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Preview: Online Lead Generation Blog

The Collaborative Growth Blog

A blog about how to generate leads using online marketing and online business networking.

Published: Tue, 24 Mar 2015 15:45:01 GMT2015-03-24T15:45:01Z


What do clients want from your marketing agency?

Wed, 27 Aug 2014 17:53:00 GMT2014-08-27T17:53:00Z

I'm sitting next to one of my sales reps. She is talking to a prospective marketing agency partner. 

6 Years Ago, HubSpot Started Helping Companies Generate More Leads

Mon, 18 Aug 2014 14:28:00 GMT2014-08-18T14:28:00Z

We have an internal wiki at HubSpot. We've had it since the beginning. They started archiving old pages, which sends a notification to the author of the page being archived. Here's an old page...

Content Marketing on a Soda Cup?

Mon, 14 Jul 2014 18:09:00 GMT2014-07-14T18:09:00Z

I guess Malcolm Gladwell has hit the "tipping point" in terms of popularity amongst the general audience. Didn't expect to see a cute little story from him on a Chipotle cup. It almost felt personalized, given that I enjoyed Gladwell's early books when I read them a long while ago. (I feel similarly to him that I do to say Bjork and The Breeders - musicians I loved when they were touring little venues back in the day.) 

How Else Do HubSpot Agency Partners Create Value? (Besides Generating Leads for Clients)

Tue, 24 Jun 2014 20:19:47 GMT2014-06-24T20:19:47Z

Take an awesome product like HubSpot and mix in some experience and expertise from the amazing HubSpot marketing agency community and what do you get? Hopefully a lot of value added service that helps the client achieve their goals.  Easy enough to say, but what are your client's goals? Of course we spend most of our time talking about site visits, leads, and sales. Pretty obvious that these are all crucial components of successful Inbound Marketing. If you are not delivering on these basics then you probably will not be keeping your clients long or landing many new ones.  But that is not the entire story, there are other critical area of value creation that HubSpot Agency Partners can impact.

The Worst Word in the English Language

Mon, 16 Jun 2014 13:08:11 GMT2014-06-16T13:08:11Z

There is one word that you should never use when someone asks you a question. 

Why Your Website is Your Dumbest Salesperson

Fri, 13 Jun 2014 17:14:00 GMT2014-06-13T17:14:00Z

You've probably heard the phrase, "Your website is your best saleperson." (If you haven't, you should go read this article from 2008. It's even truer 6 years later and that article could use some updating. But, it should get the point across if you're that far behind.) 

Stop Thanking Prospects for Their Time

Mon, 02 Jun 2014 18:22:41 GMT2014-06-02T18:22:41Z

Was talking to David Weinhaus today. He's running a mastermind group for HubSpot partners. He has 20 agencies signed up for it. In the last call, he asked the group, "Do you thank your prospects for their time at the end of a sales call?" 90% of them said that they do.

News Flash for Business Owners: Getting Referrals and Internet Marketing Go Well Together

Wed, 30 Apr 2014 18:25:00 GMT2014-04-30T18:25:00Z

So many business owners rely on word of mouth, networking and referrals as their primary means of getting new business. Some of these [slightly smarter] business owners realize that getting referrals is difficult to scale and that they (or their teams) can only hustle so much to get more referrals. At some point, these smarter business owners realize they they should invest in marketing. They just don't know how. (They aren't stupid. They just don't know how.) 

You Could Piece Together HubSpot If You Wanted to

Fri, 21 Mar 2014 14:35:04 GMT2014-03-21T14:35:04Z

You should totally go do that. Go piece it together. Here's some advice on how to piece it together from Lance Cummings

Dear New Inbound Agency Leader...

Tue, 18 Mar 2014 22:42:29 GMT2014-03-18T22:42:29Z

This is a guest post/open letter from an awesome guy and the owner of ThinkHandy, Chris Handy. Chris - out of the kindness of his heart - takes calls from other agency owners who are struggling to scale up. 

Dear New Inbound Agency Leader,