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Last Build Date: Fri, 16 Feb 2018 23:08:02 +0000


browned ground

Tue, 17 Oct 2017 03:24:40 +0000

There are lots of big problems in the world. Most of them are caused by or have been exacerbated by social media. This is the one I’ll make my moral stand on. As you scroll through any feed, you often

Twitter chats

Fri, 28 Aug 2015 02:32:07 +0000

There’s the infamous Saturday Night Live sketch with William Shatner appearing at a Trekkie convention and imploring them to “Get a Life!”. I now feel the same way every time I poke my head into a Twitter chat. Several years

social is a marketing tool, not a strategy

Tue, 01 Jul 2014 23:00:48 +0000

I often make the analogy that social media marketing is like building your house on land that you don’t own. To be certain, social media marketing is an essential element in today’s marketing plans, but to put all the marketing

airquote marketing

Fri, 13 Jun 2014 16:24:02 +0000

Dear small business whose ad is featured in this photo… Firstly, you’re not “using” the right term for people to “like” your page on “Facebook”. I further “suggest” that you actually take a step back with your social marketing “strategy”

are you a spammer?

Fri, 25 Apr 2014 16:40:52 +0000

People tend to think of spammers as shady dudes sending emails about questionable manhood pills and Nigerian fortunes, but there are lots of ‘legitimate’ business owners who are email spammers. It’s because of one of the primary marketing sins of