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The Content Strategy Experts



Last Build Date: Wed, 18 Apr 2018 12:30:29 +0000

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Full transcript of content strategy pitfalls: silos podcast

Wed, 18 Apr 2018 12:30:29 +0000

Sarah O’Keefe: Welcome to The Content Strategy Experts podcast brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize and distribute content in an efficient way. In episode 26, we continue our series on content strategy pitfalls. What are the dangers ... Read More

The post Full transcript of content strategy pitfalls: silos podcast appeared first on Scriptorium.




Content strategy pitfalls podcast: silos

Tue, 17 Apr 2018 06:00:47 +0000

The next installment in an occasional series on how to avoid pitfalls in your content strategy. In this podcast, Sarah O’Keefe, Bill Swallow, and Alan Pringle discuss content silos, how they come to be, and how to deal with them. Related links: Single-sourcing is dead. ... Read More

The post Content strategy pitfalls podcast: silos appeared first on Scriptorium.


Media Files:
https://media.blubrry.com/content_strategy_experts/content.blubrry.com/content_strategy_experts/ep26-pitfalls-silos.mp3




The rise and fall of #contentstrategy

Mon, 09 Apr 2018 12:30:09 +0000

Content strategy—or should I say, #contentstrategy—has been picking up steam over the years on social media. Twitter is especially saturated with the #contentstrategy tag. But what exactly is being positioned as content strategy? About 20 years ago, content strategy emerged as a term for the ... Read More

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Single-sourcing is dead. Long live shared pipes!

Tue, 03 Apr 2018 12:00:58 +0000

The term single-sourcing is too simplistic to describe today’s content creation environments. Back in the 1990s, single-sourcing meant creating content in one format and then converting that content into another format. So, for example, you authored content in FrameMaker. The FrameMaker files were print-ready and you ... Read More

The post Single-sourcing is dead. Long live shared pipes! appeared first on Scriptorium.




Full transcript of content strategy pitfalls: tools podcast

Wed, 28 Mar 2018 12:30:22 +0000

Alan Pringle: Welcome to the Content Strategy Experts podcast brought to you by Scriptorium. Since 1997 Scriptorium has helped companies manage, structure, organize and distribute content in an efficient way. In episode 25 we begin an occasional series on content strategy pitfalls. What are the ... Read More

The post Full transcript of content strategy pitfalls: tools podcast appeared first on Scriptorium.




Content strategy pitfalls podcast: tools

Mon, 26 Mar 2018 06:30:49 +0000

The first in an occasional series on how to avoid pitfalls in your content strategy. In this podcast, Sarah O’Keefe, Bill Swallow, and Alan Pringle discuss how to dodge tool-related traps in your content strategy. Related links: Tools are not a content strategy Tools, the ... Read More

The post Content strategy pitfalls podcast: tools appeared first on Scriptorium.


Media Files:
https://media.blubrry.com/content_strategy_experts/content.blubrry.com/content_strategy_experts/ep_25_pitfalls-tools.mp3




Phases of a successful content strategy

Mon, 19 Mar 2018 12:14:17 +0000

In 2015, we talked about a vision to tackle, lead and map out an enterprise content strategy. Today I wanted to provide an update on making that vision a reality, and how to expand it beyond a singular team and into other parts of an organization. ... Read More

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Full transcript of Content strategy across the enterprise podcast

Mon, 12 Mar 2018 14:00:28 +0000

Sarah O’Keefe: Welcome to the Content Strategy Expert Podcast brought to you by Scriptorium. Since 1997 Scriptorium has helped companies manage, structure, organize and distribute content in an efficient way. In episode 24 we interview Alyssa Fox. Alyssa is a content strategist based in Houston, ... Read More

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Content strategy across the enterprise podcast with guest Alyssa Fox

Mon, 12 Mar 2018 06:05:31 +0000

In this podcast, we interview Alyssa Fox about aligning content strategy across marketing and technical communication and discuss her leadership role in the Society for Technical Communication. Twitter handles: Alyssa Fox Sarah O’Keefe

The post Content strategy across the enterprise podcast with guest Alyssa Fox appeared first on Scriptorium.


Media Files:
https://media.blubrry.com/content_strategy_experts/content.blubrry.com/content_strategy_experts/ep24_AlyssaFox.mp3




That’s a wrap on LearningDITA Live 2018!

Tue, 06 Mar 2018 13:30:08 +0000

Last week, we hosted our first web-based conference, LearningDITA Live 2018. Thank you so much to everyone who attended the sessions — we had a total of 982 people who registered for the event! LearningDITA Live 2018 consisted of four days of sessions on various ... Read More

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