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Last Build Date: Thu, 18 Jan 2018 13:43:29 +0000

 



4 (More) Tips to Help You Ace Your PR Writing Test

Thu, 18 Jan 2018 13:38:14 +0000

If you're in the market for a new job in communications, assume that anybody you might be meeting for an interview once made the mistake of hiring somebody without having given that person a writing test (it's a mistake you make just once). Expect to be asked to take a writing test, and take these four tips to heart.

The post 4 (More) Tips to Help You Ace Your PR Writing Test appeared first on PR News.




Ann Curry Finally Gets the Last Word—and the Word is ‘Culture’

Wed, 17 Jan 2018 18:37:30 +0000

It seemed that the Matt Lauer scandal was behind us now that the former star was gone and his replacement, Hoda Kotb, was installed in his anchor chair. In addition, Katie Couric said the ousted Lauer was "not the Matt we knew." But this morning former Today Show anchor Ann Curry said the Lauer incident was not a surprise to her and that there was a culture of verbal abuse at NBC. Has the network really moved on from this scandal?

The post Ann Curry Finally Gets the Last Word—and the Word is ‘Culture’ appeared first on PR News.




4 Ways CVS Hit the (Beauty) Mark With Photo Manipulation Ban

Tue, 16 Jan 2018 22:24:14 +0000

In an effort to combat harmful advertising in the beauty industry, CVS has made a commitment to keep it real. The retail chain has unveiled its Beauty Mark campaign, promising that it will no longer "digitally alter or change a person’s shape, size, proportion, skin or eye color or enhance or alter lines, wrinkles or other individual characteristics" in the imagery it creates for its stores and marketing.

The post 4 Ways CVS Hit the (Beauty) Mark With Photo Manipulation Ban appeared first on PR News.




4 Event PR Takeaways From CES 2018

Tue, 16 Jan 2018 16:38:22 +0000

The Consumer Electronics Show is already a loaded PR coin. On one side there’s the opportunity to amplify messaging to hundreds of thousands of attendees and an exponential audience tuning in to media coverage. On the other is the challenge of rising above the throng, which this year includes a 146-inch TV and laundry-folding bots. Stir in some torrential rainstorms, power outages and grumpy attendees, and we’ve got a good list of challenges and takeaways from this year’s spectacle.

The post 4 Event PR Takeaways From CES 2018 appeared first on PR News.




PRNews/LexisNexis Survey: Few Brands Have Formal Structures for Social Listening

Tue, 16 Jan 2018 00:00:00 +0000

Is anyone listening? When it comes to social listening, the answer is yes. The trouble is that nearly 40% of brands lack a formal plan for social listening, according to new survey from PRNews and LexisNexis. Even more concerning is that these brands have failed to implement procedures for what happens when social listening picks up a potential issue.

The post PRNews/LexisNexis Survey: Few Brands Have Formal Structures for Social Listening appeared first on PR News.




Early Adopters Are Bullish on Artificial Intelligence’s Transformative Powers

Tue, 16 Jan 2018 00:00:00 +0000

There are few topics in PR and communications that have generated more buzz than AI; of course, there's been plenty of hype and false claims, too. Deloitte decided to try to separate the steak from the sizzle by talking to several hundred business executives who've already adopted AI and cognitive technologies.

The post Early Adopters Are Bullish on Artificial Intelligence’s Transformative Powers appeared first on PR News.




Obituaries, Trump and Game of Thrones Dominated Wikipedia Searches in 2017

Tue, 16 Jan 2018 00:00:00 +0000

What did English-language users of Wikipedia search for in 2017? Were they seeking to escape reality with lots of searches for films and television? Or perhaps there was another explanation? Certainly this list of popular searches is open for interpretation, but winter is coming.

The post Obituaries, Trump and Game of Thrones Dominated Wikipedia Searches in 2017 appeared first on PR News.




Consumer Engagement with B2B Brands in ’17 Down Slightly vs ’16, IMG Models Tops List

Tue, 16 Jan 2018 00:00:00 +0000

In our review last week of most-engaged B2C brands for 2017 ( PRN , January 9, 2017), we saw a tremendous surge of consumer engagement, or actions, with video. This week, we'll see that consumer engagement with social posts from B2B brands were somewhat similar.

The post Consumer Engagement with B2B Brands in ’17 Down Slightly vs ’16, IMG Models Tops List appeared first on PR News.




The Week in PR

Tue, 16 Jan 2018 00:00:00 +0000

Our weekly roundup of news, trends and personnel moves in the world of communications, marketing and PR. This week we have stories about President Trump's awards for the awful media, and journalism's response, France's attempt to legislate away fake news, Facebook's algorithm changes and Univision's Jennifer Ball has a new job.

The post The Week in PR appeared first on PR News.




A Look at PR Metrics That’ll Fade in ’18, and Which Will Dominate

Tue, 16 Jan 2018 00:00:00 +0000

Katie Paine takes a look at what's ahead in 2018 and sees a sobering return to reality, with more realistic measurement leading the charge. She also sees more bots in our future as well as fewer choices for those companies seeking help with measurement.

The post A Look at PR Metrics That’ll Fade in ’18, and Which Will Dominate appeared first on PR News.