The Blurring of Media, Marketing & Technology - by Jason Heller

Last Build Date: Mon, 10 Apr 2017 05:09:57 +0000


On a Mission For The Marketer of The Futurejhelleragiliti_framework

Mon, 21 Jul 2014 22:32:22 +0000

I’m honored to have been featured on the Chief Marketing Technologist blog in a Q&A with Scott Brinker. This is definitely one of the best marketing technology resources on the web, and I highly recommend subscribing to the blog if you’re not already an avid reader. The Q&A was focused around our digital transformation work — getting beyond the buzzword.  […](image)

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Top 5 Attributes of Successful Partnershipsjhellerpartners

Wed, 02 Feb 2011 15:41:37 +0000

I’ve been thinking a lot about “partnerships” lately. We tend to throw that word around freely, and I’d posit that it has even become a buzz word among agencies and clients. But partnership IS a powerful concept and in today’s business climate of fragmentation and complexity, partnerships are a key component to success for any […](image)

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The Secret of Success is Not a Secretjhellerimages

Sun, 30 Jan 2011 13:48:34 +0000

If you asked a number of successful entrepreneurs and senior executives the secret to their success, you’d hear some common themes to their answers. It’s amazing how much common sense, persistence, and passion contribute to success (both for a business or an individual). But when you add unique ideas, and an understanding of the dynamics […](image)

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Top 10 Agency Organizational Challengesjhellerpsychotherapy-couch-300x251

Mon, 24 Jan 2011 17:45:20 +0000

The main objective of the Client / Agency Therapy series is to help address some of the fundamental causes behind the changing client-agency relationship, and to offer some insight and guidance that can facilitate more productive relationships. Even at digital agencies, most brand / agency relationships are being challenged by factors both internally within the […](image)

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Mobile Self Checkout Coming to a Store Near Youjhellercheckout

Tue, 30 Nov 2010 17:30:40 +0000

As we get close to the end of another year, walk with me into the not-too-distant future for a moment… It’s taken some time, but mobile barcode scanning and comparison shopping is a common activity among consumers. Barcode scanners are a standard feature of most retail apps, providing access to in depth product information, reviews […](image)

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Client/Agency Therapyjhellerpsychotherapy-couch-300x251

Fri, 12 Nov 2010 13:35:52 +0000

Today I’m going to kick off a multi-part series that addresses some of the challenges facing the changing client/agency relationship, along with some solutions that clients and agencies can work together to implement. Let’s just call it – Client/Agency Therapy. Since this is the introductory Client-Agency Therapy post, i wanted to set the stage with […](image)

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Rich and Social: No Not Paris HiltonjhellerPicture1

Mon, 25 Oct 2010 13:32:33 +0000

Amid the constant barrage of last week’s industry news, there were two particular announcements that stood out from the rest. Both were creative related (albeit one is actually more of a social graph story). For the first time in a while, I was excited about some new creative potential, something that the industry needs really […](image)

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Dear Marketers, You Have an Attribution ProblemjhellerPicture1

Tue, 19 Oct 2010 17:07:42 +0000

Hey direct marketers – guess what – you have an attribution problem. You may not realize it yet, but if you are running campaigns in multiple digital marketing channels like search, display, affiliate marketing, and comparison shopping engines, you are double  counting some conversions (sometimes triple counting), over crediting certain channels and under crediting others. […](image)

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When Numbers Lie – The Convenience of Market Researchjhellertwitterfacebookclicks

Thu, 14 Oct 2010 15:21:02 +0000

When Fast Company, a publication that I have read and respected for years, published a story based on faulty data, I had to call them out. The story is titled Twitter Crushing Facebook’s Click Through Rate, and is based on research from Social Twist. I think I threw up in my mouth a little when […](image)

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Nielsen Campaign Ratings – Revisiting the GRPjhellerPicture1

Wed, 13 Oct 2010 14:03:59 +0000

I posted a short piece on the latest Nielsen product in the Laredo Group newsletter in response to many agencies wondering what Nielsen’s new Campaign Ratings system means for them. here’s the answer… Mention online GRP’s to a group of marketers or agencies and you’ll get reaction ranging from relief to rage. The notion of […](image)

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