Subscribe: InventorSpot - Comments for "Stop Your Boozing - 7 Ingenious Don't Drive Drunk Ads"
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Preview: InventorSpot - Comments for "Stop Your Boozing - 7 Ingenious Don't Drive Drunk Ads"

InventorSpot - Comments for "Stop Your Boozing - 7 Ingenious Don't Drive Drunk Ads"



Comments for "Stop Your Boozing - 7 Ingenious Don't Drive Drunk Ads"



 



agreed

Sun, 06 Apr 2008 23:00:35 -0700

I like the flickr one from mar 12 08, the rest in my younger days I would have laughed at and ignored. Used to drink and drive nearly every night for probably 7-8 years, but then again some of us are just born lucky (and drive 4x4 SUVs just in case). That might set fire to the place... I'll have to check the damage later.




it is a grave   gosh cant

Sun, 14 Oct 2007 19:19:54 -0700

it is a grave

 

gosh cant you see that while youre friends are graduating you could be dead? 




This really is the most effective

Wed, 10 Oct 2007 09:58:47 -0700

I agree that this is the most effective campaign ever produced.  You can view the complete spot on www.whosdrivingtonight.com - it's called "Before and After"




Evaluation? Distribution?

Sat, 15 Sep 2007 06:39:14 -0700

Okay, these are cute creative concepts, but it takes more than a little wink marketing to actually change behaviour. Has even a single one of these been distributed widely enough to reach a significant proportion of the driving population? How about citing an independent evaluation for any one of these, showing it actually had any impact on drink-driving behaviour?

 

Also, your frikkin' maths problem ALWAYS rejects my first answer, even though it's correct.  Inventors.  Sheesh. 




but what about...

Fri, 14 Sep 2007 14:30:38 -0700

Ok, I get it. Drunk driving is bad. But what is the leading cause of motor accidents?Distraction- but it doesn't sound scary so we don't teach that lesson. Instead we (I) wait and learn the hard way.  I take issue with the advertisement in number 7. Can you imagine driving along and trying to read that small white on red font? 
I just want to remind people, being sober isn't always enough.  




Or...

Fri, 14 Sep 2007 14:17:37 -0700

It might actually be a view from the grave. Maybe something along the lines of "this may be the only view you have of your children's graduation".




Number 3 isn't a view from the grave

Fri, 14 Sep 2007 12:25:20 -0700

Number 3 is a bunch of kids graduating from either High School or College. The skull's eyes and nose are their caps that they threw up into the air.

I'm not exactly sure what the point is, other than if it's HS, then underage drinking at your graduation celebration might kill you... or maybe you're already passed out on the ground and that's why your view is looking up through all the kids in their grauation gowns.

Anyway... just wanted to point out that it wasn't a grave.




the besy

Fri, 14 Sep 2007 10:50:58 -0700

has gotta be number 7.




I really like no.2. So

Fri, 14 Sep 2007 09:48:09 -0700

I really like no.2. So simple yet so effective.




Not so great

Fri, 14 Sep 2007 09:31:12 -0700

4 is probably the best since it's the one that actually discourages what is so uncool about drunk driving.

5 is the worst since it's circular logic: "Don't drink and drive because we say so."




Nice

Fri, 14 Sep 2007 05:32:35 -0700

Three is really good. Had to view it twice before i saw the skull. Four is an eye-opener too :)




coconut

Thu, 13 Sep 2007 19:23:27 -0700

coconut spelling (oops)...




I Like

Thu, 13 Sep 2007 19:21:49 -0700

the "Abosolute on Ice" the best!  The others are okay, although I'd question any/all of these ads' effectiveness.  The skull looks more like a partially opened cocoanut (perhaps more suitable for a "crackhead" ad.)




i just love all the

Thu, 13 Sep 2007 16:22:50 -0700

i just love all the ingenious ads series you've been posting lately. I actually visit inventorspot almost just to watch them. so inventive and effective. i bet you could do a blog with just this concept : ingenious ads, sorted by theme or category.

great idea and i'm sure lots of research.

keep up the good work !