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Last Build Date: Fri, 17 Nov 2017 20:43:05 +0000

 



2017 PR People Award Finalists Announced by PR News

Fri, 17 Nov 2017 16:58:43 +0000

At the PR People Awards luncheon, which will be held Dec. 5 at the historic National Press Club in Washington, D.C., PR News will announce the winners of categories such as Crisis Manager of the Year, Digital Leader of the Year, Marketer of the Year, PR Intern of the Year and Media Relations Professional of the Year, among others. And as we celebrate these champions, we'll also raise a glass for the future and shine a spotlight on the 2017 Rising PR Stars.

The post 2017 PR People Award Finalists Announced by PR News appeared first on PR News.




3 PR Lessons From the ‘Summer of Hell’ at Penn Station

Thu, 16 Nov 2017 22:02:48 +0000

The infrastructure renewal plan for New York's Penn Station could’ve been a PR nightmare for Amtrak, which owns the station. But after the work was completed and service resumed as usual in early September, commuters seemed to come through the other side unscathed. Amtrak's communications team can claim some of the credit for that success.

The post 3 PR Lessons From the ‘Summer of Hell’ at Penn Station appeared first on PR News.




Week 5 of #MeToo: It’s Al Franken’s Turn to Apologize

Thu, 16 Nov 2017 20:46:16 +0000

Let's start with this morning's initial apology from a powerful man accused of sexual assault: "I certainly don’t remember the rehearsal for the skit in the same way, but I send my sincerest apologies to Leeann. As to the photo, it was clearly intended to be funny but wasn't. I shouldn't have done it."

The post Week 5 of #MeToo: It’s Al Franken’s Turn to Apologize appeared first on PR News.




Two Tips That Can Make You a Better Digital Storyteller

Thu, 16 Nov 2017 16:14:40 +0000

All politics is local. Our author argues all digital storytelling is, too, with local translating to familiarity. He also urges communicators to spend more time shaping story ideas instead of expending a lot of effort on deciding what digital medium will best convey their stories.

The post Two Tips That Can Make You a Better Digital Storyteller appeared first on PR News.




Will NBC’s Statement on Costas Inform Fox News’ Treatment of Shepard Smith?

Wed, 15 Nov 2017 20:39:31 +0000

What should brands do when an employee says something controversial and headlines result? Is the consequence immediate suspension? Should there be a warning first? What about issuing a public warning that not only puts the employee on notice but serves to inform all other staff? The examples of Shepard Smith and Bob Costas bring these questions to light.

The post Will NBC’s Statement on Costas Inform Fox News’ Treatment of Shepard Smith? appeared first on PR News.




Cards Against Humanity Divides and Conquers With ‘America-Saving’ Black Friday Stunt

Wed, 15 Nov 2017 17:07:38 +0000

This year, Cards Against Humanity's annual Black Friday stunt takes a political direction. It bought a plot of land on the U.S./Mexico border that would obstruct the building of a border wall, and is sending its customers "an illustrated map of the land, a certificate of our promise to fight the wall, some new cards, and a few other surprises."

The post Cards Against Humanity Divides and Conquers With ‘America-Saving’ Black Friday Stunt appeared first on PR News.




7 Tips for an Effective Thought Leadership Program

Tue, 14 Nov 2017 20:03:01 +0000

Launching a thought leadership program at your company is relatively easy. Getting an organization's thought leaders to participate in the program and give you what you want? That can be painful on many levels. Here are some tips that have worked well and will for you, too.

The post 7 Tips for an Effective Thought Leadership Program appeared first on PR News.




The Most Overlooked Aspect of Your Videos (and 5 Ways to Improve It)

Tue, 14 Nov 2017 16:25:25 +0000

Audio can be a thankless craft. When it's done well, people don't notice it. But placing emphasis on sound is a crucial part of telling engaging stories. Here are an Emmy-award-winning video producer's five tips for stepping up your audio game and bringing your videos to life.

The post The Most Overlooked Aspect of Your Videos (and 5 Ways to Improve It) appeared first on PR News.




Secrets to Building Relationships With Hard-to-Reach Journalists

Tue, 14 Nov 2017 00:00:00 +0000

Every communicator know the holy grail of media pitching is establishing a relationship with a journalist. But how is that done in the digital age? Michael Smart offers two examples of how his clients made a personal connection with a reporter that resulted in coverage for the client's brand.

The post Secrets to Building Relationships With Hard-to-Reach Journalists appeared first on PR News.




The Week in PR

Tue, 14 Nov 2017 00:00:00 +0000

A weekly roundup of trends, news and personnel moves in communications and marketing. This week's stories include the downfall of Louis C.K., the hubbub over Judge Roy Moore and brands pulling advertising off the Hannity show on Fox News Channel and another scare for Chiptole.

The post The Week in PR appeared first on PR News.