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Identity Crisis!



News, notes and announcements about the book "Identity Crisis!: 50 redesigns that transformed stale identities into successful brands" from Portland, Oregon author (and logo designer) Jeff Fisher, the Engineer of Creative Identity for Jeff Fisher LogoMoti



Updated: 2017-12-30T08:11:09.417-08:00

 



Identity Crisis! teaser spread No. 3 (Redux)

2011-04-01T09:41:17.772-07:00

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Another look at a chapter from Identity Crisis!: 50 redesigns that transformed stale identities into successful brands, by Jeff Fisher, the Engineer of Creative Identity for the firm Jeff Fisher LogoMotives.

The above is just one spread of the Toppers Pizza identity re-design and rebranding effort, submitted for the book project by Shine Advertising Co.

Identity Crisis! is available at your local bookstores and online.

Image used with permission of author and HOW Books, an imprint of F+W Publications, Inc.

© 2011 Jeff Fisher LogoMotives




'Identity Crisis!' included in limited edition MyDesignShop.com 'branding expert' package

2011-04-01T16:47:28.239-07:00

Update: The 'Become a Branding Expert Ultimate Collection' SOLD OUT on 04.01.11 through the MyDesignShop.com website.

The book Identity Crisis!: 100 Redesigns That Transformed Stale Identities into Successful Brands by Jeff Fisher, the Engineer of Creative Identity for the Portland-based firm Jeff Fisher LogoMotives, is included in the latest Ultimate Collection Series package offered by MyDesignShop.com. The 'Become a Branding Expert!' collection is limited to 100 purchases at the special price of $119.

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The 'Become a Branding Expert Ultimate Collection' also includes:

Why We Buy, Why We Brand. Debbie Millman's Branding Secrets On Demand DesignCast. Debbie Millman takes a keen look at the influence branding has on our everyday lives, from branding ourselves and the world around us to the role branding plays in the products we buy and the way we live.

Chermayeff & Geismar's Identity Design Process Revealed - On Demand Master Class. Sagi Haviv, recently called a "logo prodigy" by The New Yorker, walks you through his firm's time-tested approach to identity design, with 4 real-world case studies from start to finish.

A Logo Does Not Make A Brand - On Demand Master Class with Joe Duffy. In this Master Class, Joe Duffy discusses what brands need today: a complete 'language' that is unique to them, one that they can call their own. This language must encompass every point of contact with the audience - the way it looks, sounds, even smells.

Branding is Like Dating - On Demand Conference Session. Marcus Hewitt will take you from initial concept to potential repositioning. Plus, learn the seven steps to better brand relationships.

2009 How Annual CD. Get a whole year's worth of inspiration & ideas from the leading business and creativity magazine for graphic designers.

2009 Print Retrospective CD. Portable, searchable, and printable, this CD offers a gorgeous look book and insightful critique of the best design in the United States and around the world.

The $119 special offer is valued at $330.

© 2011 Jeff Fisher LogoMotives




Identity Crisis! teaser spread No. 2 (Redux)

2011-03-31T15:23:06.122-07:00

(image) Here's a look at another chapter from my book, Identity Crisis!: 50 redesigns that transformed stale identities into successful brands

The above is just one spread of the Vancouver Aquarium identity re-design and rebranding effort, submitted for the book project by the firm Subplot Design.

Identity Crisis! is available at your local bookstores and online.

Image used with permission of author and HOW Books, an imprint of F+W Publications, Inc.

© 2011 Jeff Fisher LogoMotives




Identity Crisis! teaser spread No. 1 (Redux)

2011-04-01T09:34:51.734-07:00

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Another look at a chapter from Identity Crisis!: 50 redesigns that transformed stale identities into successful brands, by Jeff Fisher, the Engineer of Creative Identity for the firm Jeff Fisher LogoMotives.

The above is just one spread of the Sheridan's Lattes and Frozen Custard identity re-design submission from the folks at Willoughby Design Group.

Identity Crisis! is available at your local bookstores and online.

Image used with permission of author and HOW Books, an imprint of F+W Publications, Inc.

© 2011 Jeff Fisher LogoMotives




'Identity Crisis!' among 'Top Products of 2010'

2010-12-29T08:19:07.897-08:00

(image) The online design book, DesignCast and product resource MyDesignShop.com has listed Identity Crisis!: 50 redesigns that transformed stale identities into successful brands as one of its "Top Products of 2010." MyDesignShop.com is the retail branch of the magazines HOW and Print, both published by F+W Media, also the publisher of Identity Crisis!.

For a limited time, those purchasing Identity Crisis! and the other "Top Products of 2010" may save an additional 10% on their purchase. Enter the code FAV10A at checkout, until 11:59 p.m. EST on December 31, 2010, for the added savings.

© 2010 Jeff Fisher LogoMotives




HOW/Print DesignCast - 'Using Social Media as a (Free!) Marketing Tool' - available for purchase

2010-02-28T07:55:51.980-08:00

The recent HOW/Print DesignCast "'Using Social Media as a (Free!) Marketing Tool" is now available as a download for purchase from MyDesignShop. Presented by Jeff Fisher, the Engineer of Creative Identity for the Portland-based firm Jeff Fisher LogoMotives, the DesignCast was described in a bit more detail in a previous bLog-oMotives entry.

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Fisher's books Identity Crisis!: 100 Redesigns That Transformed Stale Identities into Successful Brands and The Savvy Designer's Guide to Success (now a PDF on CD), previous DesignCasts, and selected past HOW Design Conference presentation audios are also available at MyDesignShop.

Special Offer: Purchase one HOW/Print DesignCast (archived or upcoming) valued at $69 or more and get one FREE! Use code HOWWB08A at checkout through midnight 02.28.10

© 2010 Jeff Fisher LogoMotives




Jeff Fisher's 'Talk Story with Jeni' posted; host Jeni Herberger reflects on interview

2010-02-28T08:13:36.729-08:00

This past week, Jeff Fisher - the Engineer of Creative Identity for the Portland-based design firm Jeff Fisher LogoMotives - was the guest of longtime friend, "Speakers Gone Wild" pal and "conference wife," Jeni Herberger for the live broadcast of "Talk Story with Jeni." The archived interview is now available at the link for listening or download.

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In addition, Herberger reflects on the recorded discussion in her blog entry "Doing What You Love To Do."

Previous "Talk Story" discussions - with riCardo crespo, Worldwide Group Creative Director of Mattel, Inc; RDQLUS Creative's Steve Gordon Jr.; and Michael Lejeune, Creative Director of LA Metro - are also available at JeniHerberger.com.

© 2010 Jeff Fisher LogoMotives




8 tips and tricks for professional and
effective 'Self-Promotion the Social Way'

2010-02-28T08:05:25.435-08:00

As previously mentioned in this blog, author Jeff Fisher wrote an article for HOW Magazine about the use of social networking as a marketing tool for creative professionals. Much of the marketing and promotion of his book Identity Crisis!: 50 redesigns that transformed stale identities into successful brands was done by way of social networking methods. The sidebar of the article follows:My article about social networking as a business marketing tool, "Self-Promotion the Social Way, was just published in the October 2009 issue of How Magazine. The piece has also been posted on the HOW website.In addition to the posted content, suggestions from myself and contributors Justin Ahrens of the Geneva, IL firm Rule29, Nashville, TN children's illustrator Holli Conger and photographer Paul Kline from Washington, DC were used to create a list of eight "tips and tricks" for a sidebar to the print version of the article.Here are some recommendations from the featured creative professionals currently using social networking as a self-promotion vehicle:1. Create a well-defined basic social networking profile and maintain that profile consistency throughout all social networking sites. Include keywords in your profile (like "designer" or "writer") that your network is likely to search, so that new contacts can easily find you.2. Maintain similar consistency in the photo or graphic image you choose for your avatar (the small photo or graphic associated wiht your profile that represents you online) - in effect, branding your social networking presence.3. Be generous in social networking site posts and updates, promoting and supporting the work of others - rather than exclusively marketing your own efforts.4. Ask your clients what networks they participate in, and join those. Cross-reference your client and promotion lists on social networking sites like Facebook and Twitter to maximize your targeted promotional efforts. Invite people on your list to join you on FaceBook, to become a fan of your business and follow you on Twitter - and do the same in return.5. Don't over commit. Social networking can be time-consuming. Set aside a window of time at the beginning and end of your day for social media, so you're not sucked into Twitter every time someone in your network tweets.6. Keep things professional. Make sure you don't communicate anything you wouldn't want your clients, prospects or potential employers to read.7. Provide easy-to-find links to your website and blog in your social media profile, so friends and followers may research and contact you with little effort.8. Look for a network the fits your personality and industry, with a good mix of customers, vendors and competitors. Once you identify the network you want to create, start making contacts.You may want to check out the social networking resources of those associated with the HOW Magazine article. The links are as follows:HOW Magazine: Twitter - @HOWbrand; Facebook - HOW MagazineJustin Ahrens/Rule 29: Twitter - @rule29; Facebook - Rule29Holli Conger: Twitter - @HOLLiCONGER; Facebook - Holli Conger and HOLLi CONGER StudiosPaul Kline: Twitter - @Ad_PhotographerJeff Fisher: Twitter - @LogoMotives; Facebook - Jeff Fisher and Jeff Fisher LogoMotives© 2010 Jeff Fisher LogoMotives[...]



Self-Promotion the Social Way

2010-02-28T07:57:00.335-08:00

As previously mentioned in this blog, author Jeff Fisher recently wrote an article for HOW Magazine about the use of social networking as a marketing tool for creative professionals. Much of the marketing and promotion of his book Identity Crisis!: 50 redesigns that transformed stale identities into successful brands was done by way of social networking methods. The text the article follows:Designer Daniel McNutt recently posted on Twitter, “Jeff, you were social networking before it had its catchy name.”And I realized that he’s right: I’ve been using social interaction tools for self-promotion for quite a long time. I found my way online more than a decade ago with my first website, newsgroups and forums such as the HOW Forum (forum.howdesign.com). I used those outlets to promote my firm and to share my design and business expertise. About five years later, I was dragged kicking and screaming into the then-new blogosphere. To my surprise, bLog-oMotives (my first attempt at blogging) proved to be a great outlet for communicating ideas and promoting my work. I created a separate blog to promote my book Identity Crisis! From there, I made over my fairly stagnant business website with a blogfolio format (as you’d guess, part blog and part portfolio of my work), which was more flexible for me and more search engine-friendly.Social networking is the latest tool for online marketing, one that I’ve embraced, like many other creative pros. LinkedIn, Facebook, MySpace, Flickr, Naymz, Plaxo, Twitter, Squidoo and Ning — it almost sounds like the name of a law firm. Instead, by adding “.com” to each term, you’ll find just a few of the growing number of social networking sources available to spread your name, work and brand out into cyberspace.And that’s precisely the point of using social networks as self-promotion tools: They can grow your universe of business prospects, draw traffic back to your website or blog and help you develop a broad reputation as an expert. “These sites all help get your name out there,” says Paul Kline, a photographer who runs a studio bearing his name in Washington, DC. “Websites, search engines and direct mail are all important, but social networking sites are more personal, and in some cases more effective.”Getting Started in Social MediaSocial networking success depends on initiating interaction, engaging an audience, sharing information, making the impersonal personal and inviting feedback. It also demands that you offer easy access to an already established web presence (either your website or blog). Your online audience will want additional information about you and your expertise before deciding to be your friend, follower or contact. Without that link, you lose credibility, and the perceived value of your tweets, posts and comments may lessen.Nashville, TN-based children’s illustrator Holli Conger built that foundation first. “I’ve always had an online portfolio and website,” she says. “When I first started out, I participated on a lot of forums. I would usually read more than I commented or posted. Then I moved on to blogging, which opened me up to other illustrators who were more on my level career-wise.” Justin Ahrens, principal of Geneva, IL-based design firm Rule29, had a similar introductory experience to internet marketing. “Early on, we primarily utilized our website; it basically just showcased our work, contact information and news highlights.”MySpace and FacebookWhen I joined MySpace several years ago, the network was primarily populated by teens, but I saw its promotional promise and I did land a couple of projects. But I’ve found myself returning to MySpace less and less frequently as my business goals have outgrown the site’s audience and abilities. Frankly, it’s OK to move on if a social network isn’t serving your [...]



Jeff Fisher products on sale at MyDesignShop

2009-11-17T15:58:55.847-08:00

Through Thursday, November 19, 2009, all products by designer and author Jeff Fisher - the Engineer of Creative Identity for the Portland-based firm Jeff Fisher LogoMotives - will be on sale for an additional 10% off the posted prices at MyDesignShop.com. Shop Jeff Fisher products below and use offer code HOWWB129 at the checkout to receive your savings!

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The 10% discount applies to the following products:

"How to Survive as a Freelance Designer" Live DesignCast Registration The one-hour session is sponsored by HOW Magazine on November 19, 2009 at 4:00 p.m. ET/1:00 p.m. PT. The already discounted fee of $39 will be $35.10 with the 10% off sale.

The book Identity Crisis! 100 Redesigns That Transformed Stale Identities into Successful Brands

The book The Savvy Designer's Guide to Success: Ideas and tactics for a killer career as a PDF on CD

Planning, Packaging and Promoting Yourself as a Product - On Demand Webcast

© 2009 Jeff Fisher LogoMotives




'Identity Crisis!' Author Jeff Fisher to judge first HOW Magazine Logo Design Awards

2009-11-11T13:30:51.980-08:00

Jeff Fisher, the Engineer of Creative Identity for the Portland-based design firm Jeff Fisher LogoMotives, will be the judge for the new HOW Logo Design Awards competition. Sponsored by HOW Magazine, the leading creativity, business and technology magazine for graphic designers, the competition has a submissions deadline of December 1, 2009.

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All entries must have been produced between July 1, 2008 and December 1, 2009. There are no specific categories for designs to be submitted and work entered may have been created for real world clients, as student class assignments or just for fun. The fee for each entry is $30. Submissions are to be made online through the HOW Logo Design Awards website.

The 10 winners will be featured on the HOW website, get $150 worth of HOW books and receive a 1 year subscription to HOW magazine. In addition, a graphic will be provided for posting on websites, blogs and/or online portfolios announcing a winners' status.

Fisher, a 30+ year design industry veteran, is the author of The Savvy Designer's Guide to Success: Ideas and tactics for a killer career and Identity Crisis!: 50 redesigns that transformed stale identities into successful brands. He is currently writing the book LogoType, about typography in identity design, with a scheduled release of late 2010.

The designer has received over 600 design awards and his work has been published in more than 130 books on identity design, self-promotion and the marketing of small businesses. In recent years, Fisher has judged numerous competitions, including American Advertising & Design 25, the Logopond Awards, The Create Awards, and the Summit Creative Awards.

In January, Fisher was named one of design industry publication Graphic Design USA’sPeople to Watch in 2009.” In 2008, Jeff Fisher LogoMotives was recognized as one of the top 100 U.S. home-based businesses by the web presence StartupNation.

More information about Jeff Fisher, and his design and writing efforts, may be found on the Jeff Fisher LogoMotives blogfolio.

© 2009 Jeff Fisher LogoMotives




Sharebrain presents 'Braintalk with Jeff Fisher'

2009-10-14T22:19:39.962-07:00

Jeff Fisher, the Engineer of Creative Identity for the Portland-based firm Jeff Fisher LogoMotives, is featured in the interview "Braintalk with Jeff Fisher" on the international web presence Sharebrain.

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The creation of German web designer Thomas Ulbricht, Sharebrain is a design-focused online magazine with articles, resources, interviews, tutorial and much more of interest to web designers and web developers.

In the piece, Fisher - the author of the books Identity Crisis!: 50 redesigns that transformed stale identities into successful brands and The Savvy Designer's Guide to Success: Ideas and tactics for a killer career - discusses his 30-year career, the average day of a home-based independent designer, and sources of inspiration. Ulbricht also asks the designer about favorite projects, how to overcome roadblocks to creativity, his likes and dislikes about the design profession, and other topics.

© 2009 Jeff Fisher LogoMotives




New Freelance Show site initiates Interview Series with 'Identity Crisis!' author Jeff Fisher

2009-10-12T14:14:20.175-07:00

Jeff Fisher, the Engineer of Creative Identity for the Portland-based firm Jeff Fisher LogoMotives, shares knowledge and experiences from his independent design career in an interview on the new Freelance Show blog. Fisher discusses the design career differences between now and three decades ago, the challenges of starting an independent design business, social networking as a marketing tool, and more.

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The Freelance Show is a blog and podcast for graphic designers and web designers who want to start and grow a freelance business. From how to land your first client to how to determine pricing and collect payments, The Freelance Show will bring practical, real-world advice from 12-year veteran Creative Director and graphic design instructor, Neil Brown.

Fisher, a professional designer for over 30 years, is the author of Identity Crisis!: 50 redesigns that transformed stale identities into successful brands and The Savvy Designer's Guide to Success: Ideas and tactics for a killer career. He is currently writing the book LogoType, about typography in identity design, with a scheduled release of late 2010.

© 2009 Jeff Fisher LogoMotives




Author Jeff Fisher interviewed on PsPrint blog

2009-10-05T19:58:16.641-07:00

In another example of HARO (Help A Reporter Out) leading to a great promotion opportunity, my response to writer Brian Morris' request "Identity Graphic Designer wanted for Interview" evolved into a great interview on the PsPrint blog. The interview covered various aspects of my 30+ year design career, including marketing strategies, surviving career mistakes, dealing with the challenges of an economic downturn, and more.

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PsPrint is a cutting-edge Internet printing company with a focus on delivering quality, affordability, and speed, by way of a simplified online ordering system. The PsPrint blog is a frequently updated resource for designers, freelancers and art directors. You'll find valuable tips on setting up print jobs, effective, low-cost printing solutions, and creative ways to improve your design and layout skills.

© 2009 Jeff Fisher LogoMotives




Escape from Illustration Island podcast features 'Identity Crisis!' author Jeff Fisher

2009-09-29T01:18:00.059-07:00

Recently illustrator Thomas James visited the Portland home studio of Jeff Fisher, the Engineer of Creative Identity for the firm Jeff Fisher LogoMotives. James, the host of the site Escape From Illustration Island, interviewed the designer/author for the site's podcast after reading Fisher's article "Self-Promotion the Social Way" in the October issue of the design industry publication HOW magazine. The result is "Escape from Illustration Island Podcast 5 - Social Networking with Jeff Fisher."

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James felt that visitors to his site would find Fisher's take on using social networking as a marketing tool useful in promoting illustration efforts. The identity designer uses social networking to promote his design work, speaking engagements and books, such as Identity Crisis!: 50 redesigns that transformed stale identities into successful brands.

The podcast is also syndicated on the site Illustrationmundo.com.

© 2009 Jeff Fisher LogoMotives




'Identity Crisis!' author Jeff Fisher pens social networking article for October HOW Magazine

2009-09-28T08:27:55.831-07:00

The article "Self-Promotion the Social Way," by designer and author Jeff Fisher, has been published in the October issue of the design industry publication HOW magazine. Fisher, the Engineer of Creative Identity for the Portland-based firm Jeff Fisher LogoMotives, shares his experiences in using social networking and social media tools to market his graphic design, writing and speaking efforts. He, and several contributors, also offer advice to others in making use of social networking sites in creative promotion.The identity designer uses Facebook, LinkedIn, Twitter and a variety of other online resources to give his home-based studio, published books and public appearnces a worldwide presence. Adding their thoughts to the social networking piece were Justin Ahrens of the Geneva, IL firm Rule29, Nashville, TN children's illustrator Holli Conger and photographer Paul Kline from Washington, DC."Self-Promotion the Social Way" has been posted on the HOW Magazine website. HOW strives to serve the business, technological and creative needs of graphic-design professionals. The magazine provides a practical mix of essential business information, up-to-date technological tips, the creative whys and hows behind noteworthy projects, and profiles of professionals who are influencing design. Founded in 1985, the HOW brand now extends beyond the print magazine to annual events for design professionals, yearly design competitions, digital products and books. The magazine is published in Cincinnati by F&W Media.Fisher, a 30+ year design industry veteran, is the author of Identity Crisis!: 50 redesigns that transformed stale identities into successful brands and The Savvy Designer's Guide to Success: Ideas and tactics for a killer career. He is currently writing the book LogoType, about typography in identity design, with a scheduled release of late 2010.The designer has received over 600 design awards and his work has been published in more than 100 books on identity design, self-promotion and the marketing of small businesses. In January, Fisher was named one of design industry publication Graphic Design USA’s “People to Watch in 2009.” In 2008, Jeff Fisher LogoMotives was recognized as one of the top 100 U.S. home-based businesses by the web presence StartupNation.More information about Jeff Fisher, and his design and writing efforts, may be found on the Jeff Fisher LogoMotives blogfolio.© 2009 Jeff Fisher LogoMotives[...]



'Logo Design Books for the Creative Designer'
includes recommendation of 'Identity Crisis!'

2009-09-22T09:14:26.472-07:00

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Thanks to Wisconsin graphic designer Paul Her for including my book, Identity Crisis!: 50 redesigns that transformed stale identities into successful brands, on his list of "Logo Design Books for the Creative Designer." The resource recommends a great variety in the 10 international volumes providing offerings showcasing symbolism in designs, logo design case studies, historical perspectives, branding, identity tutorials and more.

© 2009 Jeff Fisher LogoMotives




Neenah Paper toots about "Identity Crisis!" author Jeff Fisher on "Against The Grain" blog

2009-09-04T12:30:21.128-07:00

I've been a fan of Neenah Paper products my entire 30+ year career, especially when I've needed quality stock for stationery packages designed for my varied clientele. However, I didn't have a personal relationship with the company until we started following each other on Twitter. (You'll find Neenah at @NeenahPaper and my ID is @LogoMotives) We really began to interact on Twitter while I was at the HOW Design Conference in Austin this past June. Since then we've had kind of an online "mutual admiration society."

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A couple months ago, the offical Neenah "tweeter" (Jamie Saunders, Public Relations for Fine Paper) suggested that I be interviewed for the company's blog presence, Against The Grain. When interviewed, I was asked about social networking, my personal and career history, those in the design industry whose work I admire, creating a work life balance and more.

Part one of of Jeff Fisher of LogoMotives: Toot! Toot! went live last week. Jeff Fisher of LogoMotives: Toot! Toot!, Part 2 was posted earlier this week.

Making use of social networking led to this great promotion opportunity for my business - and I've used Twitter, Facebook, my Facebook fan page and other such methods to announce the fact. Neenah Paper, a company that certainly understands the value of social networking as a marketing and education tool, has done the same through their own Twitter and Facebook presences.

Thanks Neenah! See you in the cyber-sphere. Tweet! Tweet!

© 2009 Jeff Fisher LogoMotives




New books from friends, acquaintances and "imaginary" online pals of author Jeff Fisher

2009-09-01T11:43:05.598-07:00

Referring to myself as an author still feels a bit odd at times. From an early age, it is something that I wanted to be "when I grew up." Well, I don't know if I've grown up but, with the publication of The Savvy Designer's Guide to Success: Ideas and tactics for a killer career (HOW Books, 2004); the 2007 release of Identity Crisis!: 50 redesigns that transformed stale identities into successful brands (HOW Books); currently writing Logo Type for a 2010 HOW Books release; and discussions about future books, I guess I have become an author.Anyone surviving the process understands the accomplishment of writing a book - and actually getting the thing published. In the last few months at least nine "creative type" friends, acquaintances and "imaginary" online pals have released design-related books. I wanted to take this opportunity to acknowledge their efforts and the end results.The other day I came across Graphic Design for Nondesigners: Essential Knowledge, Tips, and Tricks, Plus 20 Step-by-Step Projects for the Design Novice, by Tony Seddon and Jane Waterhouse. The book is an incredible resource for anyone needing a basic understanding of graphic design. It would be a great gift for a student considering a design career. I first met Seddon at a HOW Design Conference, where he was attending in his capacity as art director for UK publisher Rotovision. Hopefully our discussions about possibly doing a book together will result in a future volume.I can't remember when I first met Seattle-based designer Terry Marks. I've been a long-time fan of the work of his firm, TMARKS. His book Good Design: Deconstructing Form and Function and What Makes Good Design Work, written with Matthew Porter, features interviews with numerous designers presenting their definitions of "good design." There's plenty of "eye candy" in this offering from Rockport Publishers.Illustrator Holly DeWolf is among what some refer to as my "imaginary friends." We're online pals from design forums, Facebook, Twitter and elsewhere. DeWolf's book, Breaking Into Freelance Illustration: A Guide for Artists, Designers and Illustrators, has just been released by HOW Books. It's a step-by-step guide to assist illustrators in creating and promoting an independent business.I recently just missed a "real world" Austin introduction to another "imaginary friend" - designer, artist, craftsperson and writer Patricia Zapata. Zapata's book, Home, Paper, Scissors: Decorative Paper Accessories for the Home, provides beautiful inspiration to anyone enjoying the creation of art from paper. Check out A Little Hut for a peak at the incredible artwork. I'm thrilled to have a piece of her original art awaiting display in my soon-to-be redecorated bedroom.Steve Gordon, Jr. is absolutely RDQLUS! One of the nearly infamous HOW Conference "Speakers Gone Wild" gang, Gordon - owner of RDQLUS Creative - was initially another of my online "imaginary friends." Today he is one of my favorite design industry pals. Rockport Publisher released his book, 100 Habits of Successful Freelance Designers: Insider Secrets for Working Smart & Staying Creative, earlier this year. The book focuses on the daily habits that inspire designers to stay creative and business strategies to be successful when working on your own.Caffeine for the Creative Team: 200 Exercises to Inspire Group Innovation is the follow-up volume to the HOW Books release Caffeine for the Creative Mind: 250 Exercises to Wake Up Your Brain. The new volume offers exercises, tools and related experiences to help creative teams get the most out of their ef[...]



Fuel Your Branding includes "Identity Crisis!" among its "10 Readable Branding Books"

2009-08-11T00:27:11.481-07:00

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Identity Crisis!: 50 redesigns that transformed stale identities into successful brands (HOW Books, 2007), by Jeff Fisher - the Engineer of Creative Identity for the Portland-based design firm Jeff Fisher LogoMotives, has been listed as one of "10 Readable Branding Books" by the industry site Fuel Your Branding. Editor and creative strategist Beth LaPierre included Fisher's book along with volumes by branding experts Alina Wheeler, Marty Neumeier, Scott Bedbury, Allen Adamson, Seth Godin and others.

Fuel Your Branding offers resources, articles, interaction and advice to businesses seeking a successful brand to differentiate them in the marketplace and make them memorable to consumers. It is also a valuable tool for any professional in the business of branding.




Author Jeff Fisher to present HOW webinar on planning, packaging and promoting yourself

2009-08-01T08:37:03.491-07:00

Jeff Fisher, the Engineer of Creative Identity for the Portland-based Jeff Fisher LogoMotives, will present the webinar "Planning, Packaging and Promoting Yourself" on August 13, 2009 at 4:00 p.m. ET/1:00 p.m. PT. The one-hour session is sponsored by HOW Magazine and the fee is $69. Those interested in participating may register on the HOW website.

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Designers are always creating complete brand identities to help clients sell their products and services. But how well are these creatives selling themselves? According to author and designer Jeff Fisher, the key to attracting new clients and more work is planning, packaging and promoting oneself as a product.

Fisher will help participants determine what “product” should be in their package, then offer tips and advice for creating the appearance of the product, getting it on the right shelf in the market, explaining the product to potential customers, and getting those customers to buy that product again and again.

Jeff Fisher, author of Identity Crisis!: 50 redesigns that transformed stale identities into successful brands (HOW Books, 2007), is a 30-year design veteran. He has been honored with over 600 regional, national and international design awards and is featured in over 100 books about logos, the design business, and small business marketing. The industry publication Graphic Design USA named Fisher one of its "People to Watch in 2009." His first book, The Savvy Designer's Guide to Success was released in 2004 and has been reissued as a PDF on CD from HOWBookstore.com. Fisher is currently writing a new volume, with the working title of Logo•Type, on the topic of typography in identity design.

© 2009 Jeff Fisher LogoMotives




"No self respecting designer should be
without Identity Crisis by Jeff Fisher"

2009-08-17T18:58:20.625-07:00

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In the recent ImJustCreative blog post Case Studies - The Real Source for Logo & Brand Identity Inspiration, UK identity designer Graham Smith suggests that identity designers look beyond the numerous online logo design galleries for project inspiration. He recommends books that feature real-life logo design case studies and writes: "And no self respecting designer should be without Identity Crisis! by Jeff Fisher."

Thanks, Graham!




Designers'Couch interviews author Jeff Fisher

2009-07-21T07:50:52.385-07:00

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Jeff Fisher, author of Identity Crisis!: 50 redesigns that transformed stale identities into successful brands, is the subject of the featured interview on the industry web presence Designers'Couch. Fisher, the Engineer of Creative Identity for the Portland-based firm Jeff Fisher LogoMotives, discusses his 30+ years in design, working independently, the challenges facing young designers today, and more.

Designers'Couch is a relatively new online design resource for inspiration, education, collaboration, industry news, project critiques, and other needs of those in the profession. Site membership is free.




'Identity Crisis!' author on The Reflex Blue Show

2009-05-17T21:38:18.300-07:00

Jeff Fisher, author of Identity Crisis!: 50 redesigns that transformed stale identities into successful brands, is the featured guest on the latest episode of the The Reflex Blue Show. Hosted by Nate Voss and Donovan Beery of 36Point, the design industry interview is available for download at the show site or from the iTunes Music Store.

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Fisher, the Engineer of Creative Identity for the Portland-based firm Jeff Fisher Logomotives, discussed his upcoming public appearances at the 2009 How Design Conference in Austin, TX this June 24-27, his thoughts on recent major brand redesigns, and making use of Twitter as a marketing tool. In addition to mentioning his book Identity Crisis!, the design author also talked about his first book, The Savvy Designer's Guide to Success (now available as a PDF on CD from HOWBookstore.com) and his upcoming volume, Logo•Type - a book about typography in identity design. The new book will be available when released by HOW Books in early 2010.




"Identity Crisis!" blog mentioned in TCG eZine

2009-05-15T11:22:30.223-07:00

The Identity Crisis! blog is mentioned in the TCG eZine article "Make it Big by Blogging: an Interview with Jeff Fisher and Sheri L Koetting." The Web publication is an online resource of The Creative Group, a firm that focuses on placing freelance professionals in the creative, advertising, marketing, web and public relations fields

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In the featured article, Jeff Fisher, the Engineer of Creative Identity for the firm Jeff Fisher LogoMotives, and the design firm MSLK's Sheri Koetting, are interviewed about blogs being a great low- or no-cost way to promote oneself as a business or potential employee.

Fisher makes use of the "Identity Crisis!" blog to promote the book Identity Crisis!: 50 redesigns that transformed stale identities into successful brands. The web presence bLog-oMotives is used to make readers aware of the author's design efforts, announce speaking engagements, share design inspirations and more. A third blog, Jeff Fisher LogoMotives serves as a blogfolio for the design professional.

Fisher, also the author of The Savvy Designer's Guide to Success: Ideas and tactics for a killer career (recently re-released as a PDF on CD by HOWBookstore.com), has been blogging as a business marketing tool since 2005.

© 2009 Jeff Fisher LogoMotives