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Preview: ID-ology


the blog of ID Branding

Last Build Date: Sat, 11 Mar 2017 03:25:03 +0000


ID-ology’s new location, come check it out!willieviseoaeidology2idology1

Fri, 29 Oct 2010 03:40:37 +0000

The new ID-ology is at We’re relocating our blog to and we’ve made some great new improvements that allow our readers a better glimpse at who we are and what exactly our agency has to contribute to this whole branding thing. Our entire archive of articles has been migrated to the new site–so don’t worry […](image)

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Strategy Opening – Brand Strategist neededbrandstrategist

Thu, 02 Sep 2010 17:43:36 +0000

ID Branding has an immediate need for the role of Brand Strategist. ID Branding pulls together the best and brightest people from advertising, design, interactive, and branding to work together under one roof. We help our clients grow meaningful and enduring brands. To do so, we have a multidisciplinary, media agnostic approach that demands […](image)

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When is marketing not just marketing?douglaslowellPowellsSamplePowellsProposal

Wed, 25 Aug 2010 18:38:29 +0000

How about when it’s used as an expression of affection, like in the picture above?  Or how about when someone else uses it to propose marriage? This June, we worked with Powell’s Books, the great Portland institution of higher reading, to create a brand experience that would deepen customers’ relationships with Powells, and guide the […](image)

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Brand Inferno, Brand Paradisojoshuabergerparadiso_inferno

Mon, 09 Aug 2010 09:22:27 +0000

We’re taking a page from Dante, who gave himself permission to put anyone he wanted into Inferno or Paradiso. Likewise, we invite you to do the same with brands. Tell us which brands you think are the best and which are the worst. You’ll be able to see how others have voted once you’re done. We think its an interesting exercise in analyzing how brands affect us and how we think of them. So get all judgmental and make your picks.(image)

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Powell’s photo booth up and runningdouglaslowellPowellsSample1PowellsSample2

Thu, 15 Jul 2010 18:56:04 +0000

Now’s your chance to go to Powell’s City of Books (the downtown store) and get your picture taken with your name on the Powell’s marquee — an honor usually reserved for great authors and other luminaries. It’s fun. It’s free. It’s digital, so you can share it with your friends. And you won’t have to […](image)

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You need kevlar undies these daysdouglaslowell

Fri, 02 Jul 2010 23:59:36 +0000

It’s looking like branding as we come out of the recession is still not for the faint of heart or weak of bowels. Good Lord. I sure felt the truth of this over the last several weeks. And it looks like the new Forrester report called The Future of  Agency Relationships confirms it. We recently […](image)

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A Sentimental Mementodouglaslowell7zmQzoq8gxeqPAHUmdtYUg

Thu, 01 Jul 2010 21:28:34 +0000

For the next three months you can have your picture taken with every Portlander’s true love, Powell’s Books. They’ll even put your name up on the marquee, and then email the photo to you. Free. At Powell’s City of Books downtown. Try to do this in real life and you’ll be flattened by Burnside traffic. […](image)

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The “I think it’s finally summer” reading listdouglaslowellPicture 1chief-culture-officerThousandPlateausPlenitudePicture 2envisioning-informationlivabilityBusiness_Model_GenerationDesignOfBusiness

Fri, 25 Jun 2010 18:08:00 +0000

OK, the sun came out yesterday. And again today. I can’t promise it’ll stay, but I think it’s actually finally summer. Portland just had the wettest May in history and broke the record for the wettest June by the 16th of the month. We’ve  had no sign of summer until now. So, with the new-found […](image)

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Clients, we’re willing to die on your behalfdouglaslowellpirateradioPirate Radio2pirateradio3

Thu, 27 May 2010 05:43:38 +0000

I just watched the movie Pirate Radio, with Philip Seymour Hoffman et. al. Clients, if you want to understand the commitment of creatives to great work on your behalf, watch this movie. In it, the disc jockeys are willing to go down with the ship to keep playing rock and roll on behalf of the […](image)

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Beyond Petroleum?joshuabergerbp21SupermanOilRigSmallerSupermanOilDrillSmaller

Thu, 13 May 2010 17:24:11 +0000

What happens when a petroleum company claims to be green, but really isn’t? Putting solar panels on a few concept stations doesn’t offset the environmental disaster in the Gulf. Of course for British Petroleum it is much more than an environmental disaster, this is a publicity disaster of the highest magnitude, and likely a big […](image)

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