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Legal Practice Pro - Marketing, Managing and Growing Your Law Firm



Why listen to a marketing "guru" who's never practiced law? Jay S. Fleischman, New York bankruptcy and consumer protection lawyer, practices what he preaches. Plus, he's his own guinea pig so you get advice that produces results.



Last Build Date: Mon, 23 Jan 2012 14:41:53 +0000

 



Does Your Press Release Do Your Law Firm More Harm Than Good?

Mon, 23 Jan 2012 14:41:15 +0000

Press releases can be useful for lawyers, even in this digital day and age.  It’s a good way to get out the word about some newsworthy event like a major victory or new initiative, though cultivating relationships with the press before you have a potential story is far more likely to bear fruit.  Still, sometimes [...] Related posts:
  1. 5 Tips For A Better Press Release
  2. Press Releases For Consumer Bankruptcy Lawyers? Of Course!
  3. Marketing Your Law Firm – A Signed Retainer Doesn’t Equal Success



Do Your Emails Make Your Look Like One Of Those %*&^%&^$ Lawyers?

Tue, 17 Jan 2012 18:44:06 +0000

You’re busy.  I get it.  And your email provider allows you to have one of those autoresponders.  I get that, too. There’s nothing wrong with an autoresponder to let people know you may not get back to them for a few hours, or that you check your email on a specific schedule. It sets expectations. [...] Related posts:
  1. Sending The Same Emails Over And Over? Use These Tools!
  2. How Can Bankruptcy Lawyers Make It Easier?
  3. Make 2010 The Year You Become Untethered!



A Sure-Fire, 100% Premonition For Legal Marketing In 2012

Tue, 27 Dec 2011 14:00:41 +0000

As December winds to a close, we’re bombarded with predictions for the upcoming year.  Everyone wants to sound off about what’s going to happen next year.  Blogging will be hot, Twitter will be super-hot, Google+ will be on fire, Foursquare will explode, and somehow Yellow Pages advertising will make a comeback. The reality is that [...] Related posts:
  1. Legal Marketing Resolutions?
  2. Legal Marketing For Turkeys
  3. Legal Marketing Tip: Improve Your Client’s Experience



Why You Should Stop Being An SEO Chaser

Thu, 22 Dec 2011 15:00:36 +0000

Blogging is a big deal for people looking to differentiate themselves in the marketplace, build credibility and authority, and get seen on the search engines.  All too often, however, we see lawyers who focus on the SEO benefits of blogging to the exclusion of all else. These are the dreaded “SEO Chasers.” Maybe they’re writing [...] Related posts:
  1. WordPress SEO — Do I need it?
  2. Duplicate Content Hurts Your SEO Efforts
  3. Google engineer : Niche blogs way to go for SEO



The Ghost In The Lawyer’s Blogging Machine

Wed, 21 Dec 2011 14:30:34 +0000

There’s a trend of legal blogs going up with nothing but ghostwritten articles. Is this a shortcut to the top of the search engines or a valuable means of getting information to your prospective clients? Part of what I do each morning is flip open my Google Reader and check out the other legal blogs [...] Related posts:
  1. Resources For Blogging Bankruptcy Lawyers
  2. Lawyers and blogging go together
  3. Lawyers and Blogging?



The Dark Knight Rises [Cool Movie Trailer]

Tue, 20 Dec 2011 18:42:22 +0000

Christian Bale is awesome as the Dark Knight. Though I still think any of the X-Men could kick his ass. Related posts: WOW!!! This is so cool. Palm 700w? Guest Posting – The Dark Side Related posts:
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It’s The Practice Of Law For A Reason

Mon, 19 Dec 2011 19:46:06 +0000

16 years ago today I opened my practice.  I knew nothing – none of the field in which I currently practice, nothing of running a viable business, and zero about the definition of success.  All I had on my side was youthful optimism. December 19, 1995.  I was 25 years old and had been admitted [...] Related posts:
  1. Best Formula for Long-Term Financial Success and Happiness at the Practice of Law
  2. Remodeling The Bankruptcy Law Practice
  3. Staffing A Bankruptcy Law Practice $1 At A Time



The Democratization Of Publishing And What It Means For Lawyers

Wed, 14 Dec 2011 05:52:29 +0000

When I was in high school I wrote short fiction and dreamed of the day I’d be a published author like Heinlein, Ellison or Sturgeon. No matter how hard I tried, I couldn’t get anyone in the industry to give it a second look. Good thing, too – it was atrocious. If I were doing [...] Related posts:
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  2. Calculate The Means Test On The Fly From Your iPhone
  3. Lawyers Who Blog (And Those Who Want To) Should Buy ProBlogger