Subscribe: Comments on: 5 Lessons From The Verizon Viral
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anon  break apparently  break  colgate wisp  colgate  moxie  tom love  verizon viral  verizon  video looked  video  viral video  viral  wisp 
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Preview: Comments on: 5 Lessons From The Verizon Viral

Comments on: 5 Lessons From The Verizon Viral

Last Build Date: Wed, 14 Mar 2012 21:31:16 +0000


By: Colgate Wisp: CPG Viral Video Done Right « i C P G

Tue, 28 Jul 2009 19:15:57 +0000

[...] They’re approving videos for YouTube that are every bit as moronic and weird as “Keyboard Cat“, yet do a brilliant job of highlighting the features of their new product, Colgate Wisp. This is the best viral video I’ve seen since the Verizon Viral Video. [...]

By: Anna

Wed, 14 Jan 2009 18:54:01 +0000

Hey Tom - I love this video...I just looked it up again on Break and apparently there's another one now, it's all over the site -

By: The F in FPG Stands For Freedom « i C P G

Tue, 05 Aug 2008 04:17:26 +0000

[...] also speaks to the idea of TV as a “Socialization Medium“.  It’s far easier to leverage ideas when they’re already shared in the public [...]

By: tjcnyc

Thu, 31 Jul 2008 17:22:23 +0000

Thanks, anon. If you know anybody from Moxie, please ask them to comment here. This is nice work, and some inside stories from the shoot or learnings about its effectiveness would be interesting to hear.

By: anon

Thu, 31 Jul 2008 15:16:43 +0000

the agency that created the verizon viral spot is moxie interactive in atlanta...