Subscribe: Comments on: Tide Loads of Hope: P&G Digital Hack Night Executive Summary
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Preview: Comments on: Tide Loads of Hope: P&G Digital Hack Night Executive Summary

Comments on: Tide Loads of Hope: P&G Digital Hack Night Executive Summary

Last Build Date: Wed, 14 Mar 2012 21:31:16 +0000


By: What If Your CEO Is Right To Be Afraid Of Social Media? (Part Two) « i C P G

Mon, 17 Aug 2009 23:52:42 +0000

[...] think companies like P&G are doing a good job of immersing their execs in digital culture and testing the [...]

By: tjcnyc

Wed, 18 Mar 2009 19:41:35 +0000

Glad you found the re-cap useful, David. I just got my green T shirt delivered today, and it's sitting here on my desk. It's not the garden variety crappy corporate t-shirt I was expecting. The fabric is surprisingly good and soft and the logo on it is a bit distressed and aged in a neat way. I'm not shilling for P&G here: if it was lousy I'd be the first one to say so.

By: David Y.

Wed, 18 Mar 2009 18:32:26 +0000

Awesome re-cap. Thanks a zill for this. Even after the "Twitter-thon" I went to Tide's site, and I almost bought a shirt. If they'd been a bit cooler I might have. Ah, I still might. ... in all, it seems like this was a very public P&G classroom session, with some disappointing results for charity. The clean clothes for charity I get. The "Tide Feeding America" part seems like an odd coupling to me. Anyway, thanks again for the best summary I've found. Cheers!

By: tjcnyc

Thu, 12 Mar 2009 17:26:37 +0000

Thanks, Matt. What you point out is a big difference between broadcast and social: in social, we know people and can participate. I partly bought the shirts to support a P&G acquaintance of mine on Twitter -- I like what he has to say and I wanted his team to win.

By: Matt M.

Thu, 12 Mar 2009 17:15:37 +0000

One thing I learned: I've seen the "Loads of Hope" TV spot more than a couple of hand-fulls of times but never bothered. Seeing the links coming in from sources I trust on a channel that has immediate relevancy to me actually got me off of my ass to actually buy a shirt. Relevant, recommended, actionable, everyone-is-doing-it and probably cost less than that TV spot.