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Comments on: Does a blog influence buying behaviour?

Rants and musings on technology, AR and social media

Last Build Date: Sun, 12 Aug 2012 09:08:44 +0000


By: Ian Bruce

Wed, 06 Jan 2010 15:07:43 +0000

Agree with Simon on all his points. And another thing - solipsism, anyone?

By: Gartner Acquisition is Good for the Independent Analyst Firms | Family Learning Center

Tue, 05 Jan 2010 20:24:28 +0000

[...] Jonny Bentwood made this conclusion: “The fact that there is any link between the blog and procurement is a massive validation [...]

By: Jeremiah Owyang

Wed, 30 Dec 2009 14:20:34 +0000

Simon I posted the details of the survey, and some additional thoughts on the methodology, thanks for the comment.

By: Jeremiah Owyang

Thu, 24 Dec 2009 17:55:44 +0000

Thanks Simon. all good points I agree, this survey is really a sample of "Those that are engaged in the Web Strategy blog". You'd be surprised, traditional research firms have sample "N" sizes smaller than 100 sometimes. I have data on the type of people who answered, and their roles, titles, and companies they work for. I will post that on my blog in the near future --stay tuned.

By: Simon Kendrick

Thu, 24 Dec 2009 00:27:58 +0000

A couple of points - The survey is only among the most active and advocating of Jeremiah's readers; the non-response bias should be considered significant - Using 1dp on a sample of 195 is totally spurious and attempts to give the results an undeserving degree of legitimacy - Chart 14/15 might be fairly interesting, but what would be better would be considering those results among those that claim to have any influence on the strategy - those with more time to engage in and with blogs are likely to be the junior members Despite my criticism, I do appreciate your efforts in blogging this Simon

By: Does a blog influence buying behaviour? « The Naked Pheasant

Wed, 23 Dec 2009 16:15:31 +0000

[...] Originally posted on Technoabble 2.0 [...]