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The Scrappy Software Marketer



Thoughts, expressions and general tidbits of being a scrappy marketer.



Last Build Date: Sun, 19 Nov 2017 17:47:10 +0000

 



Improve Your SEM in Time for the Holidaysthescrappyemailmarketer

Tue, 22 Sep 2009 15:08:40 +0000

Great article over at Search Engine Watch about prepping your SEM strategy for the Holidays. Improve Your SEM in Time for the Holidays – Search Engine Watch (SEW) Advertisements Posted in software marketing(image)


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The 10 Myths of Social Mediathescrappyemailmarketer

Thu, 17 Sep 2009 21:06:30 +0000

I love this. Find someone that is hellbent on social media and make them read this. Entrepreneur.com Daily Dose Shared via AddThisPosted in software marketing(image)


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10 essential Twitter apps for marketersthescrappyemailmarketer

Thu, 17 Sep 2009 15:02:58 +0000

I have tried 9 out of the 10. How about you? 10 essential Twitter apps for marketers – iMediaConnection.com Shared via AddThisPosted in software marketing(image)


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Doing a intro video rightthescrappyemailmarketer

Wed, 16 Sep 2009 03:09:28 +0000

If you are going to do a video to promote your eBook, it might be a good idea to not have the camera man move the camera when recording…otherwise rerecord the video. The Edge of Success – Download Now! Shared via AddThisPosted in software marketing(image)


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Google Fast Flip is Geared to Generate More Ad Dollarsthescrappyemailmarketer

Tue, 15 Sep 2009 19:58:30 +0000

Yet another thing from Google that looks pretty darn awesome. Check it out. Google Fast Flip is Geared to Generate More Ad Dollars Shared via AddThisPosted in software marketing(image)


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Help Me Interview Gary Vaynerchuk (@garyvee) on Twitter about his new book, Crush It! #crushitbook | Sazbeanthescrappyemailmarketer

Mon, 14 Sep 2009 20:03:54 +0000

Looks like this new book called Crush It will be added to my winter list of reading. Interesting post. Help Me Interview Gary Vaynerchuk (@garyvee) on Twitter about his new book, Crush It! #crushitbook | Sazbean Shared via AddThisPosted in software marketing(image)


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A Social Media Strategy Checklist – ClickZthescrappyemailmarketer

Mon, 14 Sep 2009 14:09:54 +0000

Its great to see that we have yet another social media strategy checklist to reference. However, here is my question…with so many people coming out with these sorts of things as well as people claiming to be industry experts in social media, I wonder if the folks doing all of the talking could execute a […](image)


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Tactics for reviving dead email subscribersthescrappyemailmarketer

Mon, 14 Sep 2009 13:59:06 +0000

Chris Marriott over at iMedia talks about reactivation campaigns strategies and while basic in nature he does have some good point. One of the things he fails to mention is that reactivation is tough and requires a tremendous amount of patience and testing in order to get it right. I have often found that articles […](image)


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Social Media is About People, Not Logos | Social Media Marketing | Social Media Consulting – Convince & Convertthescrappyemailmarketer

Thu, 10 Sep 2009 20:45:24 +0000

Jay Baer is brilliant in this post. Humanizing the company should be a top priority for small and medium size business people. To me, if I know the personality of the company and the folks that work there, I would be more inclined to spend my money or invest my time with them. Great post […](image)


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New worm attacks unpatched WordPress blogsthescrappyemailmarketer

Tue, 08 Sep 2009 14:31:08 +0000

Get your self hosted blogs patched today folks. New worm attacks unpatched WordPress blogs – FierceCIO:TechWatch Shared via AddThisPosted in software marketing(image)


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Browser Speed Tests: Chrome 4.0 and Opera 10 Take On All Challengers – Browsers – Lifehackerthescrappyemailmarketer

Mon, 07 Sep 2009 04:52:17 +0000

I love Firefox because of all of the add-ons. In fact, I am an add-on addict and my work browser is so customized even my CTO is impressed with all my stuff on it. If I want speed however, I turn to Chrome and although a memory pig, it cranks. If I want my full […](image)


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Top 10 Apps for Scheduling a Meeting Online – ReadWriteEnterprisethescrappyemailmarketer

Mon, 07 Sep 2009 04:46:57 +0000

I am not a big fan of long meetings. In fact, when I schedule meetings I try to only make them 30 minutes which angers some people, but I start on time and come prepared with an agenda and rapid fire through the agenda. I think the business world would be better off if we […](image)


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A Lego House.thescrappyemailmarketer

Sun, 06 Sep 2009 21:48:14 +0000

Here is a cool post on a Lego House being built. I wonder how well it is insulated? Enjoy. lego house | blankanvas Shared via AddThisPosted in software marketing(image)


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MarketingProfs Articles : Find Out What It Means to Methescrappyemailmarketer

Fri, 04 Sep 2009 17:31:27 +0000

Looks like a post that I did over at Deliverability.com made an impression on the folks at marketingprofs. Very cool. MarketingProfs Articles : Find Out What It Means to Me Shared via AddThisPosted in software marketing(image)


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As Twitter Continues To Grow, Popular Users Widen The Gapthescrappyemailmarketer

Thu, 03 Sep 2009 16:08:33 +0000

Interesting Post over TechCrunch. I remember signing up on Twitter when it first came out under another account name. I thought it had promise, but was lame that no one was on there. As Twitter Continues To Grow, Popular Users Widen The Gap Shared via AddThisPosted in software marketing(image)


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Facebook Page to Twitter | Are We Connected.comthescrappyemailmarketer

Thu, 03 Sep 2009 16:06:15 +0000

I tried the FB to Twitter thing and am trying to separate my personal stuff on FB with my Twitter account where I normally talk about industry/business related stuff with and occasional personal push. Thoughts? Facebook Page to Twitter | Are We Connected.com Shared via AddThisPosted in software marketing(image)


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5 Blogs Before Lunch: A Dress Code at Starbucks?thescrappyemailmarketer

Wed, 02 Sep 2009 18:29:00 +0000

This post over at five blogs before lunch is funny and it got me to thinking to remind myself to not stay at The Waldorf-Astoria in New York City since I have to dress in smart casual to get a cup of coffee. I like nice places to stay, but I also like wearing shorts […](image)


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Should You Use URL Shorteners?thescrappyemailmarketer

Wed, 02 Sep 2009 18:11:20 +0000

A post over at the Search Engine Optimization Journal talks about discontinuing the use of URL shorteners. I use them pretty exclusively on Twitter, but its making me think again. Should You Use URL Shorteners? Shared via AddThisPosted in software marketing(image)


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eBay Sells Skype: Undoing a Mistake, or Making Another?thescrappyemailmarketer

Wed, 02 Sep 2009 15:25:32 +0000

I love Skype. In fact, I love it so much, that I am planning on using them as my full time phone and leverage my cell for other calls. eBay Sells Skype: Undoing a Mistake, or Making Another? | Blogs | ITBusinessEdge.com Shared via AddThisPosted in software marketing(image)


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20 Things You Don’t Know About Googlethescrappyemailmarketer

Wed, 02 Sep 2009 14:21:58 +0000

I knew like 8 or so..which makes me about average. How about you? 20 Things You Don’t Know About Google | Search Engine People | Toronto Shared via AddThisPosted in software marketing(image)


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The Obama Marketing Lesson: Branding Strategy Insiderthescrappyemailmarketer

Tue, 01 Sep 2009 14:52:06 +0000

I have said it for years..simplicity works. People try to complicate things all of the time and in today’s low tolerance and short attention spans, simplicity works. The Obama Marketing Lesson: Branding Strategy Insider Shared via AddThisPosted in software marketing(image)


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The iPhone Ad you wil never seethescrappyemailmarketer

Tue, 01 Sep 2009 14:50:15 +0000

Great post over at Leo Burnett – Cultural Fuel. This is truly an iPhone ad you will never see. Who wants to bet that it will be shown to the folks over at AT&T The other iPhone ad | Leo Burnett – Cultural Fuel Shared via AddThisPosted in software marketing(image)


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58 ways to build a better blogthescrappyemailmarketer

Tue, 01 Sep 2009 02:05:51 +0000

Some great tips in this post to really make your blog stand out. 58 ways to build a better blog Shared via AddThisPosted in software marketing(image)


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The Top 50 Social Media Blogs Of The Yearthescrappyemailmarketer

Tue, 01 Sep 2009 02:02:35 +0000

Want a great list to sink your teeth into. Here is a pretty comprehensive list of the the Top 50 Social Media Blogs. I think I only noticed 1 or 2 that I don’t already subscribe too. The Top 50 Social Media Blogs Of The Year Shared via AddThisPosted in software marketing(image)


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New Comm Biz: That’s a Stupid Idea.thescrappyemailmarketer

Mon, 31 Aug 2009 21:06:10 +0000

Tac is right on with this post. I need to get way better at what he talks about, but I do it often. Great post Tac. New Comm Biz » That’s a Stupid Idea. Shared via AddThisPosted in software marketing(image)


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An iPhone App for obsessivesthescrappyemailmarketer

Mon, 31 Aug 2009 18:29:26 +0000

Like me, I am sure you have seen the iPhone app commercials and love them. Here is a post from brand dna with a video spoof on apps for obsessive boyfriends. Totally funny in a spooky sort of way. brand dna: An iPhone App for obsessives Shared via AddThisPosted in software marketing(image)


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The race is on. | make the logo biggerthescrappyemailmarketer

Mon, 31 Aug 2009 16:12:06 +0000

This is hilarious. The video is so cheesy that I actually felt sorry for the person who was contracted to make it. Let me know what you think. The race is on. | make the logo bigger Shared via AddThisPosted in software marketing(image)


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All a Twitter is Twitter for Smart Cookies | Chris Abrahamthescrappyemailmarketer

Mon, 31 Aug 2009 15:22:53 +0000

Looks like I will be adding this book to my reading list. All a Twitter is Twitter for Smart Cookies | Chris Abraham Shared via AddThisPosted in software marketing(image)


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CrapHammer: What Spammers Know That We Don’tthescrappyemailmarketer

Mon, 31 Aug 2009 14:05:48 +0000

No doubt that a post like this gets me thinking about Twitter and its intrinsic value these days. It almost seems that people are just lurking and waiting in the bushes to pounce on you with the hopes of either trying to sell you something, but inevitably just end up annoying you. Lets call it […](image)


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In Defense of Social Mediathescrappyemailmarketer

Mon, 31 Aug 2009 14:03:02 +0000

Excellent post on social media by Shannon Paul. In Defense of Social Media « Shannon Paul’s Very Official Blog Shared via AddThisPosted in software marketing(image)


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