Tod Maffin

Webinar: The Seven Critical Keys to Marketing Your Brand on Google+

Tue, 08 Nov 2011 03:33:09 +0000

Google+, the search engine’s quickly growing social network, is poised to become a huge force in marketing your brand. In direct competition with Facebook, G+ has one major leg up on Zuckerberg’s creation: Search Engine Visbility. If you expect your brand to be found online a year from now, you must attend this fast-paced, information-packed [...]

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(image) by Tod Maffin: Web Site | Blog | Presentations | Books | Contact Tod

Media Files:
http://www.eventbrite.com/rss/organizer_list_events/357278565

Hootsuite vs. Direct Facebook — The Experiment

Mon, 07 Nov 2011 06:02:10 +0000

There’s been some research and opinion that fewer people will see your posts on their Facebook News Feeds when you use a third-party tool like Hootsuite than when you post directly to the page. I recently asked a Facebook rep if there were truth that Facebook favours content published via its own platform over other [...]

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(image) by Tod Maffin: Web Site | Blog | Presentations | Books | Contact Tod

Viral Marketing — The First Key: ACC Matching

Mon, 31 Oct 2011 01:21:52 +0000

One of the most popular keynote presentations I give — Deconstructing Viral: How to Build a Killer Viral Marketing Campaign — comes from about a year’s worth of research into the 50 most successful viral marketing campaigns out there. In that research, I discovered that there are six elements common to nearly all successful viral [...]

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(image) by Tod Maffin: Web Site | Blog | Presentations | Books | Contact Tod

Episode 2: “Bi-Polar Disorder and Psychosis”

Tue, 25 Oct 2011 23:05:44 +0000

Get Alerted When Each Show’s Out! Want to get an email as soon as each episode is released? Just sign up here — it’s 100% spam-free and your information will never be shared with anyone else. It’ll only be used to alert you to new episodes, once a week. Taking Crazy Back: Episode 2 “Bi-Polar [...]

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(image) by Tod Maffin: Web Site | Blog | Presentations | Books | Contact Tod

Media Files:
http://blip.tv/file/get/Todmaffin-AsusAiGuruSV1TReviewSkypePhone861.m4v

Why Corporate Twitter “Conversations” Are Lies

Mon, 08 Mar 2010 16:31:17 +0000

Okay, folks, it’s time to interject a little honesty into the social media dialogue. Despite grand platitudes of how Twitter is ‘shepherding a new era of corporate transparency and a spirit of engaging with customers,’ the fact remains that even the best corporate examples of such engagement on Twitter remain trivial at best. Just because [...]

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(image) by Tod Maffin: Web Site | Blog | Presentations | Books | Contact Tod

Tod to keynote F5 Expo

Tue, 09 Feb 2010 03:33:59 +0000

Tod Maffin and Malcom Gladwell have been selected as the two keynote speakers at the upcoming F5 Expo in Vancouver. Hear Tod’s story of how he went from being an always-on multi-millionaire dotcom executive to crashing into depression and addiction. A story of hope and recovery, with a lesson to everyone in the tech industry; [...]

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(image) by Tod Maffin: Web Site | Blog | Presentations | Books | Contact Tod

News report about my “Leading the Facebook Generation” half-day seminar

Tue, 02 Feb 2010 21:55:28 +0000

Here’s how a local TV station covered my half-day workshop, Leading the Facebook Generation, in Medicine Hat last week. What the Meeting Planner Said “This event more than doubled any other event we have ever had so we were very pleased. The feedback from the evaluations provided was very positive… Everyone enjoyed Tod’s sense of [...]

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(image) by Tod Maffin: Web Site | Blog | Presentations | Books | Contact Tod

Media Files:
http://www.youtube.com/v/1BVS7VFMkW0&hl=en_US&fs=1&rel=0

How to Tame Your Voicemail

Tue, 02 Feb 2010 01:22:56 +0000

I don’t know why, but I’ve never liked picking up my voicemails. My entire communications system revolves around my email, so I’ve never understood why voicemails don’t show up in my email box. A number of providers can do this for you — it’s likely that your phone company offers this kind of service, where [...]

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(image) by Tod Maffin: Web Site | Blog | Presentations | Books | Contact Tod

Why Automated Video Thumbnails (Frame-Grab) Suck

Sat, 30 Jan 2010 03:38:01 +0000

You can watch this video if you like. It’s only about a minute long. by Tod Maffin: Web Site | Blog | Presentations | Books | Contact Tod

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(image) by Tod Maffin: Web Site | Blog | Presentations | Books | Contact Tod

So Much for a Secure Airport Area!

Fri, 29 Jan 2010 21:04:50 +0000

Sometimes I really don’t understand airp0rt security. I’ve been having boarding passes sent to my iPhone for a few months now and generally love it. I tend to lose anything in my pockets. It struck me recently, that the screen you show to the security people when getting your carry-0n bags screened is pretty easily [...]

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(image) by Tod Maffin: Web Site | Blog | Presentations | Books | Contact Tod

Debunking the Myths of Earthquake Safety

Wed, 27 Jan 2010 23:42:09 +0000

I thought I knew the right thing to do in the event of an earthquake — dive under a car or desk, right? Apparently, no. Not according to an email making the rounds, ostensibly from the Rescue Chief and Disaster Manager of the American Rescue Team International (ARTI). Here in Vancouver, we live near a [...]

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(image) by Tod Maffin: Web Site | Blog | Presentations | Books | Contact Tod

Boost open rates in your email newsletter

Tue, 19 Jan 2010 02:15:27 +0000

As you probably know, you can only tell if someone has opened your email if they are using HTML email and have images enabled. (Each email is sent with a uniquely identifying tiny, transparent image. But if images are disabled on the receipient’s side, you won’t be able to tell if someone opened the email.) [...]

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(image) by Tod Maffin: Web Site | Blog | Presentations | Books | Contact Tod

Why owe Facebook $51,313 for advertising

Fri, 15 Jan 2010 22:26:47 +0000

A funny thing happened on my way to my email account this afternoon. I got this email from Facebook: Thank you for your Facebook Ads payment. The details of the charge are below. Please note that, due to processing delays by some credit card companies, this charge may not show up on your statement for [...]

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(image) by Tod Maffin: Web Site | Blog | Presentations | Books | Contact Tod

Download my iPhone App

Fri, 15 Jan 2010 21:18:40 +0000

In my ongoing quest to morph into Steve Jobs, I now have my own iPhone app. (It also works hella fine on iPod Touches.) It’s got my latest blog postings, tweets, and YouTube videos. You can even “favourite” items you’d like to read later. I’d have put more info into it, but, sadly, the iPhone’s [...]

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(image) by Tod Maffin: Web Site | Blog | Presentations | Books | Contact Tod

Facebook Fan Page or Profile?

Fri, 15 Jan 2010 19:10:44 +0000

I can’t figure this one out. I’ve got a Facebook profile with about 660 friends on it. Those friends are a mixture of “real” friends, people who’ve seen me give a presentation, heard me on the radio, or just randomly shown up. I’ve also got a Facebook fan page with a few dozen people on [...]

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(image) by Tod Maffin: Web Site | Blog | Presentations | Books | Contact Tod

Audio Interview: “Friends with Benefits: A Social Media Marketing Handbook”

Tue, 15 Dec 2009 18:11:45 +0000

If you’re a small business trying to find your way around social media, a very solid resource has hit the bookstores. Friends With Benefits: A Social Media Marketing Handbook was written for marketers looking to find new effective ways to sell products and services through social media channels like blogs, Facebook and Twitter. Julie Szabo [...]

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(image) by Tod Maffin: Web Site | Blog | Presentations | Books | Contact Tod

Media Files:
http://www.todmaffin.com/uploads/audio/darren_julie.mp3

Audio Interview: Building Influence, Improving Reputation, and Earning Trust Through Social Media

Mon, 14 Dec 2009 18:15:22 +0000

The new book Trust Agents has been generating a lot of buzz. Written by two social media veterans, they show readers how to tap into the power of social networks to build brands’ influence, reputation, and, of course, profits. [buy the book] I had the chance to interview co-author Julien Smith for about 20 minutes [...]

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(image) by Tod Maffin: Web Site | Blog | Presentations | Books | Contact Tod

Media Files:
http://www.todmaffin.com/uploads/audio/julien.mp3

“Blazingly Effective Email Marketing” intensive workshop: January 20

Fri, 11 Dec 2009 01:51:11 +0000

Of all the social media marketing strategies, email seems to be the easiest, right? After all, you use email every day. Not so fast. Email marketing is one of the most effective tools, with one of the highest returns on investment, yet so few companies do it right. (Or at all.) Let Tod Maffin show [...]

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(image) by Tod Maffin: Web Site | Blog | Presentations | Books | Contact Tod

Email 2.0: We Need More

Thu, 10 Dec 2009 19:44:24 +0000

With everyone distracted by the various shiny tech objects out there (Twitter, Facebook, and so on), we’ve been neglecting our loyal — if a little rusty — friend: simple email. Email, as we know it today, was developed in the early 1980s, a derivative of code from ARPANET made ten years prior. It went through [...]

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(image) by Tod Maffin: Web Site | Blog | Presentations | Books | Contact Tod

The Real Cost of Multitasking

Thu, 03 Dec 2009 16:16:39 +0000

The Real Cost of Multitasking Embracing Unitasking for Better Productivity and Happier Living Let’s just say this — there’s a very good chance you’re doing three things right now. Don’t think so? Think about it. You’re reading this, you may have some music or talk show on in the background, your eye darts over to [...]

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(image) by Tod Maffin: Web Site | Blog | Presentations | Books | Contact Tod

New Video: Tod giving Social Media Marketing presentation

Wed, 02 Dec 2009 23:30:08 +0000

by Tod Maffin: Web Site | Blog | Presentations | Books | Contact Tod

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(image) by Tod Maffin: Web Site | Blog | Presentations | Books | Contact Tod

Media Files:
http://www.youtube.com/v/RqQduLBna6E&hl=en_US&fs=1&

Your Home Is Leaking Power

Sun, 29 Nov 2009 01:57:42 +0000

I turned my DVD player on last week for the first time in about six months. Only I didn’t really turn it on; I woke it from standby. I knew these devices were consuming power while “on” (evidenced by the little stand-by light) but I never really knew how much. BC Hydro has published a [...]

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(image) by Tod Maffin: Web Site | Blog | Presentations | Books | Contact Tod

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