now.  We've been on stage together.  We've been with clients together.  Green Leads' b2b appointment setting team has even been a client of the Bridge Group.  My opinion of Trish as a sales development expert is beyond what I could deliver in this article.  




Fantasy Football Builds Stronger Inside Sales Teams

Tue, 09 Sep 2014 19:55:00 GMT2014-09-09T19:55:00Z

My good buddy and best man, Dave, has been commissioner of the same Fantasy Football league for over 12 years and a few years ago asked if I was interested in taking one of the empty slots.  My obsessive-compulsive, statistically driven, multi-scenario-challenged gaming mind was intrigued.  Could I possibly put together a team that could beat other experienced teams week in and week out?  Even if the matchup is one-sided on paper?




Appointment Setters Beware! Google Hangout Just Hijacked Your Meeting

Thu, 21 Aug 2014 17:09:00 GMT2014-08-21T17:09:00Z

Google has figured out a neat way to take over the conference call industry.  They just added their Google Hangout invite link to EVERY Google Calendar invite that you schedule.  It's listed above the meeting notes, so if your not paying attention and you've got GoToMeeting or WebEx or Join.me bridge numbers and links in the body of your invite, expect a few people to click the Hangout link and ignore the rest.  I've done it twice in a week!  




In The Summertime - Mungo Jerry Lead Gen Tips (tap your feet)

Wed, 16 Jul 2014 19:23:00 GMT2014-07-16T19:23:00Z

I just listened to Mungo Jerry's "In The Summertime," and it made me smile, tap my feet, rock my head, especially with the banjo player huffing and puffing into the jug.  Love it!




20,000 Sales Pros in One Place! 80 Speakers #salessummit #in

Wed, 12 Mar 2014 15:33:00 GMT2014-03-12T15:33:00Z

This Thursday, starting at 11ET, InsideSales.com his hosting the Sales Acceleration Summit.  There will be 80 speakers with topics ranging from Inside Sales and Enterprise Sales to Marketing, Management and Motivation.  




15 Reasons Why Every CMO Must Attend #dreamforce #DF13 #in

Wed, 20 Nov 2013 23:38:00 GMT2013-11-20T23:38:00Z

If you are a Chief Marketing Officer, or report to one, or aspire to be one, you MUST attend dreamforce. Period. I would not normally make such a blanket statement, but I don't want anyone to miss the point of this article.




SiriusDecisions Summit London Notable Quotes #sdsummit

Wed, 06 Nov 2013 13:30:00 GMT2013-11-06T13:30:00Z

Having just kicked off, the SiriusDecisions Summit in London will be spanning two days with tons of marketing and sales goodness.  I'll be adding notable thoughts, quotes, and tweets to this article during the two days, so come back!  




We Are All Our Own CEOs - Chris Brogan On #Owner Magazine

Wed, 04 Sep 2013 15:02:00 GMT2013-09-04T15:02:00Z

As a business owner, I manage my tasks, take care of clients, look at my numbers, work hard, attend to quality, work with my team...you name it.  Does that sound much different than a sales or marketing professional?  Tasks, Clients, Quotas, Energy, Perfection, Peers.