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VirtualMarketingOfficer Blog



Marketing and Business Development for Law Firms



Last Build Date: Sat, 05 Aug 2017 20:45:58 +0000

 



Is That Chat Bot a Better Lawyer Than You? Artificial Intelligence in Practice

Wed, 02 Aug 2017 00:09:54 +0000

Meet my new lawyer. It’s a chat bot, aka, an artificial intelligence system. It’s smart, free, and gets the job done. Although it won’t be putting lawyers out of a job any time soon—that’s not its purpose—it may make their lives, and their clients’ lives, easier. Just yesterday I was putting the finishing touches on […]

The post Is That Chat Bot a Better Lawyer Than You? Artificial Intelligence in Practice appeared first on VirtualMarketingOfficer Blog.




Law firm social media is a waste of time, and here’s why.

Sun, 11 Jun 2017 20:11:02 +0000

Law firms were slow to catch the social media wave. But once it looked safe to go into the water—the firm next door was in—a majority followed. Law firm marketers got busy setting up a firm presence on Facebook and Twitter—featuring Super Lawyers, seminars, and seasons’ greetings. Those with greater resources launched firm branded blogs […]

The post Law firm social media is a waste of time, and here’s why. appeared first on VirtualMarketingOfficer Blog.




How to Be Your Own Editor: Secret tips revealed for writing clean, concise articles and blog posts

Sun, 12 Mar 2017 22:11:19 +0000

Writing well is an art. Mastering it takes a lifetime, and the sharp eye of a keen professional editor can help. But if you don’t have that luxury, you can be your own editor, at least for the small stuff. In this post I reveal a few secret tips that allow you to quickly spot your worst mistakes, […]

The post How to Be Your Own Editor: Secret tips revealed for writing clean, concise articles and blog posts appeared first on VirtualMarketingOfficer Blog.




ChambersConnect: Do we need a social networking site for lawyers?

Sat, 03 Dec 2016 21:29:16 +0000

Chatter among legal marketers regarding the “exclusive social network” that was just launched by Chambers and Partners—ChambersConnect—has increased. This past week, lawyers flooded our inboxes asking for guidance after receiving their “personal invitation” to join the new network, which promises to be populated with “the world’s leading lawyers” and senior executives in major corporations—conjuring visions of sugar-plum […]

The post ChambersConnect: Do we need a social networking site for lawyers? appeared first on VirtualMarketingOfficer Blog.




How To Write An Essay Style Blog Post

Sun, 09 Oct 2016 13:31:40 +0000

As the Virtual Marketing Officer predicted in an early 2009 post, social and digital content marketing has become a very important—even critical—marketing investment for you and your law firm marketing team. Publishing to the web is easy, writing well is not. It’s easy to publish to the web. All you need is a blog or social media account. It […]

The post How To Write An Essay Style Blog Post appeared first on VirtualMarketingOfficer Blog.




How to choose a business development coach and step up your game

Sun, 21 Aug 2016 20:34:45 +0000

As a lawyer, you might think you have all the skills and resources you need in order to be successful. But that is rarely the case for developing new business. Even a lawyer with a respectable book of business can benefit from business development training or coaching. So when an email query from a business development coach came over […]

The post How to choose a business development coach and step up your game appeared first on VirtualMarketingOfficer Blog.




What every business person ought to know about personal politics + social media…

Fri, 25 Mar 2016 19:37:56 +0000

As I watch the steady stream of political garbage flow like the Mississippi River to the delta of my Facebook feed, I shake my head and sigh: SMAD. Social Media Affliction Disorder, or SMAD, is a condition where social media infects the frontal lobe—the part of the brain that controls impulses—and eventually renders it useless, […]

The post What every business person ought to know about personal politics + social media… appeared first on VirtualMarketingOfficer Blog.




Seven simple organic SEO tactics for non-technical bloggers

Mon, 14 Mar 2016 10:27:54 +0000

If you’ve ever run a search on organic SEO tactics you’ll know that hundreds of bloggers and SEO specialists cover the SEO topic; enough to make your head spin. I know that many of you own blogs or manage multiple blogs for your law firms.  Generally speaking, you just need (or have time for) the […]

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10 Tips for Converting Your Presentation Slide Deck for SlideShare

Thu, 22 Jan 2015 19:21:38 +0000

SlideShare.net makes it really easy to double down on that live presentation slide deck that you spent hours developing. In some cases, it will take just 30 minutes—the time it takes to revise your deck for the SlideShare audience—to exponentially increase your exposure. With 60 million unique visitors every month, SlideShare receives five times more […]

The post 10 Tips for Converting Your Presentation Slide Deck for SlideShare appeared first on VirtualMarketingOfficer Blog.




Six Can’t-Miss Plays to Supercharge Your Online Marketing.

Wed, 14 Jan 2015 22:32:46 +0000

By now you’ve probably scanned at least a dozen or so ‘2015 social media prediction’ posts, and maybe you found a nugget or two that you can add to your strategy. Maybe you’re looking for more direction? How close are we? How far have we come? Here are my top picks for lawyers, law firms, […]

The post Six Can’t-Miss Plays to Supercharge Your Online Marketing. appeared first on VirtualMarketingOfficer Blog.