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Competitive Intelligence Podcast

Published: Thu, 09 Jun 2011 16:45:31 +0000

Last Build Date: Mon, 15 Jan 2018 12:29:47 +0000

Copyright: Creative Commons Attribution ShareAlike

CIP 039 Rick Marcet on Win/Loss Analysis

Thu, 09 Jun 2011 16:45:31 +0000

Rick Marcet describes the innovative Win/Loss practices at Microsoft.

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CIP 038: Luis Madureira on Sensory Marketing CI

Mon, 21 Feb 2011 20:03:00 +0000

Luis Madureira joins us again to explain Marketing 3.0 aka Sensory Marketing. How can sensory details can enforce a firm's strategy and create a complete branded experience for B2C and B2B customers.


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CIP 037 Merrill Brenner on Decision-Focused Intelligence

Sun, 30 Jan 2011 23:14:00 +0000

Merrill Brenner describes the Decision-Focused Intelligence framework for prioritizing and executing on intelligence projects that are going to drive important decisions.  This episode is particularly useful for CI managers.


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CIP 036 Jan Herring on the Future of the CI Profession

Tue, 21 Dec 2010 04:41:00 +0000

Jan Herring describes the trends shaping the future of competitive intelligence, the future of the profession and what we can do to prepare for it.


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CIP 035 Go Beyond Google with Sean Campbell and Scott Swigart

Sun, 12 Sep 2010 21:40:00 +0000


Sean Campbell and Scott Swigart of Cascade Insights discuss their e-book "Go Beyond Google" which is a manual of Internet research techniques.  We also discuss the dynamics of disruptive innovation in technology.


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CIP 034 Ted Galpin on the Problem with Competitive Intelligence

Sat, 14 Aug 2010 20:56:00 +0000

In this episode I interview Ted Galpin, a fellow CI practitioner who blogs at  We talk about Ted's recent blog entry "The Problem with Competitive Intelligence."

Ted explains the gulf that exists between the typical CI practitioner's mindset and that of the executives we're working to inform and support.  Bridging this gulf, Ted advises, is the key to improving the efficacy (and employability) of CI practitioners.  Ted offers specific advice on CI professionals can go about building those critical bridges.

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CIP 033 Arik Johnson of Aurora WDC

Mon, 02 Aug 2010 00:34:00 +0000

Arik Johnson of Aurora WDC discusses his new role at Aurora WDC working with organizations and academics to explore and address wicked problems in business.  We also get an update on CI 2020 and discuss the Intelligence Collaborative.  This interview touches on a number of big topics in business, strategy and competitive intelligence.

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CIP 032 Luis Madureira on Implementing World Class CI

Sat, 12 Jun 2010 21:38:00 +0000

Luis Madureira is a CI practioner based in Portugal.  In this interview, he explains how he applied the World Class CI Framework to his company's practice and valuable lessons learned.

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CIP 031 John Prescott on the World-Class CI Framework

Thu, 06 May 2010 17:23:00 +0000


John Prescott of the Univeristy of Pittsburgh School of Business describes the World-Class CI framework for benchmarking firms' CI functions.  On July 12, 2010 the World Class CI Summit will take place in Barcelona, Spain.


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IntelCollab Webinar with Jason Voiovich on CI's Brand

Tue, 13 Apr 2010 11:41:00 +0000

As I mentioned in the last episode of the podcast, Jason Voiovich will be joining the Intelligence Collaborative for our weekly webinar this coming Friday, April 16 at 10:30 AM EDT.  The discussion will be around the brand of competitive intelligence as a profession.  You can register for the event here:

Jason Voiovich's Article on CI's Brand

Tue, 06 Apr 2010 11:35:00 +0000

Here is a PDF file of Jason Voiovich's article from the January - March 2010 edition of "Competitive Intelligence" magazine.

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CIP 030 Jason Voiovich on the Competitive Intelligence Brand

Mon, 05 Apr 2010 04:03:00 +0000

Jason Voiovich of Ecra Creative discusses his timely article "Branding CI: Challenges and Opportunities."  Competitive Intelligence has something of an identity crisis, and Jason describes the opportunity to create a true brand for the CI profession.

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CIP 029 Seena Sharp, Author of "Competitive Intelligence Advantage"

Sat, 27 Mar 2010 22:23:00 +0000

Seena Sharp has written a book about delivering and communicating the value of competitive intelligence, "Competitive Intelligence Advantage."  Seena and I talk about a wide array of topics related to CI, business and strategy.

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CIP 028 Tom Hawes Aligning CI with Business Value

Mon, 30 Nov 2009 02:13:00 +0000

This is my interview Tom Hawes of JT Hawes consulting. Tom is the author of the "Strategically Thinking" blog at We discuss aligning CI with business leaders' needs and blogging for CI.

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CIP 027 Cooperative Intelligence with Ellen Naylor

Sun, 27 Sep 2009 14:41:00 +0000

In this episode I interview Ellen Naylor of Business Intelligence Source. Ellen outlines the concept of Cooperative Intelligence and shares examples from her career as a practitioner and CI consultant.

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CIP 026 CI 2020 with Arik Johnson

Sat, 05 Sep 2009 22:24:00 +0000

In this episode, I discuss the future of the Competitive Intelligence profession with Arik Johnson of Aurora WDC. Aric discusses his theory of the asymetry of interpretation replacing asymetry of information as the key basis for delivering CI insight.

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CIP 025 Eric Garland and the Future of CI

Fri, 27 Mar 2009 02:05:00 +0000

In this far-ranging interview Eric Garland of Competitive Futures, Inc. discusses the evolving role of CI and complexity in the global economy.

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Eric Garland of Competitive Futures Interviews August Jackson

Thu, 05 Mar 2009 23:13:00 +0000

Eric Garland of Competitive Futures interviews August Jackson in a broad-ranging intellectual discussion on the changing role of CI in a post-Recession, post-Bush global business environment. Recorded 01 March 2009 in Washington, DC.

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CIP 024 Competitive Intelligence in India

Fri, 10 Oct 2008 02:02:00 +0000

This episode is an interview with Karthik Vijayakumar on conducting Competitive Intelligence in India. Karthik is the President of Excedos, a CI research and consulting firm based in Chennai, India.

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CIP 023: Using Social Media for CI

Wed, 03 Sep 2008 13:17:00 +0000

Interview with Suki Fuller, CI and Social Media Evangelist.  Suki can be reached on Twitter ( or e-mail (

Social Media Tools discussed in this podcast
Adobe Buzzword:

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CIP 022 The Return of the CI Podcast

Sun, 03 Aug 2008 23:40:00 +0000

The return of the CI Podcast!  An opportunity to catch up on what's been going on and look forward.

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Shameless Self-Promotion and a Quick Update

Sat, 10 Nov 2007 19:03:00 +0000

Belated greetings!  Any rumors of the demise of the CI podcast are over-stated.  The MBA and the day job are keeping me very busy, and I'm looking forward to a day when I am able to get back to interviewing CI experts.  In the interim I wanted to say hello and bring to your attention a few interviews I have given recently-- it's something to be on the other side of the microphone or paper.

First, let me bring to your attention the Jenerous podcast.  Producer Eric Mattson has put together a great podcast to help innovative marketers share their expertise with other marketing professionals.  The podcast is specifically geared towards technology entrepeneurs.  You can hear the interview here.

CI Podcast friend Alessandro Comai (interviewee for episode 19) co-edits a Spanish-language magazine for CI professionals called Puzzle.  In the latest edition they published a translation of my interview about the relevance of podcasting for CI as a tool for training and sharing CI products.  I've included the interview as published (as well as the text of my original interview in English) here.

I am very eager to hear your suggestions for future episodes of the CI Podcast.  Please send me an e-mail if you have thoughts, suggestions or contributions about the following:

  1. Any real-world war stories about CI collection or presentation.  What worked, what didn't and what did you learn?
  2. Primary and secondary collection methods
  3. Best practices in CI collaboration
  4. What does a quality CI product look like?

Thanks for your continued support and all the best!

SLA: How Tomorrow's Technologies Can Help Us Today

Tue, 11 Sep 2007 02:19:00 +0000

Recently I came across several podcasts from the annual conference of the Special Libraries Association (  I thought these were very useful programs.  I am working with SLA to get the appropriate releases to share all of these programs with the CI Podcast listening audience.  

In this session J.P. Sherman talks about search engine optimization and how this relates to competitiveness and competitive intelligence.  Randy Marcinko discusses the important relationship between content and meta-data.

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CIP 021 Using Web 2.0 in Intelligence

Sun, 26 Aug 2007 19:50:00 +0000

Mike Lyden and Dan Bukowski, recent graduates from the Mercyhurst Institute for Intelligence Studies share their experiences and lessones learned from the Wiki on Global Diseases project conducted in conjuntion with the National Intelligence Council.  Mike Lyden is currently an analyst with McManis & Monsalve Associates (  Dan Bukowski works for Booz Allen Hamilton (  More information about the Mercyhurst Institute for Intelligence Studies can be found at  The Wiki on Global Diseases project can be viewed at

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CIP 020 Roger Phelps on Primary CI and Using LinkedIn

Mon, 09 Jul 2007 03:00:00 +0000

In this episode of the CI Podcast we hear from Roger Phelps, Principal of Phelps Business Solutions LLC. Roger shares some tips on how to use LinkedIn as a primary research tool and some of the basics to quality primary research techniques.

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CIP 019 Mapping & Anticipating the Competitive Landscape

Mon, 18 Jun 2007 03:03:00 +0000

This is an interview with Alessandro Comai, co-author of "Mapping & Anticipating the Competitive Landscape."  Alessandro and co-author Joaquin Tena outline a framework for applying multiple analytical frameworks to gain a very deep understanding of an enterprise environment.

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CIP 018 SCIP 2007

Wed, 16 May 2007 15:17:00 +0000

Interviews and Impressions from SCIP 2007.

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CIP 017 Creating an Engaged CI Customer

Sun, 22 Apr 2007 15:48:00 +0000

In this episode of the CI Podcast August engages in some shameless self-promotion in preparation for SCIP 2007.  The main topic at hand is creating engaged CI customers and developing products that will resonate with those customers.

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Max Nelson's Frost & Sullivan Presentation

Sun, 18 Mar 2007 04:19:00 +0000

Greetings CI Podcast subscribers!  Thanks to the support of Max Nelson and the fine people at Frost & Sullivan I am able to share with you the PDF of Max's presentation referenced in episode 16 of the podcast.

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CIP 016 Max Nelson: Quantitative Analysis, Frost & Sullivan Thoughts, etc.

Sun, 11 Mar 2007 20:21:00 +0000

This week I had the opportunity to interview Max Nelson, Director of Strategy and Competitive Intelligence with General Dynamics.  Max studied analysis at the RAND graduate school.  In this episode he shares his impressions of the Frost & Sullivan conference and gives us an intro into quantitative analytical intelligence.  Your analytical horizons will be expanded!

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CIP 015 Hodgepodge

Sun, 21 Jan 2007 21:27:00 +0000

This is a hodgepodge episode of the CI Podcast. Caling all CI veterans for their war stories!! CI applications for a new on-line media transcription tool. August sees CI everywhere in the MBA program. A podcast recommendation. Fortune says Google doesn't look at the competition, but we know better.

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CIP 014 Alvarez CI in Latin America

Wed, 13 Dec 2006 04:42:00 +0000

This episode is an interview with Adrian Alvarez of Midas Consulting. Adrian is based in Buenos Aires, Argentina. He provides an introduction into conducting and deliverying CI in Latin America. 

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CI Ethics Webinar

Sat, 25 Nov 2006 18:25:00 +0000

I wanted to bring to your attention the SCIP webinar "Competitive Intelligence Ethics" hosted by Richard Horowitz. Mr. Horowitz spoke at my local SCIP chapter recently and I learned a lot about the ethics and law of CI. Click here for info and to register.

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CIP 013 Futurist Eric Garland

Sat, 11 Nov 2006 13:59:00 +0000

A very lively and thought-provoking interview with Eric Garland, Principal of Competitive Futures and both a CI practitioner and futurist. Eric is also the author of the forthcoming "Future, Inc.: How Businesses Can Anticipate And Profit from What's Next" which goes on sale 30 November.

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CIP 012 Gilad and Hartmann

Sat, 07 Oct 2006 17:57:00 +0000

This is a very lively interview with Ben Gilad from the Academy of Competitive Intelligence and David Hartmann from Strategic Surprise. Ben talks about Strategic Early Warning and Blindspots, and David educates us on Proactive Asymetric Strategy. Your assumptions will be challenged!

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Sun, 10 Sep 2006 05:13:00 +0000

A short hodgepodge episode highlighting a recent big business news story with a CI angle and lesson, a new book CI professionals should add to their fall reading list, tracking the Hoovers zeitgeist and an on-line forum for CI professionals.

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Tue, 15 Aug 2006 02:30:00 +0000

In this episode I interview Alex Graham, Executive Director of the Society of Competitive Intelligence Professionals. Alex discusses the results of two recent research surveys conducted by SCIP, the State of the Art: Competitive Intelligence (PDF of executive summary at He also discusses a survey of SCIP members on the question of certification and indications that the CI profession is on an upswing.

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Sat, 08 Jul 2006 18:38:00 +0000

In a somewhat opinionated episode, we look at some recent articles in the general media which discuss CI. Included is a look at two articles which talk about the growth of the CI practice within the legal profession.

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Wed, 07 Jun 2006 16:26:00 +0000

Interview with John McGonagle of The Helicon Group on the uses and misuses of Microsoft Powerpoint. Learn some methods to make the most of what can be a useful if flawed platform for the delivery of CI products.

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Wed, 03 May 2006 20:14:00 +0000

Summary of the SCIP06 keynote by Professor Clayton Christensen and some related thoughts.

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Sun, 16 Apr 2006 20:48:00 +0000

A welcome to new listeners from iTunes and Yahoo, a brief re-introduction to what the podcast is all about and an overview on a methodology to evaluate the reliability and credibility of information sources in a CI practice.

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Sat, 11 Mar 2006 22:26:00 +0000

In this episode we talk about searching for specific URLs and filetypes and consider the potential for a proactive look at the files your competitors are hosting on their web sites.

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Sun, 12 Feb 2006 06:40:00 +0000

In this episode we jump right into the topic of narrowing our Internet searches to specific sources and having some fun with word play.

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Mon, 16 Jan 2006 20:31:00 +0000

In this episode we discuss an article from the 30 November of the Christian Science Monitor regarding intelligence methods employed by the People's Republic of China. This article is the basis to consider differences in perceptions and practices of intelligence and espionage around the world, and considerations of the role of counterintelligence. This episode considers the technical topic of which search engines (yes, plural) to include in a quality Internet search strategy.

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Mon, 02 Jan 2006 17:00:00 +0000

In this episode we look at upcoming CI tradeshows, talk about CI in the news and explore a method for creating quality Internet search strategies.

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Fri, 09 Dec 2005 18:51:00 +0000

This is the premier episode of the Competitive Intelligence Podcast. I'm requesting the feedback of my focus group on content, frequency, length and general quality of the show. Anybody who happens accross this podcast by accident can feel free to include themselves in that focus group. Please direct your feedback to

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