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Aviran's Place

The Technology Hangout

Published: Wed, 18 Jan 2017 17:30:42 +0000


Investing in Engineering Culture Attracts Engineers

Wed, 18 Jan 2017 17:30:42 +0000

I have been a software engineer for most of my life but until I joined Wix I had not worked in a place that put engineering as a core value. In Wix I had the opportunity to change that and one of my main goals was to create a great engineering team and a company [...]

Sustainable Software Deliverability with Timelines

Mon, 26 Sep 2016 12:45:40 +0000

In my previous post “Kill the Deadlines” I rant about how (fake) deadlines are demotivating, reduce quality and burn development teams. But if you think about why people use deadlines, is to deliver a software project in a timely manner. While I’m not a proponent of using fake deadlines as a way to push developers, [...]

Scaling Engineering by Hacking Conway’s Law

Sat, 18 Jun 2016 18:27:45 +0000

So has a very unique company structure. While we are over 1200 people strong, we keep behaving like 400 people company. One of our goals is to have and keep the startup feeling and velocity. In order to do that Wix has evolved the company structure form functional teams, to Gangs and Guilds and [...]

Why Should You Do Microservices (or maybe you shouldn’t)

Wed, 13 Apr 2016 18:28:48 +0000

Microservices architecture is really hyped these days (I should know, I have been talking about it in many conferences), however not many have been written about the actual reason for doing microservies in the first place. In the stories I tell in my public talks I try to explain that microserves architecture comes to [...]

Best practices for scaling with microservices and DevOps

Thu, 28 Jan 2016 05:31:13 +0000 is a highly successful cloud-based web development platform that has scaled rapidly. We now support around 80 million website builders in more than 190 countries. This translates into approximately 2 petabytes of user media files and adds about 1.5 terabytes per day. So how did we get there? The 400-strong Wix engineering team used [...]

Safe Database Migration Pattern Without Downtime

Tue, 15 Dec 2015 15:55:25 +0000

I’ve been doing a continuous delivery talk for a while now and during my talk I describe a pattern of how to safely migrating one database to another database without downtime. Since many people contacted me and asked for more details about it, I will describe it here in more details as promised. You can use [...]

Why I don’t like to hire team leads

Thu, 10 Sep 2015 01:05:52 +0000

Every company has its own culture that it wants to preserve. As a company grows it becomes harder to preserve its culture as you as a manager need (and should) give up control to team leads and to people you manage. Good company has a set of values, best practices and culture. When you hire a [...]

Games of Gangs

Sat, 15 Aug 2015 02:53:15 +0000

Working in a product company you are always in conflict between the product short term, long term goals and tasks that engineering want and need to do, but have nothing to do with the product itself, for instance improving the testing framework, building plugins for the IDE that will improve their day to day or [...]

MySQL Is a Great NoSQL

Wed, 12 Aug 2015 17:48:07 +0000

NoSQL is a set of database technologies built to handle massive amounts of data or specific data structures foreign to relational databases. However, the choice to use a NoSQL database is often based on hype, or a wrong assumption that relational databases cannot perform as well as a NoSQL database. Operational cost is often overlooked [...]

Building a Guild

Tue, 11 Aug 2015 02:39:28 +0000

A lot of people heard about Spotify company structure of Guilds and tribes. We at have a similar structure that has evolved over time and influenced by their ideas, however we have our own interpretation of the structure and the role of the Guild. In this article I will try to walk down memory [...]

Building a Scalable and Resilient Architecture

Sat, 18 Jul 2015 17:53:32 +0000

This article is a summery of my DevoxxUK talk about microservices: Like many startups before us, started as a monolith application, which was the best architectural solution when we had no scalability and availability concerns. But as time went by and our small startup grew and gained success, it was time to change the architecture [...] Surpasses 50 Million Users Worldwide!

Tue, 24 Jun 2014 13:56:05 +0000 Ltd. (Nasdaq:WIX), a leading global web development platform, announced today that its worldwide user base had surpassed 50 million registered users. The milestone followed a record first quarter of 2014, a factor largely driven by the company’s continued focus on product development, which resulted in the release of over 150 new features, advanced design [...]

When Bad Product Makes Good Business

Fri, 06 Jun 2014 17:54:38 +0000

Being the head of a large engineering group I get to interview a lot of people. As part of the interview I ask people about their current or previous jobs and some of the stories I hear horror stories about these work places and how making a bad product is actually good business for them. [...]

MASSIVE DDOS Attack Hit Leading Companies

Tue, 04 Mar 2014 12:43:47 +0000

Since last week a massive Denial of service attack (DDOS) hit major internet services in an attempt to bring the service down. Companies like Wix, StatCounter, Namecheap, Meetup and where the target of an unprecedented large scale and sophisticated DDOS attack. In an email sent to Wix customers Avishay Abrahami, Wix CEO, explains about the attack: “…Since [...]

Speaking @QCon London 2014 (Get A Coupon)

Mon, 27 Jan 2014 11:37:37 +0000

Today I have a special treat for all the readers. I will be speaking at QCon London 2014 about Wix’s architecture at scale, which I highly recommend (-: Here is the talk abstract: “When over 40M users host their website on Wix we need to handle both large scale traffic, lots of data and also to be [...]