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Frederik Hermann



Frederik is a marketing executive passionate about wearable technology and IoT and a focus on marketing strategy, user acquisition and growth.



Updated: 2017-07-13T19:02:23Z

 



Best Practices for Consumer Wearables

2017-07-12T00:28:37Z

The Future of Privacy Forum (FPF) released Best Practices for Consumer Wearables and Wellness Apps and Devices, a detailed set of guidelines that responsible companies can follow to ensure they The post Best Practices for Consumer Wearables appeared first on Frederik Hermann. The Future of Privacy Forum (FPF) released Best Practices for Consumer Wearables and Wellness Apps and Devices, a detailed set of guidelines that responsible companies can follow to ensure they provide practical privacy protections for consumer-generated health and wellness data: “Fitness and wellness data from apps and wearables provide significant benefits for users, but it is essential that companies incorporate Fair Information Practice Principles to safeguard this data,” said Jules Polonetsky, FPF’s CEO. “Overcoming privacy concerns associated with wearable technologies is necessary to ensure their equitable access and use by global populations,” said Derek Yach, Chief Health Officer & Gillian Christie, Health Innovation Analyst, Vitality. “The Future of Privacy Forum’s guidance on consumer wearables and wellness devices showcases these challenges and explicitly outlines best practices for companies engaged in designing and deploying these technologies.” The Best Practices build on current legal protections and app platform guidelines by providing specific guidance to ensure consumer apps include appropriate privacy protections, as well as developing responsible guidelines for research and other secondary uses of consumer-generated wellness data. The U.S. Department of Health and Human Services (HHS) articulated significant gaps in regulating health information privacy and security in a report released last month. HHS recognized that while technological innovation has advanced at an extraordinary pace in recent years, privacy and security protections of health information have not kept up.[1] The Best Practices released today begin to build norms for such data by making recommendations for privacy practices that: Provide consumers choices about the sharing and use of their data; Support interoperability with global privacy frameworks and leading app platform standards; and Elevate data norms around research, privacy, and security. “Some data collected from wearables may be relatively trivial, but other data can be highly sensitive,” said Kelsey Finch, Policy Counsel, FPF. “These principles are tailored to provide appropriate protections calibrated to the nature and sensitivity of the data.” In addition, a new FPF Mobile Apps Study underscores the necessity of strong Best Practices for health and wellness data. The App Study revealed that while the number of apps that provide privacy policies continues its upward trend from our previous surveys in 2011 and 2012, health and fitness apps – which may access sensitive, physiological data collected by sensors on a mobile phone, wearable, or other device – do worse than average at providing privacy policies. Only 70% of top health and fitness apps had a privacy policy (6% lower than overall top apps), and only 61% linked to it from the app platform listing page (10% lower than overall top apps). The App Study also looked specifically at period tracking and sleep aid apps. Only 63% of period tracking apps provided a link to the privacy policy from the app platform listing page. More disappointingly, only 54% of sleep aid apps provided a link to the privacy policy from the app platform listing page. “Even though a privacy policy is not the be all and end all for building consumer trust, there is no excuse for failing to provide one – doing so is the baseline standard,” said John Verdi, FPF’s Vice President of Policy. “App platforms have made it easier for developers to provide access to privacy policies. Consumers expect direct access to privacy policies, and users can review them before downloading an app.” Download/read the entire set of guidelines here Via Future of Privacy Forum The post Best Practices for Consumer Wearables appeared first on Frederik H[...]



A Practical Privacy Paradigm for Wearables

2015-07-14T21:44:24Z

The Future of Privacy Forum recently published an excellent whitepaper on the discussion of privacy and data security in the wearables market: Throughout the United States and around the world, The post A Practical Privacy Paradigm for Wearables appeared first on Frederik Hermann. The Future of Privacy Forum recently published an excellent whitepaper on the discussion of privacy and data security in the wearables market: Throughout the United States and around the world, consumers are beginning to rely on devices and technologies that take advantage of the Internet of Things, the growing network of connected objects uniting the digital and physical worlds. Within the Internet of Things market, one of the fastest growing segments is wearable devices, estimated to grow from 22 million shipments in 2014 to 135 million by 2018. Fitness bands and smartwatches are the most popular wearables today, but smart clothing, glasses, jewelry, clip-ons and wearable cameras, among others, are all poised for rapid consumer adoption in the coming years. Designed for ubiquitous use wearables are highly personalized devices that hold the potential to greatly improve consumers’ lives – but also the potential to raise new privacy and security risks. Responding to consumer desires and demand, wearable devices deploy a wide range of sensors to collect new or increasingly sensitive environmental, behavioral and social data for and from their users. Data output from these devices is already generating substantial benefits for individual users and society generally, such as helping individuals manage their fitness, exercise and biofeedback, improving personal productivity and efficiency, and making other technologies simpler and easier to use.4 In general, proponents of measuring ordinary life and the “Quantified Self” believe that technological self-tracking, such as through wearable devices, will enable new fronts for self-knowledge and self-advancement. 5 That same data, if not properly protected, or if used in unethical or illegal ways, could be used to put individuals’ privacy at risk. Critics worry that consumers could find themselves discriminated against by employers or insurers on the basis of their self-generated information, or have their reputations damaged or their safety put at risk by a data breach. At this early stage in their development, it is difficult to fully predict what the opportunities or risks of wearable devices will be. In many cases, traditional Fair Information Privacy Practices (FIPPs) will aptly address wearables’ privacy and security issues, because there will be opportunities for familiar consumer notice and choice mechanisms and other key privacy elements. In other cases, however, there will need to be more common sense applications of these elements. As the FTC Chairwoman Edith Ramirez recently noted, “We are on the cusp of a new technological revolution” with “an important opportunity to ensure that new technologies with the potential to provide enormous benefits develop in a way that also protects consumer information.” We agree that important steps can be taken now to address privacy and security issues in the evolving world of wearables. However, rigid or premature reactions to wearable devices risks both over- and under-protecting individuals’ privacy at great cost to innovation and society. We must recognize the complexity of this innovative industry and adapt our protections accordingly to encourage the evolution of equally innovative data protection methods. This paper examines the need for forward-thinking, flexible applications of traditional privacy principles and protections to safeguard individual privacy while wearable technologies and norms continue to mature. Download/read the entire free whitepaper here Via Future of Privacy Forum, by Christopher Wolf, Jules Polonetsky, and Kelsey Finch The post A Practical Privacy Paradigm for Wearables appeared first on Frederik Hermann. [...]



22 Ecommerce Growth Hacks

2014-05-23T21:05:41Z

RJMetrics and Qualaroo put together an excellent whitepaper on innovative ways to acquire, convert, and retain your customers in an Ecommerce environment. They also aim to give an introduction to

The post 22 Ecommerce Growth Hacks appeared first on Frederik Hermann.

RJMetrics and Qualaroo put together an excellent whitepaper on innovative ways to acquire, convert, and retain your customers in an Ecommerce environment. They also aim to give an introduction to some of the best online tools for Ecommerce marketers as well as inspiration to invent the next great growth hack.

“Growth hacking is a blend of art and science that borrows from traditional marketing, engineeering, and user experience. It aims to put company growth above all else. In this paper we’ll share a few growth hacks that other ecommerce companies are using. We hope it inspires you to discover new ways to use data and technology to grow your business.”

Download the free whitepaper here

Further resources for “A Marketer’s Guide to Ecommerce Growth Hacking”:

The free whitepaper, webinar recording and the slides used.

The post 22 Ecommerce Growth Hacks appeared first on Frederik Hermann.




Wearable Computing Market On 78% Growth Rate

2014-04-18T17:34:25Z

Shipments of wearable computer devices will reach 19.2 million in 2014, tripling shipments in the previous year, and climb to nearly 112 million units in 2018, according to market research

The post Wearable Computing Market On 78% Growth Rate appeared first on Frederik Hermann.

Shipments of wearable computer devices will reach 19.2 million in 2014, tripling shipments in the previous year, and climb to nearly 112 million units in 2018, according to market research organization IDC.

The ramp represents a compound annual growth rate of 78.4 percent.

Early adopters have been buying fitness monitors such as Nike FuelBand, Jawbone UP and Fitbit, which operate partially stand-alone but can be connected to a smartphone, tablet or personal computer to achieve full functionality.

Complex accessories have succeeded in drawing attention to a wearables market that has had some difficulty gaining traction according to Ramon Llamas, a research manager with IDC.

Similar to the complex accessory, which piggybacks off pre-existing computing devices, the smart accessory comes with an ability to host third-party applications so that connection and crowd-sourced information create value for the user. While not quite ready for prime time, the smart accessory market will continue to mature as users better understand and accept the value proposition and vendors refine their offerings.

The third segment of the wearables market is smart wearables, such as Google Glass, which function with full autonomy, independent of any other device except to access the Internet. IDC said the “runway” for smart wearables is long, and it will not be until 2016 that millions of units will be shipping.

Samsung is the most trusted brand with regard to wearables, followed by Apple, Sony and Google, according to research conducted by IDC amongst 50,000 consumers in 26 countries.

Source: Worldwide Wearable Computing Device 2014–2018 Forecast and Analysis – IDC

The post Wearable Computing Market On 78% Growth Rate appeared first on Frederik Hermann.




KPCB Internet Trends 2013

2013-05-29T16:54:14Z

The latest edition of the annual Internet Trends report finds continued robust online growth. There are now 2.4 billion Internet users around the world, and the total continues to grow

The post KPCB Internet Trends 2013 appeared first on Frederik Hermann.

The latest edition of the annual Internet Trends report finds continued robust online growth. There are now 2.4 billion Internet users around the world, and the total continues to grow apace. Mobile usage is expanding rapidly, while the mobile advertising opportunity remains largely untapped. The report reviews the shifting online landscape, which has become more social and content rich, with expanded use of photos, video and audio. Looking ahead, the report finds early signs of growth for wearable computing devices, like glasses, connected wrist bands and watches – and the emergence of connected cars, drones and other new platforms.

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The post KPCB Internet Trends 2013 appeared first on Frederik Hermann.




MacBook is not booting / charging anymore

2014-02-24T02:41:43Z

I just encountered this problem twice within one week so I quickly wanted to share the solution with you. So if your MacBook or MacBook Pro is just not rebooting

The post MacBook is not booting / charging anymore appeared first on Frederik Hermann.

I just encountered this problem twice within one week so I quickly wanted to share the solution with you. So if your MacBook or MacBook Pro is just not rebooting or charging anymore then you will probably need to reset the System Management Controller (SMC). Here’s how:

Resetting the SMC on Mac portables with a battery you can remove

  1. Shut down the computer.
  2. Disconnect the MagSafe power adapter from the computer, if it’s connected.
  3. Remove the battery.
  4. Press and hold the power button for 5 seconds.
  5. Release the power button.
  6. Reconnect the MagSafe power adapter and wait a few seconds (the light should go green).
  7. Then put the battery back and wait another few seconds.
  8. Press the power button to turn on the computer.

Resetting the SMC on portables with a battery you should not remove on your own

  1. Shut down the computer.
  2. Plug in the MagSafe power adapter to a power source, connecting it to the Mac if its not already connected.
  3. On the built-in keyboard, press the (left side) Shift-Control-Option keys and the power button at the same time.
  4. Release all the keys and the power button at the same time.
  5. Press the power button to turn on the computer.

Note: The LED on the MagSafe power adapter may change states or temporarily turn off when you reset the SMC.

This should do it, and did it for me with an older MacBook and a newer MacBook Pro.

Source: Apple support page and krismacbook

The post MacBook is not booting / charging anymore appeared first on Frederik Hermann.




State Bird Provisions

2013-07-24T00:08:06Z

I’m excited to be going to the now famous ‘State Bird Provisions’ run by Stuart Brioza and Nicole Krasinski tonight. They were just recently rated #1 in America’s Best New Restaurants by The post State Bird Provisions appeared first on Frederik Hermann. I’m excited to be going to the now famous ‘State Bird Provisions’ run by Stuart Brioza and Nicole Krasinski tonight. They were just recently rated #1 in America’s Best New Restaurants by bon appétit magazine: After a successful run at the city’s legendary Rubicon, the couple took an almost three-year leave from the restaurant game, cooking instead at private events. “It afforded us this bizarre freedom,” Brioza recalls. “Each dish was a small bite, so you didn’t have to commit to anything. It was like an hors d’oeuvres party—we’d bring out 16 different dishes and pass them.” Most improtant, he says, it was fun. Soon they found themselves trying to turn the hors d’oevre concept into a restaurant. They thought they’d found the perfect spot, but the site wasn’t coded to serve food. So the landlord offered them a smaller space in a former pizzeria. “We almost didn’t take it,” says Brioza. “We were very close to getting out of the business altogether.” Thankfully, they signed. Read the whole article here I have actually been there two times before and it certainly is the best restaurant and food I enjoyed in many years. For more information go to www.statebirdsf.com, press, Twitter or Facebook. How did you like your visit to State Bird Provisions? [swippjs type=”3″ term_id=”11440439″ widget_key=”9eb04486-5993-4bf9-81fa-0ecfee8d5153″] The post State Bird Provisions appeared first on Frederik Hermann. [...]



at&t and verizon duopoly (infographic)

2012-08-20T05:24:45Z

at&t and verizon control 64% of the US cellular market. (via nicole at the simple dollar / @trenttsd / view/download high-res version)

The post at&t and verizon duopoly (infographic) appeared first on Frederik Hermann.

at&t and verizon control 64% of the US cellular market.

(image)

(via nicole at the simple dollar / @trenttsd / view/download high-res version)

The post at&t and verizon duopoly (infographic) appeared first on Frederik Hermann.




google+ more than i expected

2012-08-20T05:26:20Z

today google+ made further headlines introducing “games” to their latest inception of their next attempt to conquer the social web. at first i thought “whatever, i have never played a

The post google+ more than i expected appeared first on Frederik Hermann.

today google+ made further headlines introducing “games” to their latest inception of their next attempt to conquer the social web.

at first i thought “whatever, i have never played a single game on facebook, so why should i care about introducing games to google+?”

but there is a bigger picture here, google has tried numerous times with orkut, buzz, buying and killing jaiku and many others to establish a serious footprint in the social networking space. but finally in hiring some of the brightest minds in this space, people like joseph smarr and chris messina, they have something going here.

with friends working at google i got in early (thanks christoph), i was able to check out google+, shared some posts, added friends to circles and see what is happening. and now that i installed the recent desktop app i have google+ running on my secondary screen more prominently than facebook or twitter, i am able to see the potential.

the team behind google+ did a lot of things right this time around. first and foremost a good branding: no new name/logo but a solid stand: “this is google”, the way every resident of the interwebs knows it. and an easy to adapt way/widget to “1+” something without trying to introduce new verbiage like “like” or “tweet”.

the functionality is all there, sharing what you care about with certain groups or “circles” much easier, the essence of what it means to be a “social network” nailed.

coming back to the point that introducing “games” is less significant to me than knowing that they have a lot more up their sleeves that will make this the most serious contender in winning the social networking game in the next century.

many sites are implementing google+ quickly as it grows and i am certain there is a lot more to come in regards to integration, sharing, apps, games and functionality to make you have to join (if you haven’t already) and to use on an everyday basis.

so better late than never: welcome google+ as the next best thing in social networking!

if you’d like a google+ invite, just let me know.

The post google+ more than i expected appeared first on Frederik Hermann.




kenny powers as new k-swiss ceo

2012-08-21T23:54:29Z

k-swiss wrote danny mcbride a blank check and said, “have at it” … here is the result. hilarious – brave and well done.

The post kenny powers as new k-swiss ceo appeared first on Frederik Hermann.

k-swiss wrote danny mcbride a blank check and said, “have at it” … here is the result. hilarious – brave and well done.

width="560" height="346" src="http://www.youtube.com/embed/sjc5LFThDTQ" frameborder="0" allowfullscreen>

The post kenny powers as new k-swiss ceo appeared first on Frederik Hermann.




the real cost of social media

2012-08-20T05:32:17Z

(via the womma word / view/download high-res version)

The post the real cost of social media appeared first on Frederik Hermann.

(image)

(via the womma word / view/download high-res version)

The post the real cost of social media appeared first on Frederik Hermann.




alex trochut – change for the letter

2012-08-21T23:53:00Z

illustrator and typographer alex trochut synthesizes illustration and lettering like no other. the expressive, richly ornamented typography he creates ooze fluidity in which movement is practically palpable. one of the

The post alex trochut – change for the letter appeared first on Frederik Hermann.

illustrator and typographer alex trochut synthesizes illustration and lettering like no other. the expressive, richly ornamented typography he creates ooze fluidity in which movement is practically palpable. one of the most sought after talents, he has created knockout work for the likes of wired and the new york times as well as clients including adidas and coca-cola. gestalten.tv met the 29-year-old, barcelona-based whiz kid at his studio to talk about visuals, identities, and the legitimacy of legibility.

(object) (embed)

(via leonard souza / source gestalten.tv)

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attracting interest via word-of-mouth

2012-08-21T23:59:27Z

merle schmalenbach from the financial times germany just published an article about the basics of viral marketing and ways how to attract consumers via word-of-mouth. it’s a short wrap up

The post attracting interest via word-of-mouth appeared first on Frederik Hermann.

merle schmalenbach from the financial times germany just published an article about the basics of viral marketing and ways how to attract consumers via word-of-mouth. it’s a short wrap up but doesn’t go to deep even though she got in touch with some of the leading voices in this field in germany like thomas zorbach from vm-people, martin oetting from trnd as well as sascha langner. most of the examples mentioned are pretty dated but what it comes down to is that we trust the recommendation of a friend or co-worker much more than any company and that creative and original ideas are the key to viral spread and driving word-of-mouth.

friend and former colleague thomas zorbach also talks about one of their most recent projects, an ‘alternate reality game‘ (arg) surrounding the launch of zoë beck’s new thriller “das alte kind“. read the whole article here (in german).

The post attracting interest via word-of-mouth appeared first on Frederik Hermann.




antennagate: if you can’t fix it, feature it!

2010-07-19T16:52:08Z

…and don’t diss your customer, or the media! insight and advice by former apple exec and now vc jean-louis gassée (via monday note)

The post antennagate: if you can’t fix it, feature it! appeared first on Frederik Hermann.

…and don’t diss your customer, or the media!

insight and advice by former apple exec and now vc jean-louis gassée

(via monday note)

The post antennagate: if you can’t fix it, feature it! appeared first on Frederik Hermann.




twidroid and news aggregator popurls acquired

2010-07-06T23:03:56Z

congratulations to thomas marban and his business partner ralph zimmerman who’s widely popular android twitter client twidroyd (formerly twidroid) and news aggregator popurls have just been acquired by tweetup. read

The post twidroid and news aggregator popurls acquired appeared first on Frederik Hermann.

congratulations to thomas marban and his business partner ralph zimmerman who’s widely popular android twitter client twidroyd (formerly twidroid) and news aggregator popurls have just been acquired by tweetup.

(image)

read the whole story at techcrunch, gigaom or the official press release.

The post twidroid and news aggregator popurls acquired appeared first on Frederik Hermann.




apple iphone 4 hysteria / vs htc evo

2011-05-10T22:13:16Z

this video pretty much hits the nail on the head about the current iphone 4 hysteria. link to the video: http://www.youtube.com/watch?v=FL7yD-0pqZg update: best buy trying to fire employee over evo

The post apple iphone 4 hysteria / vs htc evo appeared first on Frederik Hermann.

this video pretty much hits the nail on the head about the current iphone 4 hysteria.

(image) (object) (embed)

link to the video: http://www.youtube.com/watch?v=FL7yD-0pqZg

update: best buy trying to fire employee over evo versus iphone video

(via techcrunch)

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hackfwd – lars hinrichs launches new investment company

2010-06-08T17:56:59Z

last night i received an email from lars hinrichs announcing his new venture hackfwd – a pre-seed investment company designed to enable great people to launch great ideas. hackfwd is led by the european

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last night i received an email from lars hinrichs announcing his new venture hackfwd – a pre-seed investment company designed to enable great people to launch great ideas.

(image)

hackfwd is led by the european technology entrepreneur lars hinrichs. the board includes other proven technology and investment entrepreneurs. hackfwd employs and involves top grade professionals in talent management, finance and marketing to serve as guides and support excellence for the individual business ideas.

find out more about their tools and how it works at hackfwd.com

wishing you and your team all the best for your new endeavor!

The post hackfwd – lars hinrichs launches new investment company appeared first on Frederik Hermann.




iphone 4 – this changes everything. again

2010-06-08T17:37:56Z

steve jobs just announced the brand new iphone 4, available on june 24, 2010. find all the details at gizmodo, or the official apple page. pre-order starts june 15, 2010.

The post iphone 4 – this changes everything. again appeared first on Frederik Hermann.

steve jobs just announced the brand new iphone 4, available on june 24, 2010.

(image)

find all the details at gizmodo, or the official apple page. pre-order starts june 15, 2010.

The post iphone 4 – this changes everything. again appeared first on Frederik Hermann.




new honda ‘impossible dream’ advert by wieden + kennedy

2011-05-10T22:13:45Z

(via agencyspy and triad auto specialty)

The post new honda ‘impossible dream’ advert by wieden + kennedy appeared first on Frederik Hermann.

(image) (object) (embed)

(via agencyspy and triad auto specialty)

The post new honda ‘impossible dream’ advert by wieden + kennedy appeared first on Frederik Hermann.




the living poster for fisch franke

2011-05-10T22:14:03Z

what would you do to attract new business to your restaurant? kudos to another clever idea by publicis (for fisch franke restaurant). to create visibility and awareness of their use

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what would you do to attract new business to your restaurant? kudos to another clever idea by publicis (for fisch franke restaurant). to create visibility and awareness of their use of fresh fish, the creative team decided to bring the fresh fish tank (usually inside the restaurant) out on the street. this bus shelter poster ad caused quite a stir on the streets of frankfurt, germany, exactly what they had hoped for. the talk of the town – at least for a few days.

(image) (object) (embed)

(via )

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wavevertising – ambient media

2010-05-01T04:26:35Z

i have always been a fan of smart ambient media advertising, creative more unconventional ways of advertising or marketing rolled out in our direct living environment. in this regard i

The post wavevertising – ambient media appeared first on Frederik Hermann.

i have always been a fan of smart advertising, creative more unconventional ways of advertising or marketing rolled out in our direct living environment. in this regard i blogged about , and other before.

now i came across a new way of sharing your message with the world based on a new technology developed by japanese scientists – wavevertising.

“scientists at japan’s akishima laboratories have developed a technology that allows programmers to literally ‘write’ messages on the surface of water. its an experimental device, which appeared stateside at the museum of modern art last year, is called amoeba (advanced multiple organized experimental basin) […] not only is amoeba capable of producing the entire roman alphabet on the water’s surface, it can conjure a number of symbols, too. akishima’s directors hope to sell the device for use in amusement parks and hotels to enhance existing decorative fountain technology.”

(image)

when are we going to project messages on the ?

(via and )

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david wilson – moray mclaren – we got time

2011-05-10T22:14:27Z

amazing creative talent, low tech animations with praxinoscope and record player, great hand drawn illustrations. the idea, concept and everything has been put together by david wilson for moray mclaren’s

The post david wilson – moray mclaren – we got time appeared first on Frederik Hermann.

amazing creative talent, low tech animations with praxinoscope and record player, great hand drawn illustrations. the idea, concept and everything has been put together by for .

(image) (object) (embed)

here is and more on .

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overworked and pasty? try computertan.com

2010-05-01T04:16:32Z

do you feel tired, overworked and pasty? then you should try this revolutionary new way to keep you looking healthy, young and attractive in the office. computertan provides a free

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do you feel tired, overworked and pasty? then you should try this revolutionary new way to keep you looking healthy, young and attractive in the office. provides a free application that converts the electrical impulse of your computer into radiated factor-free emitted through your monitor.

(image)

log on to for your free online tanning session.

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you wouldn’t buy our shitty cars

2010-05-01T04:17:27Z

“so we’ll be taking your money anyway” “you probably thought it was smart to buy a foreign import of superior quality, with better mileage and resale value. maybe you even

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“so we’ll be taking your money anyway”

(image)

“you probably thought it was smart to buy a foreign import of superior quality, with better mileage and resale value. maybe you even thought that years of market share loss might prod us into rethinking our process and redesigning our products with better quality in mind. but you forgot one thing: we spend a shitload of money on lobbyists. so now you’re out $25 billion, plus the cost of your subaru. maybe next time you’ll buy american like a real man. either way, we’re cool. we’re the big three. we don’t need to compete.”

(via adfreak and you might want to check out lawrence lessig’s rant on bailouts)

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where creatives grow best

2011-05-10T22:14:51Z

the south west regional development agency (swrda) has launched a viral campaign “the harvest” aimed at attracting new work and staff to the region by raising awareness of the south

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the south west regional development agency (swrda) has launched a viral campaign “the harvest” aimed at attracting new work and staff to the region by raising awareness of the south west’s creative industry credentials. the overall creative concept of the campaign is aimed at highlighting the strength of the creative industries in the south west of england.

(image) (object) (embed)

“the harvest” has been planned, produced and seeded by bristol-based viral agency rubber republic and you can find some more information about the campaign at

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nokia n97 launched at nokia world 2008

2010-05-01T04:20:01Z

i have been a nokia fan since i got my first mobile phone, the nokia 8110 which became popular as the matrix phone. since then i went through probably 10

The post nokia n97 launched at nokia world 2008 appeared first on Frederik Hermann.

i have been a nokia fan since i got my first mobile phone, the nokia 8110 which became popular as the matrix phone. since then i went through probably 10 other nokia phones until i switched to the iphone, then and and nokia wasn’t catching up, until last night. nokia just launched the n97 at nokia world 2008 in barcelona.

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a very slick and beautiful full touchscreen plus slide-out qwerty keyboard ‘internet phone’.

“the world’s most advanced mobile computer, which will transform the way people connect to the internet and to each other. the nokia n97 introduces the concept of ‘social location’. with integrated sensors and an electronic compass, the nokia n97 mobile computer intuitively understands where it is. the nokia n97 makes it easy to update social networks automatically with real-time information, giving approved friends the ability to update their ‘status’ and share their ‘social location’ as well as related pictures or videos.”

the symbian s60 os based n97 will be released next year with 32GB of memory at an estimated €550. i like the phone but won’t buy it at this price and i hope that ‘social location’ equals recently acquired location based service .

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under the radar – my6sense and soocial

2015-09-03T23:08:42Z

i attended the under the radar conference on wednesday, met a lot of friends and made great new connections. i was impressed again by all the innovative ideas and startups The post under the radar – my6sense and soocial appeared first on Frederik Hermann. i attended the under the radar conference on wednesday, met a lot of friends and made great new connections. i was impressed again by all the innovative ideas and startups presenting their services and products for the first time. i don’t want to go into detail about all of them, you can find some more info at www.undertheradar.com but two of them really stood out for me. my6sense – bringing sense to your digital life my6sense ranks content from your different information streams based on what matters to you the most and allows you to interact in one click, it is focused on solving the ‘firehose effect’ of information deluge on mobile handsets. “the amount of information that flows into our lives daily is growing rapidly. not only that, each information stream includes many pieces of content. the volume of information leads to lack of attention. the situation is getting worse with mobile. with our first consumer product, my6sense, we are aiming to solve a very big problem in a unique way — by presenting consumers information they need most” “starting with cutting-edge machine learning technology, my6sense found an ingenious way to elicit the relevant variables needed for effective personalization. what is remarkable is that my6sense avoids added burden to the users and dramatically enhances the quality of their experience. the result is a groundbreaking solution for the mobile user.” you can sign up to become an alpha user at www.my6sense.com / twitter. soocial – online address book done right soocial provides a one address book solution to contact management. no matter where you add or change a contact, it will be changed in your other connected devices or web applications. a problem that most of us are facing everyday and soocial is providing a solution for it, hassle-free contacts across different platforms, computers, mobile devices and online address books. “our philosophy is that there is no good hassle-free solution yet to the contact management problem. we aim to link all currently disconnected address books to each other. a change in one of these address books will result in a change in all your connected devices.” read more about their approach here, soocial is available at www.soocial.com / twitter. dialplus won most of the jury and audience votings – “dialplus enriches the standard phone call experience by automatically and simultaneously providing dynamic, contextually relevant visual information about the called or calling party before the call is answered, during the call and after the call is over”. two friends and jajah partner companies announced their new services, iotum with calliflower going mobile and mobivox. keep it going kristie, avinoam, barak, daniel, stefan and alec, it was great to see you! The post under the radar – my6sense and soocial appeared first on Frederik Hermann. [...]



mashable’s 2nd annual open web awards

2010-05-01T04:21:06Z

mashable just kicked off the 2nd annual open web awards, an international online voting competition that covers major innovations in web technology. through an online nominating and voting process, the

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just kicked off the , an international online voting competition that covers major innovations in web technology. through an online nominating and voting process, the open web awards recognizes and honors the top achievements in 26 categories. this year, mashable is partnering with and i am one of them. the achieved over 250,000 votes combined between mashable and 50 international blog partners.

now it is time for your nomination, the open web awards are now accepting nominations in 26 categories via the widget below. you may nominate a site/company in as many categories as you see fit. however, there is only one nomination per category per e-mail address, so choose wisely.

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nominations will be held from november 5th till sunday, november 16th 2008. the voting round will be held from november 19th till december 15th and winners will be announced on december 16th.

if you want to support your favorite service/company, .

please find all the info at

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seven days out – please vote on november 4th

2010-05-01T04:21:42Z

the upcoming election won’t be decided by tv ads, news cycles, or the polls – it will be decided by you! voting is absolutely crucial, important and every single vote

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the upcoming election won’t be decided by tv ads, news cycles, or the polls – it will be decided by you! voting is absolutely crucial, important and every single vote counts! 537 people decided the 2000 election so yes, every vote counts! here is a great customizable viral video that you can .

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and if you still have the feeling you don’t know enough about barack obama, here is a great provided by , with news clips, pictures and a lot of background information. you can share this timeline via

“we’re coming around the turn. america recognizes that at this time in history, with so much at stake, with the economy nose-diving, with two wars and the threat of terrorism, the threat of climate change, we need to do something fundamentally different. and all of you are the shock troops.” – barack obama

only seven days out – so please vote on november 4th!

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more material: , and the official

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twidroid – twitter for android mobiles / t-mobile g1

2010-05-01T04:22:17Z

good friend and jajah iphone interface designer thomas marban just launched the first twitter client for the t-mobile g1 google android mobile phone called twidroid. it’s the first twitter app

The post twidroid – twitter for android mobiles / t-mobile g1 appeared first on Frederik Hermann.

good friend and designer just launched the first twitter client for the t-mobile g1 google android mobile phone called .

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it’s the first twitter app for android mobiles. some of the highlights of ‘s feature set are: fully featured twitter client (postings, replies and direct messages), user detail information, follow/unfollow a user, auto-completion of your contact names, secured operation via ssl, directly integrated photo-posting from cam or disk via phodroid.com, directly integrated search through all public tweets, background notifications for replies and direct messages, auto layout for landscape and portrait mode.

i just installed it on my and it works like a charm. i always admired thomas’ taste for great ui design, creative skills and eye for details and this is a great piece of work. so if you and have a g1, go to ‘android market – applications – communication – twidroid’ and get the app, you’ll love it.

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product placement and brand dropping

2010-05-01T04:02:31Z

product placement is not a new way in advertising products and services, it has been around for centuries and is known from many movies. we got used to it, just The post product placement and brand dropping appeared first on Frederik Hermann. product placement is not a new way in advertising products and services, it has been around for centuries and is known from many movies. we got used to it, just spend enough dollars and james bond will drive a bmw or will smith an audi – cell phones, laptops, furniture, tobacco, deodorant, food, all sorts of consumer electronics, you name it. now the industry seems to have taken this approach a step further and professionalized ‘brand dropping’ in songs of popular music artists, simply selling elements of their songs to the highest bidder. “that’s the news from wired who shows how artists are approached by agencies to include brand placements in their songs. and if you check out the opening flash sequence for the kluger agency there’s a couple of product placement jingles that will sound mighty familiar.” “things have gotten so weird in the music business that high-profile acts are inserting ads into their song lyrics. the next time you hear a brand mentioned in a song, it could be due to a paid product placement. and unlike magazines, songs are not required to point out which words are part of an advertisement.” i appreciate that artists need to embrace a variety of revenue opportunities to make it today, but selling song lyrics seems to go over the line. a further spin to the story is how a sales rep of adam kluger of the kluger agency tried to pitch jeff crouse of the anti-advertising agency and double happiness jeans, probably the last people on earth who kluger would want to receive the pitch e-mail, now threatening him with lawyers because he published the story on his blog – the whole story at wired. (via mandy de waal, jeff crouse and wired) The post product placement and brand dropping appeared first on Frederik Hermann. [...]



der spiegel – the price of arrogance

2010-05-01T04:44:21Z

two days ago i blogged about the eloquently captured two word cover of the economist describing how we are all feeling about the current state of the financial markets. today

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two days ago i blogged about the eloquently captured two word cover of describing how we are all feeling about the current state of the financial markets. today i read ‘ comment over at pointing to the german answer – der spiegel‘s (the mirror) most recent cover – the price of arrogance (der preis der ueberheblichkeit) and i think that this is how many people outside of the united states feel about what the us has gotten themselves into – affecting many others.

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(‘ueberheblichkeit’ could also be translated as ‘presumptuousness’)

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budurl – shrink your url and get detailed analytics

2010-05-01T04:24:20Z

thanks to anya i recently discovered budurl, a great service to measure the power or reach of social networks, email campaigns, blog posts or simply giving you a short url

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thanks to i recently discovered , a great service to measure the power or reach of social networks, email campaigns, blog posts or simply giving you a short url and providing some great detailed metrics about when and from where people clicked on your url (referrer), budurl makes link tracking amazingly simple.

“what kind of power would you have if you could not only shrink a long url, but also add notes and tags along with detailed analytics like you have on your website? detailed statistics is marketing nirvana, but your website statistics only cover your website. what about social networks, emails, print marketing materials, presentations, etc. the list goes on and on! gives you the power to quantify this traffic and make decisions that were once a shot in the dark.”

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especially in combination with a service like ping.fm you can measure which of your social networks have any reach and which ones don’t. shorten the link, put it somewhere, watch it grow and measure the results. check it out at

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the economist – oh fuck!

2010-05-01T04:56:00Z

hats off to the uber-intelligent folks at ‘the economist‘ who have, in just two words, so eloquently captured how we are all feeling about the current state of the financial

The post the economist – oh fuck! appeared first on Frederik Hermann.

hats off to the uber-intelligent folks at ‘‘ who have, in just two words, so eloquently captured how we are all feeling about the current state of the financial markets.

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thievery corporation – radio retaliation

2010-05-01T04:31:19Z

i just downloaded the most recent album of my favorite dj duo – thievery corporation – called radio retaliation via amazon music. i have been to their ‘richest man in

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i just downloaded the most recent album of my favorite dj duo – – called via amazon music. i have been to their ‘‘ tour concert in berlin, germany and was blown away – it’s electronic music, downbeat with elements of dub, reggae, rap, triphop, brazilian, house, indian sounds, lounge-jazz, bossa, global beats and a bit of percussion boldly yet smoothly combined. but simply , this is my 8th thievery album and i’m sure you’ll enjoy it too.

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get the new ‘radio retaliation’ album via or via .

more about and on .

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google android phone launched – t-mobile htc g1

2010-05-01T04:30:12Z

this morning google and t-mobile launched the first android-powered handset manufactured by htc. this largely anticipated device comes with a big touchscreen and a slide-open full keyboard. it’s a 3g

The post google android phone launched – t-mobile htc g1 appeared first on Frederik Hermann.

this morning manufactured by htc. this largely anticipated device comes with a big touchscreen and a slide-open full keyboard. it’s a 3g phone, wifi enabled, built-in gps, , android market app store, 1gb storage, copy and paste and a chrome-lite browser. it will be available october 22, 2008 at $179.

i had the chance to play around with it for a while and i have to say it is better than i expected. the touchscreen functionality competes with the apple iphone, design and look and feel are pretty good (despite what i expected from google), the htc device itself is bulkier, thicker and heavier than the iphone but still competes in a market where blackberry’s and sidekicks are popular devices. there are already tons of fun and helpful applications available and based on it’s open i’m sure there is way more to come. congrats to t-mobile and google, great move.

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for more information check out or simply .

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cern powers up its large hadron collider

2010-05-01T04:32:27Z

for the weekend, cern’s 27 km large hadron collider explained in a rap. experiments at cern help us understand the world we live in by the telegraph (via tom foremski

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for the weekend, 27 km explained in a rap.

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ping.fm – update all your life streams from one site

2010-05-01T04:34:07Z

a little while back i received an invite for ping.fm from ryan merket, who i worked with before. in short ping.fm is a status update tool that sends your updates The post ping.fm – update all your life streams from one site appeared first on Frederik Hermann. a little while back i received an invite for ping.fm from ryan merket, who i worked with before. in short ping.fm is a status update tool that sends your updates to a bunch of your favorite microblogging services like bebo, blogger, facebook, hi5, jaiku, linkedin, livejournal, myspace, pownce, tumblr and twitter and there are more to follow. you publish your update at ping.fm and within seconds all services are updated with your message. “ping.fm is a simple service that makes updating your social networks a snap.” “ping.fm was created for the sole purpose of making it as easy as possible to share your posts with the world. now you don’t have to fumble around the web in order to post anymore, you can just post once, and be done with it. the idea came about when making some posts to twitter and tumblr. the idea of posting the exact same information in two places seemed a bit tedious, so ping.fm was born. you can update your status through the ping.fm website or a number of other tools like instant messengers or mobile email/sms, i usually use the iphone interface at ping.fm/iphone/. this is an extremely handy tool and i love it. if you wanna check it out, just use the invite code “dreamofping” while signing up. update : ping.fm just redesigned their ui (courtesy of jyoseph and it looks great) and added more services like plaxo pulse, plurk, brightkite, mashable and xanga. The post ping.fm – update all your life streams from one site appeared first on Frederik Hermann. [...]



firefox 3 download day – guinness world record

2010-05-01T04:35:42Z

a couple of weeks ago rainer invited me to the firefox 3 download day – guinness world record which is taking place today until tomorrow 17:00 utc, june 18, 2008. The post firefox 3 download day – guinness world record appeared first on Frederik Hermann. a couple of weeks ago rainer invited me to the firefox 3 download day – guinness world record which is taking place today until tomorrow 17:00 utc, june 18, 2008. “join us in our mission to set a guinness world record for the most software downloaded in 24 hours! set a guinness world record, enjoy a better web. sounds like a good deal, right? all you have to do to help us set the record for the most software downloaded in 24 hours is get firefox 3 now – it’s that easy. we’re not asking you to swallow a sword or to balance 30 spoons on your face, although that would be kind of awesome. please download firefox 3 by 17:00 utc on june 18, 2008. that’s 10:00 a.m. in mountain view, 1:00 p.m. in toronto, 2:00 p.m. in rio de janeiro, 7:00 p.m. in paris, madrid, berlin, rome and warsaw, 9:00 p.m. in moscow, and June 19, 2008 at 1:00 a.m. in beijing and 2:00 a.m. in tokyo.” i wrote about the incredible customer evangelism around firefox earlier and the spread firefox initiative when it was launched in 2004. firefox 3 download day – guinness world record is part of spreadfirefox.com, an amazing community driven word-of-mouth marketing force spreading the word about the world’s best web-browser. “welcome to spread firefox. you are our marketing department, a diverse community of people tired of swatting popups, chasing spyware, combatting identity theft and installing security updates you could set your watch to. You have a vision of the 21st century web and are ready to push it to the world, wresting control from a monopoly that has let it stagnate […] as a small, non-profit organization, the mozilla foundation has very limited resources at its disposal to market firefox to the world. spreadfirefox was created to fill this void, and was founded on the same principles of community involvement that drive the development and testing of firefox. we believe there is nothing that a large community of enthusiastic volunteers can’t accomplish, and this site exists to unite the community into one cohesive marketing force that even competitors with unlimited resources can’t compete with.” i’m one of these enthusiastic firefox fans and happy to spread the word about the world’s best web-browser, the tool i use the most everyday. so far and within just a couple of hours firefox 3 has already surpassed 2,3 million downloads … join the firefox 3 download day – guinness world record and enjoy the best firefox yet. The post firefox 3 download day – guinness world record appeared first on Frederik Hermann. [...]



new apple iphone 3g and mobileme

2010-05-01T04:36:52Z

this morning steve jobs held his keynote address at the worldwide developers conference in san francisco’s moscone west unveiling the new apple iphone 3g to be available on july 11th The post new apple iphone 3g and mobileme appeared first on Frederik Hermann. this morning steve jobs held his keynote address at the worldwide developers conference in san francisco’s moscone west unveiling the new apple iphone 3g to be available on july 11th 2008 at $199 (with a two-year at&t contract of course). “apple iphone 3g – twice as fast. half the price.” some of the new features are: 3g broadband wireless connectivity, built-in gps and a couple of great location-based services like loopt, contact search, full iwork document support, microsoft powerpoint support, bulk delete and move, saving email image attachments, scientific calculator, parental controls (mainly for youtube/itunes), many more languages supported (on the fly switching), plastic back and thinner edges, the new apple appstore and many more. the new iphone 3g is now also more enterprise-ready by supporting microsoft exchange activesync – push email, calendar and contacts – “the power of a laptop into the size of a smartphone” – more … but i’m actually most excited about mobileme, which is “exchange for the rest of us”. i’m already a sync fanatic, all my phones (including my iphone), my two laptops (mac and pc) and my desktop at home are synced with each other and with multiple online address books through plaxo, but so far it only syncs my contacts, calendar and notes. mobileme takes this two steps further. “access and manage your email, contacts, calendar, photos, and files at me.com. All with amazing applications that are so feature-rich and easy to use, you may end up preferring them to your regular desktop applications.” this is not only an even nicer, more structured and more instant contacts, calendar and notes sync, i can even access my picture gallery and idisk from wherever i am, either through my iphone, my macbook pro (pc’s are supported too) and any web-browser through a feature-rich desktop-application-like web interface at me.com. changes on your iphone for instance will will take immediate effect on your computer, you can access the same files, folders, pictures wherever you are. i love it, i’ll get the new iphone 3g on july 11th and you can watch the whole keynote here. The post new apple iphone 3g and mobileme appeared first on Frederik Hermann. [...]



apple wwdc 2008 steve jobs keynote live

2010-05-01T04:38:29Z

i’m following the live wwdc 2008 steve jobs keynote updates via macworld right now and reading “iphone 2.0 software has three parts to it: enterprise support, the sdk, and some The post apple wwdc 2008 steve jobs keynote live appeared first on Frederik Hermann. i’m following the live wwdc 2008 steve jobs keynote updates via macworld right now and reading “iphone 2.0 software has three parts to it: enterprise support, the sdk, and some new end-user features. ‘let me start with the enterprise. customers have demanded microsoft exchange, so they’ve built it in out of the box for 2.0 software: push email, push contacts, push calendar, auto-discovery of exchange severes, global address lookup, and remote wipe security feature. all built in to iphone 2.0 software. they’ve added secure vpn services from cisco and other network service demanded by the enterprise market. everything that apple was told enterprise users want, they’ve built in.” reminded me of a conversation which i had with my brother in law regarding the enterprise capabilities of the iphone and that at that point it wasn’t quite ready for enterprises’ security and exchange requirements. in a later interview with business week’s olga kharif i have been quoted “if things like this are available, companies will give employees a choice of an iphone vs. the blackberry,” says frederik hermann, director of global marketing at jajah. so i guess now enterprises will seriously consider to replace the old rubbish blackberries against apple iphones read on the live notes at macworld.com The post apple wwdc 2008 steve jobs keynote live appeared first on Frederik Hermann. [...]



there’s a new conversation – the cluetrain manifesto

2010-05-01T04:39:47Z

this is just a quick post but maybe you’ll decide to join us tomorrow at there’s a new conversation in palo alto, may 29, 2008 at the sap labs. “ten The post there’s a new conversation – the cluetrain manifesto appeared first on Frederik Hermann. this is just a quick post but maybe you’ll decide to join us tomorrow at there’s a new conversation in palo alto, may 29, 2008 at the sap labs. “ten years ago, four authors came together to start a new conversation about marketing. the result was a book called the cluetrain manifesto and with it, chris locke, rick levine, doc searls (with whom i coincidentally shared a cab with on our way to the hotel during leweb3 in paris including a great conversation), and david weinberger nailed 95 theses on the door of the internet and challenged us all to wake up to a transformation underway in how companies and people engage in markets. looking back over the past ten years we have learned a lot about what happens when mass markets adopt collaborative online communities and it is time to revisit this vital document that played an important role in starting a new conversation about what it means to be a marketer. what have we learned? what was right and wrong? what was left out that we should have been thinking about? what should we be thinking about for the next ten years?” here is the schedule for tomorrow 8 am to 8 pm: 8.00 am — registration set-up (dc / vc) 8:30 – 9:30 — continental breakfast 9:30 – 9:45 — intro, ted shelton 9:45 – 10:30 — intro, doc searls 10:30 – 11:00 — find your teams + morning break (same room) 11:00 – 12.00 — deb schultz + breakout 12:00 – 1.00 — lunch & networking (upstairs balcony) 1:00 – 1:45 — thor muller – customer service from the outside-in 1:45 – 2:30– giovanni rodriguez – positioning today 2:30 – 3:00 — breakout + mini-break (same room) 3:00 – 3:45 — andreas weigand – conversational data 3:45 – 4:30 — jeremiah owyang – getting your company conversation-ready 4:30 – 4:50 — breakout 4:50 – 5.30 — peter hirshberg – wrap up / future 5.30 – 5.45 — ted shelton – closing remarks / conversations / open discussion 5:45 – 8.00 pm — reception (upstairs balcony) here you can find more information about the event, sign up, and the conversation group. i’m really looking forward to this, meeting friends and joining the conversation. The post there’s a new conversation – the cluetrain manifesto appeared first on Frederik Hermann. [...]



justice – stress – video clip

2010-05-01T04:43:27Z

the french electronic music duo ‘justice‘ just released their music video for their new track ‘stress’. the violent clip is directed by romain gavras and obviously wants to provoke and

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the french electronic music duo ‘‘ just released their music video for their new track ‘stress’. the violent clip is directed by romain gavras and obviously wants to provoke and causes controversy. it reminded me of a movie i saw in montpellier in 1995 called ‘‘ taking place in the banlieue (suburbs) of paris.

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goodbye to the normals

2010-05-01T04:45:27Z

brilliant! more info at www.goodbyetothenormals.com

The post goodbye to the normals appeared first on Frederik Hermann.

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brilliant! more info at

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sony foam city – miami drenched in foam

2010-05-01T04:46:19Z

sony does it again, they are shooting another spectacular advert by drenching downtown miami in millions of litres of foam – sony foam city. sony is well known for it’s The post sony foam city – miami drenched in foam appeared first on Frederik Hermann. sony does it again, they are shooting another spectacular advert by drenching downtown miami in millions of litres of foam – sony foam city. sony is well known for it’s massive productions starting with a true masterpiece and my all time favorite the sony bravia bouncy balls ad filmed in san francisco by director nicolai fuglsig and the song ‘heartbeats’ by josé gonzález. this spot was followed by the sony bravia paint spot in glasgow and the stop-motion play-doh bunnies in new york. now director simon ratigan of hla has worked with a crew of 150 to demonstrate the capacity of sony hd handycam and cybershot cameras to capture the beauty of bubbles. 200 locals were provided with the cameras and asked to record their foamy frolicking. their footage, along with professional shots, is being combined for a campaign that will be introduced to the public in stages, finally reaching televisions in the uk and europe on 1st may, 2008. find some more pictures and info at behind the buzz and adland. (via yasir from immediate future and duncan’s tv ad land) The post sony foam city – miami drenched in foam appeared first on Frederik Hermann. [...]



ziphone – unlock and activate your apple iphone

2010-05-01T04:47:48Z

i actually bought the apple iphone the day it came out and signed up regularly for the two year contract during the activation through itunes. but now i had a

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i actually bought the apple iphone the day it came out and signed up regularly for the two year contract during the activation through itunes. but now i had a couple of friends from europe visiting who bought an iphone over here (in the us) and of course wanted to use it with their sim cards from germany, austria or uk. i still thought it’s quite a hassle to unlock, jailbreak and activate your apple iphone, but no! that’s the reason why i quickly wanted to share with you. a super slick and simple tool you download and install on your mac or windows computer, you press one button and three minutes later you can enjoy your fully functional, activated and free apple iphone – no contract, you can use any sim card anywhere in the world and everything including updates and syncing via itunes works perfectly.

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“ziphone – iphone unlock tool by zibri. no computer knowledge required. enables you to activate your iphone on any network. you don’t need to provide any information to att. there is no need to soldering/opening your iphone. you can use it on as many iphones you want, it works with any iphone, any provider and any sim card in the whole world! actually you only need an iphone and a computer ().”

you’ll find the tool and more information at /

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word of mouth marketing forum london

2010-05-01T04:54:27Z

thanks to the excellent goviral newsletter i found out about the word of mouth marketing forum 2008 conference in london. the topics were how to develop effective and integrated word The post word of mouth marketing forum london appeared first on Frederik Hermann. thanks to the excellent goviral newsletter i found out about the word of mouth marketing forum 2008 conference in london. the topics were how to develop effective and integrated word of mouth strategies, identifying influencers, creating trusted relationships with customers, engaging with communities across networks, word of mouth tools like seeding panels, social networks, blogs, buzz and viral campaigns, learning from contagious stories – why some campaigns get talked about more than others and how to calculate the value and effects of word of mouth marketing. robin hilton wrote a report on yesterday’s word of mouth marketing forum at the warc wom forum blog. the conference provided a mix of case studies, theories and how to’s, starting with what word-of-mouth marketing is “giving people a reason to talk about your product/service and making it easier for that conversation to take place” (source womma) to wom as a discipline, read more. a couple of my friends were there like paul marsden and martin oetting but i was hoping to find some more material from this conference online like blog posts, slideshows or video material. hopefully some of the speakers or participants will provide more information for the ones who couldn’t make it there. (via goviral newsletter) on another note, check out this article on “common word-of-mouth beats ‘highly-connected’ influencers” from the december 2007 issue of the journal of advertising research. “we find that trying to track down key influencers, people who have extremely large social networks, is typically unnecessary and, more importantly, can actually limit a campaign or advertisement’s viral potential,” said james coyle. “instead, marketers need to realize that the majority of their audience, not just the well-connected few, is eager and willing to pass along well-designed and relevant messages.” the study reinforced that consumers respond more to messages that are unique and trusted. in addition, consumers who believe they are capable of performing the advertised behavior are more willing to pass along information to friends and relatives within their social networks. coyle added that this isn’t new. “it’s always been this way. what’s changed is that digital media makes it so easy for everyone to forward messages to contacts within their social networks. for most everyone, digital media just extends a very human desire to help others.” (via guy kawasaki) The post word o[...]



watch for cars when wearing headphones

2010-05-01T04:55:08Z

the new south wales police force and ddb sydney have released a print campaign to raise awareness of the fact that teenagers get injured or die as a result of

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the and have released a print campaign to raise awareness of the fact that teenagers get injured or die as a result of listening to music whilst they cross the road.

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(via and )

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le web 3 ’07 – fourth edition in paris

2010-05-01T05:01:12Z

i’m really looking forward to le web 3 ’07 – fourth edition in paris, packing my stuff right now and taking off tomorrow morning. leweb3 conference, talking about the web

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i’m really looking forward to in paris, packing my stuff right now and taking off tomorrow morning. conference, talking about the web of the future and the people behind, it’s a great and .

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if you are interested in meeting up during the conference, partnering with or integrating , then please don’t hesitate to drop me a note at frederik [at] jajah.com or call me through or my local number there +33-1-79976374 (courtesy of ).

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here comes another bubble

2010-05-01T05:01:52Z

and i’m right in the middle where it’s all happening … (via techcrunch and richter scales)

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and i’m right in the middle where it’s all happening …

(via and )

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